Hello Fresh Meals
FailThe top 5 brands take 100% of clicks, so Hello Fresh Meals is a Fail.
- Flapen Score
- 40 / 100Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 4940
- Market size
- $117K/yr215K searches / yr
- 90-day growth
- -20.4%search demand this quarter
- Competition
- 95%top-5 click share · 3 brands · 3 sellers
Flapen Score
Hello Fresh Meals against its category
The dotted line is the Health & Household average. Past it, Hello Fresh Meals is stronger. Inside it, weaker.
Market
The Hello Fresh Meals market on Amazon at a glance
Shoppers on Amazon United States searched for Hello Fresh Meals 215K times last year and spent an estimated $117K. All 3 brands take every click. Demand peaks in Jan–Feb–Oct–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $117K a year.
- Searches, last 12 months
- 215K
- Growth, 90 days vs prior 90
- -20.4%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $117Ka year
- Peak month
- January2.9× the quietest month
- Top search term
- factor meals128K searches a year
02 · Price
A sale here is worth $73.38.
Listings sell for $73.38 on average, from $34.15 to $110.65. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $73.38 that is $7K to $18K a year per listing.
- Average price
- $73.38inside the $15 to $100 sweet spot
- Price range
- $34.15–$110.65
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $7K–$18K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #81 within Weight Loss. It carries 406 reviews at 3.89 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 29%
- Out of stock, average day
- 0.0%
- Average rank
- #81in Weight Loss
- Average rating
- 3.89 starsAmazon United States average 4.42 stars
- Average reviews
- 406per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Hello Fresh Meals products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- Brand 175%
- Brand 220%
- Brand 35%
Demand
Hello Fresh Meals search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Hello Fresh Meals search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- factor meals128K/yr
- meal delivery to home14K/yr
- tovala meals8K/yr
- factor meals on amazon11K/yr
- hello fresh meals14K/yr
- clean eatz7K/yr
- meal delivery kits4K/yr
- tovala smart oven meals4K/yr
- clean eatz kitchen frozen meals3K/yr
- factor 75 meals3K/yr
Reviews and returns
What reviews say buyers love and hate about Hello Fresh Meals
We read the reviews and the return reasons for every product selling here.
“Bland Taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hello Fresh Meals questions
Answered from the same tracked data.









