- Flapen Score
- 48 / 100Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 4948
- Market size
- $143K/yr95K searches / yr
- 90-day growth
- -2.0%search demand this quarter
- Competition
- 68%top-5 click share · 6 brands · 554 sellers
Flapen Score
Hello Floss against its category
The dotted line is the Health & Household average. Past it, Hello Floss is stronger. Inside it, weaker.
Market
The Hello Floss market on Amazon at a glance
Shoppers on Amazon United States searched for Hello Floss 95K times last year and spent an estimated $143K. The top 5 brands take 99% of clicks. Demand peaks in Apr–May. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 15.3% of those searches ended in a purchase.
Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $143K a year.
- Searches, last 12 months
- 95K
- Growth, 90 days vs prior 90
- -2.0%
- Conversion, latest week
- 15.3%
- Market size, estimated
- $143Ka year
- Peak month
- May2.4× the quietest month
- Top search term
- radius floss30K searches a year
02 · Price
A sale here is worth $9.88.
Listings sell for $9.88 on average, from $3.92 to $21.91. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $9.88 that is $7K to $10K a year per listing.
- Average price
- $9.88under the $15 to $100 sweet spot
- Price range
- $3.92–$21.91
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $7K–$10K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #118 within Dental Floss & Picks. It carries 2,001 reviews at 3.88 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 2.7%
- Average rank
- #118in Dental Floss & Picks
- Average rating
- 3.88 starsAmazon United States average 4.42 stars
- Average reviews
- 2,001per listing
- Listings tracked
- 17
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Hello Floss products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
554
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Brand 170%
- Brand 223%
- Brand 33%
- Brand 42%
- Brand 51%
- Brand 61%
Demand
Hello Floss search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 2.4×
Search terms
Top Hello Floss search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- radius floss30K/yr
- risewell floss19K/yr
- hello floss14K/yr
- radius dental floss8K/yr
- sponge floss4K/yr
- radius silk floss6K/yr
- radius natural silk floss3K/yr
- radius natural biodegradable silk floss3K/yr
- hello dental floss5K/yr
- rise well floss3K/yr
Reviews and returns
What reviews say buyers love and hate about Hello Floss
We read the reviews and the return reasons for every product selling here.
“Too expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hello Floss questions
Answered from the same tracked data.