Hello Floss
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Okay2,001.06avg incumbent reviews — the moat a new listing must climb
Price range
Okay$3.92–$21.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.88avg listing price — sweet spot $15–$100
Market size
Okay$143K$143K/yr · 95K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.0%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
Is hello floss profitable on Amazon?
According to Flapen's Amazon United States niche tracking, hello floss is a $143K/yr Amazon United States market (95K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Apr–May. Verdict: Skip it — 48/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
hello floss market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- $124K–$148K
- units × avg price
- Conversion rate
- 15.3%
- Avg BSR
- #118
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 2.7%
- Avg brand age
- 63 months
- Avg seller age
- 155 days
Competition: brands, sellers & click share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
554
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- RADIUS70%
- RiseWell23%
- Boka3%
- Cocolab2%
- Practicon1%
- Davids1%
hello floss demand & seasonality
Weekly Amazon search volume, last 57 weeks — -2.0% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 2.4×
Top hello floss search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- radius floss30K/yr
- risewell floss19K/yr
- hello floss14K/yr
- radius dental floss8K/yr
- sponge floss4K/yr
- radius silk floss6K/yr
- radius natural silk floss3K/yr
- radius natural biodegradable silk floss3K/yr
- hello dental floss5K/yr
- rise well floss3K/yr
Top hello floss products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RiseWell Scrubby Tooth Floss - Natural PFAS Free Floss for Teeth with Hydroxyapatite and Xylitol - Dentist-Formulated Plaque Remover for Teeth - Vegan Expanding Dental Flossers Mint Waxed 30 Yards
RiseWell$10.674.5★329 rev
Radius Peppermint Dental Floss 55 Yards Vegan and Non-Toxic Oral Care Boost Total Tooth & Gum Protection Clear - Pack of 2
RADIUS$7.544.3★1,312 rev
Radius Dental Floss Sponge Floss Peppermint 55 Yards Vegan & Non-Toxic Oral Care Designed to Help Fight Plaque Pack of 3
RADIUS$11.074.3★1,312 rev
RADIUS Natural Silk Dental Floss Now 30% Thinner for Smooth Glide in Tight Teeth Hand-Spun Silk Infused with Coconut Oil Plastic-Free & Sustainable Packaging Unscented 33 YD - Pack of 1
RADIUS$5.293.4★80 rev
Radius Dental Floss Sponge Floss Vanilla Mint 55 Yards Vegan & Non-Toxic Oral Care Designed to Help Fight Plaque Pack of 2
RADIUS$7.524.3★1,312 rev
Newest
by launch dateRADIUS Natural Silk Dental Floss Now 30% Thinner for Smooth Glide in Tight Teeth Hand-Spun Silk Infused with Coconut Oil Plastic-Free & Sustainable Packaging Unscented 33 YD - Pack of 1
RADIUS$5.2980 rev
RADIUS Natural Silk Dental Floss Now 30% Thinner for Smooth Glide in Tight Teeth Hand-Spun Silk Infused with Coconut Oil Plastic-Free & Sustainable Packaging Unscented 33 YD - Pack of 3
RADIUS$13.4580 rev
RADIUS Natural Silk Dental Floss Now 30% Thinner for Smooth Glide in Tight Teeth Hand-Spun Silk Infused with Coconut Oil Plastic-Free & Sustainable Packaging Unscented 33 YD - Pack of 6
RADIUS$21.9180 rev
RADIUS Peppermint EcoClean Compostable Floss Picks Adult for Oral Care Boost Non Toxic Tooth & Gum Protection (50 Single Use Flossers per Pack) - Pack of 4
RADIUS$17.46112 rev
Radius Peppermint EcoClean Compostable Floss Picks Adult for Oral Care Boost Non Toxic Tooth & Gum Protection (50 Single Use Flossers per Pack)
RADIUS$4.68112 rev
Trending
90-day click momentumRADIUS Peppermint EcoClean Compostable Floss Picks Adult for Oral Care Boost Non Toxic Tooth & Gum Protection (50 Single Use Flossers per Pack) - Pack of 4
RADIUS$17.462.8★
Radius Peppermint Dental Floss 55 Yards Vegan and Non-Toxic Oral Care Boost Total Tooth & Gum Protection Clear - Pack of 2
RADIUS$7.544.3★
RADIUS Natural Silk Dental Floss Now 30% Thinner for Smooth Glide in Tight Teeth Hand-Spun Silk Infused with Coconut Oil Plastic-Free & Sustainable Packaging Unscented 33 YD - Pack of 1
RADIUS$5.293.4★
RADIUS Natural Silk Dental Floss Now 30% Thinner for Smooth Glide in Tight Teeth Hand-Spun Silk Infused with Coconut Oil Plastic-Free & Sustainable Packaging Unscented 33 YD - Pack of 6
RADIUS$21.913.4★
RADIUS Natural Silk Dental Floss Now 30% Thinner for Smooth Glide in Tight Teeth Hand-Spun Silk Infused with Coconut Oil Plastic-Free & Sustainable Packaging Unscented 33 YD - Pack of 3
RADIUS$13.453.4★
What reviews say buyers love and hate about hello floss
What buyers praise and complain about, mined from review topics.What buyers love
“Better than the typical stuff”
“Worth the money”
“Teeth feel clean”
“Easy to use”
“Nice and thick”
“Durable and Sturdy”
“As described”
“Glides smoothly through tight spaces and cleans effectively”
“Efficient”
“Super soft”
What buyers complain about
“Too expensive”
“Its thicker than store bought”
“Break easily”
“Difficult to use”
“not sturdy”
“unmatched quality”
“it's too small”
“And it doesnt expand”
“All the advertising is false”
“One container didnt work”
Top return reasons
Common hello floss questions
- Is hello floss profitable to sell on Amazon United States?
- The niche generates $143K/yr across 17 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -2.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the hello floss niche?
- 6 brands and 554 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in hello floss?
- Top complaints mined from reviews: Value For Money, Thickness, Durability. The return rate is 0.2%.
- When does demand for hello floss peak?
- Demand peaks in Apr–May; the busiest month runs 2.4× the quietest.
- What does it cost to enter the hello floss niche?
- Listings span $3.92–$21.91; the average listing price is $9.88 (sweet spot $15–$100). The average incumbent carries 2,001 reviews — the moat a new listing must climb.