Is Hello Bello Hand Sanitizer profitable to sell on Amazon United States?

Flapen scores Hello Bello Hand Sanitizer 54 out of 100 on Amazon United States, a Maybe. Shoppers spend $489K a year across 25 tracked products. Search demand grew +8.2% in the last 90 days.

How competitive is the Hello Bello Hand Sanitizer niche on Amazon United States?

13 brands and 619 sellers compete in Hello Bello Hand Sanitizer on Amazon United States. The top 5 Hello Bello Hand Sanitizer products take 53% of clicks, and the top 5 brands take 82%.

What do buyers complain about in Hello Bello Hand Sanitizer?

Hello Bello Hand Sanitizer buyers on Amazon United States complain most about Smell, Value For Money, and Leak-Proof. An estimated 0.1% of orders come back.

When does demand for Hello Bello Hand Sanitizer peak?

Search demand for Hello Bello Hand Sanitizer on Amazon United States peaks in May–Jun, and the busiest month runs 1.6× the quietest.

What does it cost to enter the Hello Bello Hand Sanitizer niche?

Hello Bello Hand Sanitizer sells for $15.64 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $4.10 to $32.10. The average product has 3,531 reviews, the count a new listing must catch up to.

Hello Bello Hand Sanitizer

Maybe

An estimated 0.1% of orders come back. But the products selling today already average 4.6★, so Hello Bello Hand Sanitizer is a Maybe.

Flapen Score: 54
54 / 100Top 28% of 14,768 Health & Household niches · +5 vs the category median of 49
Market size: $489K/yr391K searches / yr
90-day growth: +8.2%search demand this quarter
Competition: 53%top-5 click share · 13 brands · 619 sellers

Flapen Score

Hello Bello Hand Sanitizer against its category

The dotted line is the Health & Household average. Past it, Hello Bello Hand Sanitizer is stronger. Inside it, weaker.

54Maybe

This niche Category average

See the method

Market

The Hello Bello Hand Sanitizer market on Amazon at a glance

Shoppers on Amazon United States searched for Hello Bello Hand Sanitizer 391K times last year and spent an estimated $489K. The top 5 brands take 82% of clicks. Demand peaks in May–Jun. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 391K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $489K a year.

Searches, last 12 months: 391K
Growth, 90 days vs prior 90: +8.2%
Conversion, latest week: 8.0%
Market size, estimated: $489Ka year
Peak month: May1.6× the quietest month
Top search term: honest hand sanitizer spray64K searches a year

02 · Price

A sale here is worth $15.64.

Listings sell for $15.64 on average, from $4.10 to $32.10. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $15.64 that is $16K to $20K a year per listing.

Average price: $15.64inside the $15 to $100 sweet spot
Price range: $4.10–$32.10
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 30K–40K
Units per listing a year: 1,000–1,250
Revenue per listing a year: $16K–$20K
Returns: 0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #126 within Antibiotics & Antiseptics. It carries 3,531 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings: 68%
Prime listings: 100%
Out of stock, average day: 5.0%
Average rank: #126in Antibiotics & Antiseptics
Average rating: 4.63 starsAmazon United States average 4.42 stars
Average reviews: 3,531per listing
Listings tracked: 25

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 62 months

Products

Top Hello Bello Hand Sanitizer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

619

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

13%

Brand 137%
Brand 222%
Brand 311%
Brand 47%
Brand 55%
Brand 65%
Open — no brand owns it (7 brands, 13%)

Demand

Hello Bello Hand Sanitizer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: May, Jun · busiest ÷ quietest = 1.6×

Search terms

Top Hello Bello Hand Sanitizer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

honest hand sanitizer spray64K/yr +12.6%6.4% conv.
honest hand sanitizer44K/yr +22.0%4.3% conv.
non toxic hand sanitizer42K/yr +10.2%4.1% conv.
organic hand sanitizer37K/yr +0.8%3.8% conv.
natural hand sanitizer39K/yr +1.8%3.2% conv.
dr bronners hand sanitizer spray25K/yr -1.1%6.0% conv.
attitude hand sanitizer18K/yr -0.4%6.0% conv.
dr bronners hand sanitizer15K/yr +13.2%5.7% conv.
dr bronner hand sanitizer14K/yr +3.3%6.2% conv.
clean hand sanitizer9K/yr +16.9%3.7% conv.

Reviews and returns

What reviews say buyers love and hate about Hello Bello Hand Sanitizer

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Smell”

23%of negative reviews mention “Smell”

0.1%of orders come back

“It smells like fish”

A buyer, on “Smell”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Hello Bello Hand Sanitizer questions

Answered from the same tracked data.

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