Heel Support
Worth a lookShows beatable incumbent ratings (4.2★), but a deep review moat (5,260 avg reviews) keeps it on the watch list.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Returns
Good2.7%return rate — above 5% kills the launch gate
Brand share
Good73%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.25avg listing price — sweet spot $15–$100
Price range
Okay$6.41–$21.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Market size
Okay$137K$137K/yr · 189K searches
Review moat
Bad5,260avg incumbent reviews — the moat a new listing must climb
Is heel support profitable on Amazon?
According to Flapen's Amazon United States niche tracking, heel support is a $137K/yr Amazon United States market (189K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 50/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
heel support market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $113K–$141K
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #170
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 162 days
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
65
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
50%
Top 20: 89%
Open market
23%
- Dr. Scholl's42%
- Welnove13%
- Homergy8%
- BloomLab6%
- Tuli's5%
- Figly4%
heel support demand & seasonality
Weekly Amazon search volume, last 102 weeks — +4.7% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 1.7×
Top heel support search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- heel support38K/yr
- taloneras para el dolor de talon26K/yr
- heel cushions for heel pain relief28K/yr
- dr scholls heel inserts for women19K/yr
- heel spur wrap13K/yr
- heal support7K/yr
- bone spur7K/yr
- dr scholls inserts for women heels5K/yr
- dr scholls heel5K/yr
- dr scholls heel inserts5K/yr
Top heel support products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dr. Scholls Heel Cushions with Massaging Gel Advanced // All-Day Shock Absorption and Cushioning to Relieve Heel Discomfort (for Womens 6-10 Also Available for Mens 8-13)
Dr. Scholl's$6.414.1★18,977 rev
Welnove Gel Heel Protector Cups Inserts Pads for Women Men Plantar Fasciitis Heels Spur Achilles Tendonitis Dry Cracked Heel Support Cushion Black Fit Best in Roomy Shoes (W 4.5-9 / M5-8)
Welnove$12.764.2★4,519 rev
Heel Cups for Achilles Tendonitis & Plantar Fasciitis - 2 Pack Gel Shoe Inserts for Heel Pain Relief Arch Support for Women & Men
Homergy$9.794.1★3,443 rev
Dr. Scholls Love Your Heels & Wedges Ball of Foot Cushions for Women 1 Pair Metatarsal Pads Women - All-Day Comfort for High Heels - Relieve & Prevent Shoe Discomfort No Sliding Stopper Pads
Dr. Scholl's$6.934.2★7,173 rev
Tulis Heavy Duty Heel Cups for Severs Disease Green 1 Pair Regular
Tuli's$14.714.1★12,188 rev
Newest
by launch date
Riootlnm Heel Protector Cushion Inserts Pads Plantar Fasciitis Heels Spur Pain Relief Achilles Tendonitis Dry Cracked for Women Men Heel Cups Supports for Pain Prevention (1 Black Large)
Riootlnm$11.9797 rev
REVIX Heel Ice Pack Wrap Reusable Hot & Cold Therapy Gel Pack for Heel Spurs Targeted Relief for Heels and Foot Discomfort (Not for Ankle)
REVIX$13.09317 rev
Gel Heel Cups for Heel Pain Relief Shock Absorbing Silicone Inserts for Plantar Fasciitis & Achilles Tendonitis Cushioned Heel Support Pads for All-Day Standing (2 Pairs-Medium)
Wonderwin$6.831,484 rev
Premium Heel Pain Relief Gel Inserts 2 Pack Shock-Absorbing Heel Cups for Plantar Fasciitis Non-Slip Silicone Cushions for All Shoes & All-Day Comfort
BloomLab$15.57809 rev
Metatarsal Pads for Women & Men (4 Pads) Ball of Foot Cushions High Heel Cushion Foot Pads for Pain Relief & All Day Comfort Anti Slip Heel Insert for Women One Size Fits All (Clear)
benoo$6.721,933 rev
Trending
90-day click momentumRiootlnm Heel Protector Cushion Inserts Pads Plantar Fasciitis Heels Spur Pain Relief Achilles Tendonitis Dry Cracked for Women Men Heel Cups Supports for Pain Prevention (1 Black Large)
Riootlnm$11.973.9★
Metatarsal Pads for Women & Men (4 Pads) Ball of Foot Cushions High Heel Cushion Foot Pads for Pain Relief & All Day Comfort Anti Slip Heel Insert for Women One Size Fits All (Clear)
benoo$6.724.4★
Premium Heel Pain Relief Gel Inserts 2 Pack Shock-Absorbing Heel Cups for Plantar Fasciitis Non-Slip Silicone Cushions for All Shoes & All-Day Comfort
BloomLab$15.574.2★
Dr. Scholls Soft Cushioning Insoles for High Heels New Packaging
Dr. Scholl's$9.774.3★
Plantar Fasciitis Foot Pain Relief 14-Piece Kit Premium Planter Fasciitis Support Gel Heel Spur & Therapy Wraps Compression Socks Foot Sleeves Arch Supports Heel Cushion Inserts & Heel Grips
Fittest Pro$15.804.0★
What reviews say buyers love and hate about heel support
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable and supportive”
“Decent quality”
“The fit is accurate”
“definitely affordable”
“Works beautifully”
“Great Ankle Support”
“Accurate description”
“These were comfortable for my feet, I have arthritis, which thus helps”
“Ease of use”
“Comfy cushion”
What buyers complain about
“It was too small”
“No pain relief”
“Didnt work well for me”
“It was uncomfortable”
“The adhesion is very poor”
“Not much cushion”
“Not very durable”
“Poor quality control”
“Waste of Money”
“too thick”
Top return reasons
Common heel support questions
- Is heel support profitable to sell on Amazon United States?
- The niche generates $137K/yr across 30 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Worth a look (50/100).
- How competitive is the heel support niche?
- 20 brands and 65 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in heel support?
- Top complaints mined from reviews: Size-Overall, Pain Relief-Overall, Functionality-Overall. The return rate is 2.7%.
- When does demand for heel support peak?
- Demand peaks in Aug–Sep; the busiest month runs 1.7× the quietest.
- What does it cost to enter the heel support niche?
- Listings span $6.41–$21.80; the average listing price is $11.25 (sweet spot $15–$100). The average incumbent carries 5,260 reviews — the moat a new listing must climb.