Heel Protectors

Shoppers searched for this 678K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $492K a year.

Searches, last 12 months

678K

Growth, 90 days vs prior 90

+0.9%

Conversion, latest week

5.7%

Market size, estimated

$492Ka year

Peak month

April1.7× the quietest month

Top search term

heel protectors314K searches a year

Listings sell for $12.85 on average, from $3.97 to $46.95. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $12.85 that is $6K to $10K a year per listing.

Average price

$12.85under the $15 to $100 sweet spot

Price range

$3.97–$46.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

500–750

Revenue per listing a year

$6K–$10K

Returns

1.8%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #168 within Foot Health. It carries 2,290 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

98%

Out of stock, average day

0.6%

Average rank

#168in Foot Health

Average rating

4.17 starsAmazon United States average 4.42 stars

Average reviews

2,290per listing

Listings tracked

63

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

5Amazon's first-year sales bar

Average brand age

44 months