Is heel lifts for achilles tendonitis profitable to sell on Amazon United States?

The niche generates $66K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +36.2%. Flapen's verdict: Skip it (45/100).

How competitive is the heel lifts for achilles tendonitis niche?

10 brands and 14 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in heel lifts for achilles tendonitis?

Top complaints mined from reviews: Pain Relief-Overall, Adhesion/Stickiness, Size-Overall. The return rate is 2.0%.

When does demand for heel lifts for achilles tendonitis peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 2.6× the quietest.

What does it cost to enter the heel lifts for achilles tendonitis niche?

Listings span $9.09–$14.74; the average listing price is $11.97 (sweet spot $15–$100). The average incumbent carries 3,352 reviews — the moat a new listing must climb.

heel lifts for achilles tendonitis

Skip it

Prices mostly outside the sweet spot ($9.09–$14.74) — this niche doesn't clear our bar today.

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Returns

Good2.0%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+36.2%

90-day search growth — must beat 0% to launch

Avg price

Good$11.97

avg listing price — sweet spot $15–$100

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,352.29

avg incumbent reviews — the moat a new listing must climb

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$66K

$66K/yr · 65K searches

Price range

Bad$9.09–$14.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, heel lifts for achilles tendonitis is a $66K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 45/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

heel lifts for achilles tendonitis market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $60K–$72K; units × avg price
Conversion rate: 8.6%
Avg BSR: #55
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 0.0%
Avg brand age: 52 months
Avg seller age: 175 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

10%

SIIHEA43%
PROFOOT22%
MARS WELLNESS9%
DR.TUCKER+6%
Homergy5%
Dr Foot5%
Open — no brand owns it (4 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +36.2% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.6×

Open Trend

Top heel lifts for achilles tendonitis search terms

heel lifts for achilles tendonitis51K/yr +43.2%7.8% conv.
heel lift for achilles tendonitis6K/yr +14.7%7.6% conv.
achilles heel lift4K/yr +16.7%6.6% conv.
heel inserts for achilles tendonitis3K/yr -3.8%7.7% conv.

All search terms

Top heel lifts for achilles tendonitis products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SIIHEA Adjustable Heel Lifts for Shoes 1/4 Height Increase Insoles for Achilles Tendonitis Heel Pain Leg Length Discrepancy Plantar Fasciitis Shoe Lifts Men Women (Brown Medium (1 Pair))

SIIHEA$13.684.4★3,609 rev

PROFOOT Achilles Tendonitis Orthotic Heel Cup for Women (Sizes 6-10) - Pain Relief Shoe Inserts for Heel Support & Alignment - 1 Pair

PROFOOT$10.884.4★1,052 rev

PROFOOT Achilles Tendonitis Orthotic Heel Cup for Men (Sizes 8-13) - Pain Relief Shoe Inserts for Heel Support & Alignment - 1 Pair

PROFOOT$9.964.4★814 rev

Premium Adjustable Orthopedic Heel Lift - Made in the USA - for Heel Pain and Leg Length Discrepancies - Medium Pack of 2 Brown

MARS WELLNESS$14.744.4★19,709 rev

Dr.Tucker+ Achilles Tendonitis Relief Insoles Foot Orthotic Inserts for Tendon Support and Bone Spurs Heel Cups for Heel Pain Relief

DR.TUCKER+$13.084.5★382 rev

Newest

by launch date

Pro-Grade Heel Cups for Achilles Tendonitis & Plantar Fasciitis with Fabric Top Dual-Zone Shock Absorption Reinforced U-Shape Gel Frame Non-Slip Cushion Inserts - 2-Pack for Men & Women

GELLURE$13.0067 rev

9mo ago

Dr.Tucker+ Achilles Tendonitis Relief Insoles Foot Orthotic Inserts for Tendon Support and Bone Spurs Heel Cups for Heel Pain Relief

DR.TUCKER+$13.08382 rev

1y ago

SIIHEA 1/2 inch Heel Pads Cushions for Shock Absorption Heel Lifts Inserts Supports for Plantar Fasciitis Spur Relief Shoe Lifts Cups for Achilles Tendonitis Height Increase (Medium 1Pair)

SIIHEA$12.12576 rev

1y ago

SIIHEA Adjustable Heel Lifts Inserts 1/8 Height Increase Insoles for Achilles Tendonitis Heel Pain Leg Length Discrepancy Plantar Fasciitis Shoe Lifts (Medium)

SIIHEA$12.40566 rev

2y ago

Orthopedic Heel Lift Inserts for Heel Pain & Leg Length Discrepancy Soft Gel Cushioned Heel Cups 3 Height Options (0.6 1 1.35) Standard Width Men & Women 1 Pair

BloomLab$9.77742 rev

2y ago

What buyers say about heel lifts for achilles tendonitis

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall24%

“comfortable to wear”

Quality-Overall13%

“Great product, great seller”

Advertised Vs Actual Product9%

“Description is accurate”

Size-Overall8%

“Fit good”

Joint Pain7%

“Aligns your back, spine, knee pain gone”

Value For Money6%

“Good deal”

Efficiency6%

“do it well”

Ease Of Use4%

“Easy to use”

Cushion2%

“great cushioning”

Heel Support2%

“support to the heel”

What buyers complain about

Pain Relief-Overall12%

“No pain relief”

Adhesion/Stickiness8%

“don't have any kind of adhesive”

Size-Overall7%

“Fit not right”

Durability6%

“started breaking down after a few uses”

Comfort-Overall6%

“Not comfortable”

Functionality-Overall5%

“Didn't work”

Hard Feel5%

“These ones are not are soft”

Value For Money4%

“Money not well spent”

Thickness4%

“These are not as thick as advertised”

Quality-Overall3%

“quality not as expected”

Top return reasons

Size-Overall28%

Comfort-Overall11%

Functionality-Overall9%

Advertised Vs Actual Product8%

Adhesion/Stickiness4%

Pain Relief-Overall4%

Cushion4%

Feet Fit4%

Heel Support3%

Joint Pain2%

Common questions

Is heel lifts for achilles tendonitis profitable to sell on Amazon United States?: The niche generates $66K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +36.2%. Flapen's verdict: Skip it (45/100).
How competitive is the heel lifts for achilles tendonitis niche?: 10 brands and 14 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in heel lifts for achilles tendonitis?: Top complaints mined from reviews: Pain Relief-Overall, Adhesion/Stickiness, Size-Overall. The return rate is 2.0%.
When does demand for heel lifts for achilles tendonitis peak?: Demand peaks in Aug–Sep–Oct; the busiest month runs 2.6× the quietest.
What does it cost to enter the heel lifts for achilles tendonitis niche?: Listings span $9.09–$14.74; the average listing price is $11.97 (sweet spot $15–$100). The average incumbent carries 3,352 reviews — the moat a new listing must climb.