heel insoles
Skip itPrices mostly outside the sweet spot ($6.41–$13.50) — this niche doesn't clear our bar today.
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.2%90-day search growth — must beat 0% to launch
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.25avg listing price — sweet spot $15–$100
Review moat
Bad6,262.32avg incumbent reviews — the moat a new listing must climb
Market size
Bad$93K$93K/yr · 121K searches
Price range
Bad$6.41–$13.50cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, heel insoles is a $93K/yr Amazon United States market (121K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Sep. Verdict: Skip it — 45/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
heel insoles market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $93K–$116K
- units × avg price
- Conversion rate
- 8.3%
- Avg BSR
- #205
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 55%
- Out of stock
- 3.7%
- Avg brand age
- 46 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
65
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
54%
Top 20: 98%
Open market
11%
- Dr. Scholl's61%
- ZUCNANA8%
- Walkize7%
- benoo6%
- Homergy4%
- Bukihome4%
- Open — no brand owns it (6 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +7.2% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 2.7×
Top heel insoles search terms
- heel insoles25K/yr
- dr scholls heel inserts for women19K/yr
- heel insoles for women18K/yr
- heel pads for heels6K/yr
- heel insole7K/yr
- plantillas para zapatillas de mujer6K/yr
- high heel insoles for women8K/yr
- dr scholls inserts for women heels5K/yr
- dr scholls heel5K/yr
- dr scholls heel inserts5K/yr
Top heel insoles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dr. Scholls Heel Cushions with Massaging Gel Advanced // All-Day Shock Absorption and Cushioning to Relieve Heel Discomfort (for Womens 6-10 Also Available for Mens 8-13)
Dr. Scholl's$6.414.1★18,977 rev
Dr. Scholls Love Your Heels & Wedges 3/4 Length Insoles All-Day Comfort for High Heeled Shoes Relieve & Prevent Shoe Discomfort Absorbs Shock Arch Support No-Show Discreet Insert 1 Pair
Dr. Scholl's$9.164.0★3,090 rev
Dr. Scholls Love Your Heels & Wedges Ball of Foot Cushions for Women 1 Pair Metatarsal Pads Women - All-Day Comfort for High Heels - Relieve & Prevent Shoe Discomfort No Sliding Stopper Pads
Dr. Scholl's$6.934.2★7,173 rev
ZUCNANA Ball of Foot Cushions (2 Pairs Gel Shoe Inserts) Heel Inserts for Women Non Slip Heel Pads Heel Cushions for Women Foot Pain Relief and Comfort One Size Fits Any (Clear)
ZUCNANA$9.644.4★4,848 rev
Dr. Scholls Love Your Heels & Flats Heel Liner Cushions Helps Prevent Uncomfortable Shoe Rubbing at The Heel and Helps Prevent Shoe Slipping for Shoes That are Too Big 3 Pair
Dr. Scholl's$10.754.2★2,615 rev
Newest
by launch date
Niluks 2 Pairs 3/4 Gel High Heel Insoles and 2 Pairs Heel Pads for Shoes Self-Adhesive Arch Support. Relieves Foot Pain Fits Pumps Sandals Dress Shoes Flats Sneakers (Clear Womens 5-9)
Niluks$7.53129 rev
High Heel Cushion Inserts for Women - Bukihome 3/4 Invisible Insoles Prevent Feet from Sliding Forward - Shock & Sweat Absorption - Comfort Shoe Pads for High Heels Sandals Flats Size M
Bukihome$9.78595 rev
6 Pairs Heel Grips for Womens Shoes Heel Pads for Shoes Shoe Cushions for Women High Heel Comfort Pads - Metatarsal Pads Womens High Heel Inserts & Shoe Inserts for Women
Viybtue$7.02796 rev
Metatarsal Pads for Women & Men (4 Pads) Ball of Foot Cushions High Heel Cushion Foot Pads for Pain Relief & All Day Comfort Anti Slip Heel Insert for Women One Size Fits All (Clear)
benoo$6.721,933 rev
Dr. Scholls Heel & Arch All-Day Pain Relief Orthotic Insoles Length Shoe Inserts Women Size 6-10 1 Pair
Dr. Scholl's$13.501,404 rev
Trending
90-day click momentum
Walkize Metatarsal Pads Women | Heel Inserts for Women | Ball of Foot Cushions (2 Pairs Foot Pads) All Day Pain Relief and Comfort One Size Fits Shoe Inserts (Clear 2 Pairs)
Walkize$9.684.2★
Heel Cups for Achilles Tendonitis & Plantar Fasciitis - 2 Pack Gel Shoe Inserts for Heel Pain Relief Arch Support for Women & Men
Homergy$9.794.1★
6 Pairs Heel Grips for Womens Shoes Heel Pads for Shoes Shoe Cushions for Women High Heel Comfort Pads - Metatarsal Pads Womens High Heel Inserts & Shoe Inserts for Women
Viybtue$7.024.4★
Heel Pads for Shoe that are Too Big Inserts for Women Heel Grips for Womens Mens Protectors Cushion Liners for Blisters Loose Shoes Comfort Fillers (BeigeBlack 4Pairs)
Riootlnm$8.894.4★
High Heel Cushion Inserts for Women - Bukihome 3/4 Invisible Insoles Prevent Feet from Sliding Forward - Shock & Sweat Absorption - Comfort Shoe Pads for High Heels Sandals Flats Size M
Bukihome$9.784.3★
What buyers say about heel insoles
What buyers praise and complain about, mined from review topics.What buyers love
“Its very comfortable”
“Like the way they fit”
“They seem well made”
“Comfy cushion”
“As advertised”
“Works ok”
“Reasonable Price”
“Sticks Well”
“Easy to use”
“The material is soft”
What buyers complain about
“Too small”
“The adhesion is very poor”
“Not much cushion”
“felt very uncomfortable”
“No pain relief”
“These pads were just a bit thicker than other pads I have purchased”
“Doesnt seem to be doing what its supposed to be doing”
“started breaking down after a few uses”
“Very slippery”
“The sides are hard”
Top return reasons
Common questions
- Is heel insoles profitable to sell on Amazon United States?
- The niche generates $93K/yr across 22 tracked products. 90-day search growth is +7.2%. Flapen's verdict: Skip it (45/100).
- How competitive is the heel insoles niche?
- 12 brands and 65 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in heel insoles?
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Cushion. The return rate is 2.3%.
- When does demand for heel insoles peak?
- Demand peaks in Sep; the busiest month runs 2.7× the quietest.
- What does it cost to enter the heel insoles niche?
- Listings span $6.41–$13.50; the average listing price is $9.25 (sweet spot $15–$100). The average incumbent carries 6,262 reviews — the moat a new listing must climb.