Heel Cushion Inserts
Worth a lookShows searches that convert (9.3% search→purchase), but prices mostly outside the sweet spot ($4.25–$15.57) keeps it on the watch list.
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great58%top-5 brand share — no brand owns this niche
Returns
Good2.3%return rate — above 5% kills the launch gate
Growth
Good+32.1%90-day search growth — must beat 0% to launch
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Okay$125K$125K/yr · 153K searches
Review moat
Bad4,245.1avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.77avg listing price — sweet spot $15–$100
Price range
Bad$4.25–$15.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Is heel cushion inserts profitable on Amazon?
According to Flapen's Amazon United States niche tracking, heel cushion inserts is a $125K/yr Amazon United States market (153K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 55/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
heel cushion inserts market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $88K–$110K
- units × avg price
- Conversion rate
- 9.3%
- Avg BSR
- #53
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 163 days
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
23 falling
Sellers
57
Top-5 brand share
58%
Top 20: 98%
Top-5 click share
52%
Top 20: 91%
Open market
36%
- Dr. Scholl's18%
- ZUCNANA14%
- benoo10%
- Homergy9%
- Walkize7%
- MATIE FIX5%
heel cushion inserts demand & seasonality
Weekly Amazon search volume, last 94 weeks — +32.1% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 1.5×
Top heel cushion inserts search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- heel cushion pads53K/yr
- heel gel pads17K/yr
- gel pads for heels16K/yr
- heel cushion inserts18K/yr
- gel inserts for heels12K/yr
- gel heel inserts8K/yr
- shoe heel inserts for women7K/yr
- heel shoe inserts8K/yr
- heel inserts for shoes6K/yr
- heel gel inserts4K/yr
Top heel cushion inserts products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ZUCNANA Ball of Foot Cushions (2 Pairs Gel Shoe Inserts) Heel Inserts for Women Non Slip Heel Pads Heel Cushions for Women Foot Pain Relief and Comfort One Size Fits Any (Clear)
ZUCNANA$9.644.4★4,848 rev
Dr. Scholls Heel Cushions with Massaging Gel Advanced // All-Day Shock Absorption and Cushioning to Relieve Heel Discomfort (for Womens 6-10 Also Available for Mens 8-13)
Dr. Scholl's$6.414.1★18,977 rev
Metatarsal Pads for Women & Men (4 Pads) Ball of Foot Cushions High Heel Cushion Foot Pads for Pain Relief & All Day Comfort Anti Slip Heel Insert for Women One Size Fits All (Clear)
benoo$6.724.4★1,933 rev
Heel Cups for Achilles Tendonitis & Plantar Fasciitis - 2 Pack Gel Shoe Inserts for Heel Pain Relief Arch Support for Women & Men
Homergy$9.794.1★3,443 rev
Heel Grips Liner Cushions Inserts for Loose Shoes Heel Pads Snugs for Shoe Too Big Men Women Filler Improved Shoe Fit and Comfort Stop Heel Slip and Blister (4 Pairs) (Pale Apricot+Black)
MATIE FIX$9.404.3★14,355 rev
Newest
by launch date
MasterMo Heel Grips Liner Cushions Inserts for Loose Shoes Heel Pads Snugs for Shoe Too Big Men Women Filler Improved Shoe Fit and Comfort Stop Heel Slip and Blister (Beige + Black 8 Pcs)
MasterMo$5.97158 rev
EIRMAT 6 Pairs Heel Pads for Shoes Cushion Grips Liner to Fit Men Women
EIRMAT$7.31382 rev
6 Pairs Heel Grips for Womens Shoes Heel Pads for Shoes Shoe Cushions for Women High Heel Comfort Pads - Metatarsal Pads Womens High Heel Inserts & Shoe Inserts for Women
Viybtue$7.02796 rev
Comfowner Ball of Foot Cushions Metatarsal Pads Women High Heels Non-Slip Comfort Pads Shoe Support for Metatarsalgia Mortons Neuroma Pain Relief (2 Pairs Crystal)
Comfowner$6.59983 rev
Premium Heel Pain Relief Gel Inserts 2 Pack Shock-Absorbing Heel Cups for Plantar Fasciitis Non-Slip Silicone Cushions for All Shoes & All-Day Comfort
BloomLab$15.57809 rev
Trending
90-day click momentumMasterMo Heel Grips Liner Cushions Inserts for Loose Shoes Heel Pads Snugs for Shoe Too Big Men Women Filler Improved Shoe Fit and Comfort Stop Heel Slip and Blister (Beige + Black 8 Pcs)
MasterMo$5.974.3★
EIRMAT 6 Pairs Heel Pads for Shoes Cushion Grips Liner to Fit Men Women
EIRMAT$7.314.3★
Walkize Metatarsal Pads Women | Heel Inserts for Women | Ball of Foot Cushions (2 Pairs Foot Pads) All Day Pain Relief and Comfort One Size Fits Shoe Inserts (Clear 2 Pairs)
Walkize$9.684.2★
6 Pairs Heel Cushion Pads for Too Big Shoes - Protectors to Prevent Heel Pain Blisters and Rubbing Anti Slip Fillers Make Shoes Fit Tighter
Comfowner$6.784.4★
Welnove Gel Blister Bandages for Feet - 21ct Blister Cushion for Heel Toe - Water-Resistant Hydrocolloid Bandages - Blister Pads for Prevention & Recovery
Welnove$13.004.4★
What reviews say buyers love and hate about heel cushion inserts
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable too”
“With these my shoes fit good”
“Excellent product”
“They provide excellent cushioning”
“Easy to use”
“Sticks Well”
“As advertised”
“Good deal”
“Works well”
“Its soft and squishy”
What buyers complain about
“Not very sticky”
“Not as comfortable as Id hoped”
“Too large”
“Did not work”
“Not much cushion”
“No pain relief”
“way thicker than i expected”
“Didn't last”
“Bad quality”
“Slips”
Top return reasons
Common heel cushion inserts questions
- Is heel cushion inserts profitable to sell on Amazon United States?
- The niche generates $125K/yr across 30 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +32.1%. Flapen's verdict: Worth a look (55/100).
- How competitive is the heel cushion inserts niche?
- 23 brands and 57 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in heel cushion inserts?
- Top complaints mined from reviews: Adhesion/Stickiness, Comfort-Overall, Size-Overall. The return rate is 2.3%.
- When does demand for heel cushion inserts peak?
- Demand peaks in Sep–Oct; the busiest month runs 1.5× the quietest.
- What does it cost to enter the heel cushion inserts niche?
- Listings span $4.25–$15.57; the average listing price is $8.77 (sweet spot $15–$100). The average incumbent carries 4,245 reviews — the moat a new listing must climb.