Heel Cups for Severs Disease
Worth a lookShows a sweet-spot price point ($21.92 avg), but soft demand (-13.8% this quarter) keeps it on the watch list.
Avg price
Great$21.92avg listing price — sweet spot $15–$100
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Price range
Great$9.70–$37.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.1%return rate — above 5% kills the launch gate
Market size
Good$375K$375K/yr · 207K searches
Review moat
Good1,413.83avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Is heel cups for severs disease profitable on Amazon?
According to Flapen's Amazon United States niche tracking, heel cups for severs disease is a $375K/yr Amazon United States market (207K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Apr–May–Sep. Verdict: Worth a look — 54/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
heel cups for severs disease market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $329K–$438K
- units × avg price
- Conversion rate
- 8.3%
- Avg BSR
- #203
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 8.2%
- Avg brand age
- 57 months
- Avg seller age
- 165 days
Competition: brands, sellers & click share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
22
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
60%
Top 20: 95%
Open market
10%
- KidSole61%
- Tuli's14%
- DLOSN7%
- Ballotte3%
- FonsBleaudy3%
- Beautulip3%
- Open — no brand owns it (6 brands, 10%)
heel cups for severs disease demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.8% search growth over the last 90 days.Peak months: Apr, May, Sep · busiest ÷ quietest = 2.8×
Top heel cups for severs disease search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- severs disease heel cup kids41K/yr
- heel cups for kids23K/yr
- severs disease heel support16K/yr
- kids heel cups for severs disease18K/yr
- severs disease heel cups for kids14K/yr
- heel cups for severs disease12K/yr
- kids heel cups9K/yr
- severs disease16K/yr
- severs disease kids9K/yr
- kids heel inserts for severs disease7K/yr
Top heel cups for severs disease products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KidSole RX Gel Sports Sock for Kids with Heel Sensitivity from Severs Disease Plantar Fasciitis (Kids 2-7 Black)
KidSole$34.874.4★1,313 rev
KidSole Sport Traction Shock Absorbing Lightweight Gel Heel Cups for Kids with Sensitive Heels Heel Spurs Plantar Fasciitis or Ankle Pain (2 Pairs 4 Single Heelcups) (Kids Size 3-7)
KidSole$29.384.4★2,162 rev
Tulis Heavy Duty Heel Cups for Severs Disease Green 1 Pair Regular
Tuli's$14.714.1★12,188 rev
KidSole RX Gel Sports Sock for Kids with Heel Sensitivity from Severs Disease (Toddler 11-2 Black)
KidSole$34.424.4★1,313 rev
KidSole RX Gel Sports Sock for Kids with Heel Sensitivity from Severs Disease Plantar Fasciitis. US Kids Sizes 2-7 (Black)
KidSole$37.454.3★499 rev
Newest
by launch date
Kids Heel Protectors Cups for Shoes - Welnove Lightweight Silicone Gel Heel Cups for Child & Teen - Shoe Cushion Inserts Pads for Severs Disease Plantar Fasciitis Heels Spurs (Kids Size 2-5.5)
Welnove$13.4953 rev
DLOSN 1 Pair Kids Heel Cups for Heel Pain Sport Shock Absorbing Gel Heel Inserts for Kids with Sensitive Heels Heel Spurs Plantar Fasciitis or Ankle Pain (Kids Size 3.5-6.5 / Women 4.5-7.5)
DLOSN$9.9185 rev
DLOSN 2 Pairs Kids Heel Cups for Heel Pain Sport Shock Absorbing Gel Heel Inserts for Kids with Sensitive Heels Heel Spurs Plantar Fasciitis or Ankle Pain (Kids Size 3.5-6.5 / Women 4.5-7.5)
DLOSN$16.8685 rev
Ballotte Heel Cups for Kids Shock Absorbing Gel Heel Inserts for Severs Disease & Plantar Fasciitis Soft TPE Pads for Sports & Daily Wear Fits Shoe Size 3-9 Pack of 4
Ballotte$14.3944 rev
BIGGCOOL Heel Cups for Kids Lightweight Heel Inserts for Shock Absorbing Kids Heel Cups for Severs Disease Heel Spurs for Kids with Sensitive Heels (Blue S:Kids Size 3-7/Women 4.5-6)
BIGGCOOL$11.8975 rev
Trending
90-day click momentumBallotte Heel Cups for Kids Shock Absorbing Gel Heel Inserts for Severs Disease & Plantar Fasciitis Soft TPE Pads for Sports & Daily Wear Fits Shoe Size 3-9 Pack of 4
Ballotte$14.394.6★
Kids Heel Protectors Cups for Shoes - Welnove Lightweight Silicone Gel Heel Cups for Child & Teen - Shoe Cushion Inserts Pads for Severs Disease Plantar Fasciitis Heels Spurs (Kids Size 2-5.5)
Welnove$13.494.2★
KidSole RX Gel Sports Sock for Kids with Heel Sensitivity from Severs Disease (Toddler 11-2 Black)
KidSole$34.424.4★
KidSole RX Gel Sports Sock for Kids with Heel Sensitivity from Severs Disease and General Foot and Heel Pain. US Kids Sizes 2-7 (Pink)
KidSole$37.954.3★
KidSole RX Gel Sports Sock for Kids with Heel Sensitivity from Severs Disease Plantar Fasciitis (Kids 2-7 Black)
KidSole$34.874.4★
What reviews say buyers love and hate about heel cups for severs disease
What buyers praise and complain about, mined from review topics.What buyers love
“These are extremely comfortable”
“Fit my Childs shoes perfect”
“Excellent product”
“Effective and Impactful”
“Ease of use”
“As Advertised”
“Very Cushioned”
“It truly helped my ankle”
“Good price”
“feels gentle against her skin”
What buyers complain about
“No pain relief”
“Super small”
“Did absolutely nothing”
“not as comfortable as expected during longer wear”
“started breaking down after a few uses”
“Not they werent soft”
“Money not well spent”
“Son wont use”
“I'm not sure if the adhesion is great”
“Too thick heal cup”
Top return reasons
Common heel cups for severs disease questions
- Is heel cups for severs disease profitable to sell on Amazon United States?
- The niche generates $375K/yr across 24 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Worth a look (54/100).
- How competitive is the heel cups for severs disease niche?
- 12 brands and 22 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in heel cups for severs disease?
- Top complaints mined from reviews: Pain Relief-Overall, Size-Overall, Functionality-Overall. The return rate is 2.1%.
- When does demand for heel cups for severs disease peak?
- Demand peaks in Apr–May–Sep; the busiest month runs 2.8× the quietest.
- What does it cost to enter the heel cups for severs disease niche?
- Listings span $9.70–$37.95; the average listing price is $21.92 (sweet spot $15–$100). The average incumbent carries 1,414 reviews — the moat a new listing must climb.