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Heel Cups for Severs Disease

Maybe

Products sell for $21.92 on average, inside the sweet spot. But demand is soft, at -13.8% this quarter, so Heel Cups for Severs Disease is a Maybe.

Flapen Score
54
54 / 100
Top 28% of 14,768 Health & Household niches · +5 vs the category median of 49
Market size
$375K/yr207K searches / yr
90-day growth
-13.8%search demand this quarter
Competition
60%top-5 click share · 12 brands · 22 sellers

Flapen Score

Heel Cups for Severs Disease against its category

The dotted line is the Health & Household average. Past it, Heel Cups for Severs Disease is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heel Cups for Severs Disease market on Amazon at a glance

Shoppers on Amazon United States searched for Heel Cups for Severs Disease 207K times last year and spent an estimated $375K. The top 5 brands take 87% of clicks. Demand peaks in Apr–May–Sep. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $375K a year.

Searches, last 12 months
207K
Growth, 90 days vs prior 90
-13.8%
Conversion, latest week
8.3%
Market size, estimated
$375Ka year
Peak month
September2.8× the quietest month
Top search term
severs disease heel cup kids41K searches a year

02 · Price

A sale here is worth $21.92.

Listings sell for $21.92 on average, from $9.70 to $37.95. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $21.92 that is $11K to $16K a year per listing.

Average price
$21.92inside the $15 to $100 sweet spot
Price range
$9.70–$37.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$11K–$16K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #203 within Foot Health. It carries 1,414 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
8.2%
Average rank
#203in Foot Health
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
1,414per listing
Listings tracked
24

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
57 months

Products

Top Heel Cups for Severs Disease products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

22

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

60%

Top 20: 95%

Open market

10%

  • Brand 161%
  • Brand 214%
  • Brand 37%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (6 brands, 10%)

Demand

Heel Cups for Severs Disease search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Sep · busiest ÷ quietest = 2.8×

Search terms

Top Heel Cups for Severs Disease search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • severs disease heel cup kids41K/yr
  • heel cups for kids23K/yr
  • severs disease heel support16K/yr
  • kids heel cups for severs disease18K/yr
  • severs disease heel cups for kids14K/yr
  • heel cups for severs disease12K/yr
  • kids heel cups9K/yr
  • severs disease16K/yr
  • severs disease kids9K/yr
  • kids heel inserts for severs disease7K/yr

Reviews and returns

What reviews say buyers love and hate about Heel Cups for Severs Disease

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Comfort-Overall”
9%of negative reviews mention “Pain Relief-Overall”
2.1%of orders come back
“No pain relief”
A buyer, on “Pain Relief-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Heel Cups for Severs Disease questions

Answered from the same tracked data.