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Heel Bandage

Maybe

An estimated 0.2% of orders come back. But shoppers spend an estimated $85K a year here, so Heel Bandage is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 14,768 Health & Household niches · +6 vs the category median of 49
Market size
$85K/yr66K searches / yr
90-day growth
+23.4%search demand this quarter
Competition
61%top-5 click share · 13 brands · 57 sellers

Flapen Score

Heel Bandage against its category

The dotted line is the Health & Household average. Past it, Heel Bandage is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heel Bandage market on Amazon at a glance

Shoppers on Amazon United States searched for Heel Bandage 66K times last year and spent an estimated $85K. The top 5 brands take 78% of clicks. Demand peaks in Jun. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
+23.4%
Conversion, latest week
10.8%
Market size, estimated
$85Ka year
Peak month
June1.8× the quietest month
Top search term
heel bandages37K searches a year

02 · Price

A sale here is worth $11.91.

Listings sell for $11.91 on average, from $2.48 to $38.41. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $11.91 that is $3K to $6K a year per listing.

Average price
$11.91under the $15 to $100 sweet spot
Price range
$2.48–$38.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #108 within Bandages & Bandaging Supplies. It carries 4,112 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#108in Bandages & Bandaging Supplies
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
4,112per listing
Listings tracked
20

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
40 months

Products

Top Heel Bandage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

57

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

17%

  • Brand 127%
  • Brand 225%
  • Brand 312%
  • Brand 48%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (7 brands, 17%)

Demand

Heel Bandage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.8×

Search terms

Top Heel Bandage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heel bandages37K/yr
  • heal bandages10K/yr
  • heel bandage8K/yr
  • heel bandaids7K/yr
  • bandages for heels4K/yr

Reviews and returns

What reviews say buyers love and hate about Heel Bandage

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Adhesion/Stickiness”
36%of negative reviews mention “Adhesion/Stickiness”
0.2%of orders come back
“Poor adhesion”
A buyer, on “Adhesion/Stickiness”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Heel Bandage questions

Answered from the same tracked data.