Heavy Duty Paper Plates 12 Inch
FailShoppers spend an estimated $61K a year here, so Heavy Duty Paper Plates 12 Inch is a Fail.
- Flapen Score
- 45 / 100Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 4945
- Market size
- $61K/yr35K searches / yr
- 90-day growth
- +21.6%search demand this quarter
- Competition
- 67%top-5 click share · 9 brands · 71 sellers
Flapen Score
Heavy Duty Paper Plates 12 Inch against its category
The dotted line is the Health & Household average. Past it, Heavy Duty Paper Plates 12 Inch is stronger. Inside it, weaker.
Market
The Heavy Duty Paper Plates 12 Inch market on Amazon at a glance
Shoppers on Amazon United States searched for Heavy Duty Paper Plates 12 Inch 35K times last year and spent an estimated $61K. The top 5 brands take 90% of clicks. Demand peaks in Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 12.3% of those searches ended in a purchase.
Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.
- Searches, last 12 months
- 35K
- Growth, 90 days vs prior 90
- +21.6%
- Conversion, latest week
- 12.3%
- Market size, estimated
- $61Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- white paper plates 10 inch12K searches a year
02 · Price
A sale here is worth $14.28.
Listings sell for $14.28 on average, from $4.18 to $25.73. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $14.28 that is $1K to $4K a year per listing.
- Average price
- $14.28under the $15 to $100 sweet spot
- Price range
- $4.18–$25.73
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$4K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #273 within Disposable Plates, Bowls & Cutlery. It carries 9,436 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #273in Disposable Plates, Bowls & Cutlery
- Average rating
- 4.72 starsAmazon United States average 4.42 stars
- Average reviews
- 9,436per listing
- Listings tracked
- 16
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Heavy Duty Paper Plates 12 Inch products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dixie Ultra Deep Dish Paper Plates 28 Oz 40 Count Heavy Duty Microwave-Safe Soak-Proof Cut Resistant Disposable Plates For Heavy Messy Meals
- Price
- $6.64
- Rating
- 4.8/5
- Reviews
- 4,221
- Age
- 7y ago
Amazon Basics 9 Uncoated White Paper Plates Microwave Safe 100 Count
- Price
- $4.18
- Rating
- 4.5/5
- Reviews
- 1,285
- Age
- 8mo ago
Dixie Ultra Large Paper Plates 11 Inch 25 Count 3X Stronger* Heavy Duty Microwave-Safe Soak-Proof Cut Resistant Great for Heavy Messy Meals
- Price
- $5.87
- Rating
- 4.8/5
- Reviews
- 1,617
- Age
- 2y ago
Dixie Ultra Extra Large Paper Bowls 34 oz 34 Count Compostable Microwave Safe Disposable Bowls for Heavy Meals Soups Stews and Everyday Use
- Price
- $7.01
- Rating
- 4.8/5
- Reviews
- 1,930
- Age
- 2y ago
Dixie Ultra Disposable Paper Platters 10 x 12.5 25 Count Durable Sturdy Design
- Price
- $5.70
- Rating
- 4.8/5
- Reviews
- 615
- Age
- 10mo ago
Trending
estimated 90-day click momentum
Goodluck 10 Inch White Compostable Sugarcane Paper Plates 100 Pack
- Price
- $19.45
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 4mo ago
CELLURA 10 Inch 150 Pack Compostable Paper Plates Disposable Heavy-Duty Plates Biodegradable Sugarcane Fiber Paper Round White Plates Microwavable
- Price
- $21.58
- Rating
- 4.6/5
- Reviews
- 75
- Age
- 4mo ago
![MOBI Ecoware Paper Plates 100% Compostable-[10 Inch by 0.5 deep]-Heavy Duty Disposable Plate - (BPI Certified) - (PFAS-Free) - Eco-Friendly Biodegradable Bagasse 10 Dinner Plates (25 Pack)](https://m.media-amazon.com/images/I/31LRbbCywlL.jpg)
MOBI Ecoware Paper Plates 100% Compostable-[10 Inch by 0.5 deep]-Heavy Duty Disposable Plate - (BPI Certified) - (PFAS-Free) - Eco-Friendly Biodegradable Bagasse 10 Dinner Plates (25 Pack)
- Price
- $7.56
- Rating
- 4.7/5
- Reviews
- 159
- Age
- 4y ago
Amazon Basics 9 Uncoated White Paper Plates Microwave Safe 100 Count
- Price
- $4.18
- Rating
- 4.5/5
- Reviews
- 1,285
- Age
- 8mo ago
Dixie Ultra Large Paper Plates 10 Inch 172 Count (4 packs of 43 plates) 3X Stronger* Heavy Duty Microwave-Safe Soak-Proof Cut Resistant Disposable Plates For Heavy Messy Meals
- Price
- $22.23
- Rating
- 4.8/5
- Reviews
- 38,584
- Age
- 5y ago
Newest
by launch dateCELLURA 10 Inch 150 Pack Compostable Paper Plates Disposable Heavy-Duty Plates Biodegradable Sugarcane Fiber Paper Round White Plates Microwavable
- Price
- $21.58
- Rating
- 4.6/5
- Reviews
- 75
- Age
- 4mo ago
Goodluck 10 Inch White Compostable Sugarcane Paper Plates 100 Pack
- Price
- $19.45
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 4mo ago
Amazon Basics 9 Uncoated White Paper Plates Microwave Safe 100 Count
- Price
- $4.18
- Rating
- 4.5/5
- Reviews
- 1,285
- Age
- 8mo ago
Dixie Ultra Disposable Paper Platters 10 x 12.5 25 Count Durable Sturdy Design
- Price
- $5.70
- Rating
- 4.8/5
- Reviews
- 615
- Age
- 10mo ago
![Deep Dish Paper Plates Heavy Duty Disposable Dinner Plates [125-Pack] 9 Inch Plates - 100% Compostable Eco-Friendly Biodegradable Sugarcane Bagasse Natural Brown 9 Paper Plate Disposable](https://m.media-amazon.com/images/I/41C7dv0EDLL.jpg)
Deep Dish Paper Plates Heavy Duty Disposable Dinner Plates [125-Pack] 9 Inch Plates - 100% Compostable Eco-Friendly Biodegradable Sugarcane Bagasse Natural Brown 9 Paper Plate Disposable
- Price
- $25.73
- Rating
- 4.6/5
- Reviews
- 110
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
71
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
7%
- Dixie45%
- Dixie Ultra18%
- Amazon Basics17%
- JOLLY CHEF6%
- MOBI Ecoware4%
- Goodluck3%
- Open — no brand owns it (3 brands, 7%)
Demand
Heavy Duty Paper Plates 12 Inch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.8×
Search terms
Top Heavy Duty Paper Plates 12 Inch search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- white paper plates 10 inch12K/yr
- extra large paper plates10K/yr
- deep dish paper plates7K/yr
- dixie deep dish paper plates5K/yr
- sturdy paper plates 12 inch358/yr
- dixie deep dish paper plates heavy duty545/yr
Reviews and returns
What reviews say buyers love and hate about Heavy Duty Paper Plates 12 Inch
We read the reviews and the return reasons for every product selling here.
“Extremely flimsy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heavy Duty Paper Plates 12 Inch questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data