Heavy Duty Paper Plates 12 Inch
FailShoppers spend an estimated $61K a year here, so Heavy Duty Paper Plates 12 Inch is a Fail.
- Flapen Score
- 45 / 100Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 4945
- Market size
- $61K/yr35K searches / yr
- 90-day growth
- +21.6%search demand this quarter
- Competition
- 67%top-5 click share · 9 brands · 71 sellers
Flapen Score
Heavy Duty Paper Plates 12 Inch against its category
The dotted line is the Health & Household average. Past it, Heavy Duty Paper Plates 12 Inch is stronger. Inside it, weaker.
Market
The Heavy Duty Paper Plates 12 Inch market on Amazon at a glance
Shoppers on Amazon United States searched for Heavy Duty Paper Plates 12 Inch 35K times last year and spent an estimated $61K. The top 5 brands take 90% of clicks. Demand peaks in Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 12.3% of those searches ended in a purchase.
Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.
- Searches, last 12 months
- 35K
- Growth, 90 days vs prior 90
- +21.6%
- Conversion, latest week
- 12.3%
- Market size, estimated
- $61Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- white paper plates 10 inch12K searches a year
02 · Price
A sale here is worth $14.28.
Listings sell for $14.28 on average, from $4.18 to $25.73. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $14.28 that is $1K to $4K a year per listing.
- Average price
- $14.28under the $15 to $100 sweet spot
- Price range
- $4.18–$25.73
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$4K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #273 within Disposable Plates, Bowls & Cutlery. It carries 9,436 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #273in Disposable Plates, Bowls & Cutlery
- Average rating
- 4.72 starsAmazon United States average 4.42 stars
- Average reviews
- 9,436per listing
- Listings tracked
- 16
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Heavy Duty Paper Plates 12 Inch products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
71
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
7%
- Brand 145%
- Brand 218%
- Brand 317%
- Brand 46%
- Brand 54%
- Brand 63%
- Open — no brand owns it (3 brands, 7%)
Demand
Heavy Duty Paper Plates 12 Inch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.8×
Search terms
Top Heavy Duty Paper Plates 12 Inch search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white paper plates 10 inch12K/yr
- extra large paper plates10K/yr
- deep dish paper plates7K/yr
- dixie deep dish paper plates5K/yr
- sturdy paper plates 12 inch358/yr
- dixie deep dish paper plates heavy duty545/yr
Reviews and returns
What reviews say buyers love and hate about Heavy Duty Paper Plates 12 Inch
We read the reviews and the return reasons for every product selling here.
“Extremely flimsy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heavy Duty Paper Plates 12 Inch questions
Answered from the same tracked data.