Is heavy duty aluminum foil 18 inches wide profitable to sell on Amazon United States?

The niche generates $392K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +33.7%. Flapen's verdict: Worth a look (56/100).

How competitive is the heavy duty aluminum foil 18 inches wide niche?

11 brands and 82 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in heavy duty aluminum foil 18 inches wide?

Top complaints mined from reviews: Thickness, Weight Heavy, Quality-Overall. The return rate is 0.2%.

When does demand for heavy duty aluminum foil 18 inches wide peak?

Demand peaks in May–Nov; the busiest month runs 1.8× the quietest.

What does it cost to enter the heavy duty aluminum foil 18 inches wide niche?

Listings span $4.94–$66.77; the average listing price is $24.44 (sweet spot $15–$100). The average incumbent carries 7,035 reviews — the moat a new listing must climb.

heavy duty aluminum foil 18 inches wide

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.44

avg listing price — sweet spot $15–$100

Conversion

Great11.5%

search→purchase rate — share of searches ending in a sale

Price range

Great$4.94–$66.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+33.7%

90-day search growth — must beat 0% to launch

Market size

Good$392K

$392K/yr · 140K searches

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad91%

top-5 brand share — brand-locked demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,034.95

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, heavy duty aluminum foil 18 inches wide is a $392K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in May–Nov. Verdict: Worth a look — 56/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

heavy duty aluminum foil 18 inches wide market data

Units sold / yr: 20K–25K; avg 1,000–1,250/product
Revenue / yr: $489K–$611K; units × avg price
Conversion rate: 11.5%
Avg BSR: #80
Page quality: 0%
Prime: 79%
Sponsored: 79%
Out of stock: 0.0%
Avg brand age: 57 months
Avg seller age: 158 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

Reynolds54%
Amazon Basics24%
RESTAURANT FEEDER5%
Kingsford5%
Generic3%
Urban Box Co2%
Open — no brand owns it (5 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +33.7% search growth over the last 90 days.

Peak months: May, Nov · busiest ÷ quietest = 1.8×

Open Trend

Top heavy duty aluminum foil 18 inches wide search terms

heavy duty aluminum foil 18 inches wide21K/yr +31.6%11.5% conv.
aluminum foil 18 inch wide16K/yr +14.0%8.9% conv.
aluminum foil heavy duty 18 inch wide11K/yr +55.8%11.3% conv.
large aluminum foil9K/yr +37.0%8.1% conv.
extra heavy-duty aluminum foil7K/yr +65.0%2.6% conv.
wide aluminum foil8K/yr +43.9%10.3% conv.
reynolds heavy duty aluminum foil6K/yr +19.0%14.3% conv.
thick aluminum foil7K/yr +8.9%4.3% conv.
aluminum foil 18 inch4K/yr +82.4%10.5% conv.
extra heavy duty aluminum foil7K/yr +10.5%6.5% conv.

All search terms

Top heavy duty aluminum foil 18 inches wide products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Reynolds Wrap Heavy Duty Aluminum Foil 18 Inch Width 75 Square Feet

Reynolds$8.464.8★22,466 rev

Amazon Basics Heavy Duty Aluminum Foil for Cooking Grilling Food Storage Roasting 125 Sq Ft (Pack of 1)

Amazon Basics$9.804.8★7,052 rev

Reynolds Wrap Pitmasters Choice Extra Thick Foil for Grilling 18 Inch Grill Foil Withstands High Heat Extra Wide 37.5 Total Sq. Ft.

Reynolds$7.734.8★3,035 rev

Reynolds Wrap Heavy Duty Aluminum Foil Roll Thick Heavy Duty Foil for Added Strength and Durability Secure Easy Open and Close Tab 12 Inches Wide 50 Sq. Ft.

Reynolds$4.944.8★17,868 rev

18 x 500 Heavy Duty Commercial Grade Food Safe Aluminum Foil Roll - Durable and Tear Resistant for Cooking Grilling and Roasting - Ideal for Restaurants Catering and Professional Kitchens

RESTAURANT FEEDER$35.954.5★686 rev

Newest

by launch date

Heavy Duty Aluminum Foil Roll 18 Inch x 500 Feet Extra Thick Commercial Grade Tin Foil Durable Food Service Foil for Cooking Grilling Catering & Restaurant Use

Generic$33.3648 rev

8mo ago

Urban Box Co.Standard Aluminum Foil Roll 18x500 (1 Pack) Commercial Grade Silver Foil Wrap Heat Resistant Tear -Resistant Extra Strong for Catering Baking Cooking & Food Service Use

Urban Box Co$30.1070 rev

1y ago

Hash Top 18 x 500 ft Heavy Duty Food Safe Aluminum Foil Roll - Durable and Tear-Resistant for Cooking Grilling and Roasting - Ideal for Restaurants Catering and Professional Kitchens

Hash Top$34.95231 rev

1y ago

18 x 500 Heavy Duty Commercial Grade Food Safe Aluminum Foil Roll - Durable and Tear Resistant for Cooking Grilling and Roasting - Ideal for Restaurants Catering and Professional Kitchens

RESTAURANT FEEDER$35.95686 rev

2y ago

Katbite Aluminum Foil Heavy Duty 17.7 Inch Wide 25 Micron Thick Strong Heavy Duty Foil Aluminum Roll Wrap for Commercial Catering Grilling Roasting Baking Home Cooking 17.7x525s.f

katbite$49.881,101 rev

3y ago

What buyers say about heavy duty aluminum foil 18 inches wide

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Amazing quality”

Value For Money21%

“less expensive”

Thickness7%

“The thickest and strongest foil out there”

Advertised Vs Actual Product7%

“As advertised”

Durability7%

“It is very durable”

Strength6%

“Heavy duty, even the box is thicker cardboard so it doesnt fall apart like the name brand”

Weight Heavy5%

“Extreme heavy duty”

Size-Overall3%

“Great size”

Efficiency3%

“Foil worked great”

Ease Of Use3%

“Ease of use”

What buyers complain about

Thickness28%

“Not thick”

Weight Heavy15%

“apparently it's a heavy lift”

Quality-Overall9%

“It almost felt like I received a lesser quality”

Value For Money5%

“OVER PRICED”

Ease Of Use4%

“its hard to pull out”

Strength4%

“Flimsy”

Adhesion/Stickiness2%

“Crazy amount of glue”

Thin2%

“Very thin”

Size-Overall2%

“Roll is huge”

Advertised Vs Actual Product2%

“Not what it seems”

Top return reasons

Size-Overall16%

Advertised Vs Actual Product9%

Value For Money8%

Leak-Proof7%

Product Condition7%