Heating Pad with Massager

Shoppers searched for this 444K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $471K a year.

Searches, last 12 months

444K

Growth, 90 days vs prior 90

-24.6%

Conversion, latest week

2.6%

Market size, estimated

$471Ka year

Top search term

heating pad with massager90K searches a year

Listings sell for $39.98 on average, from $16.64 to $70.20. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $39.98 that is $10K to $20K a year per listing.

Average price

$39.98inside the $15 to $100 sweet spot

Price range

$16.64–$70.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$10K–$20K

Returns

3.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #259 within Hot & Cold Therapies. It carries 8,071 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

10.3%

Average rank

#259in Hot & Cold Therapies

Average rating

4.16 starsAmazon United States average 4.42 stars

Average reviews

8,071per listing

Listings tracked

33

13 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

6Amazon's first-year sales bar

Average brand age

25 months