Heating Pad for Neck and Shoulder
MaybeShoppers spend an estimated $7.4M a year here. But demand is soft, at -31.9% this quarter, so Heating Pad for Neck and Shoulder is a Maybe.
- Flapen Score
- 61 / 100Top 9% of 14,768 Health & Household niches · +12 vs the category median of 4961
- Market size
- $7.4M/yr3.6M searches / yr
- 90-day growth
- -31.9%search demand this quarter
- Competition
- 49%top-5 click share · 28 brands · 67 sellers
Flapen Score
Heating Pad for Neck and Shoulder against its category
The dotted line is the Health & Household average. Past it, Heating Pad for Neck and Shoulder is stronger. Inside it, weaker.
Market
The Heating Pad for Neck and Shoulder market on Amazon at a glance
Shoppers on Amazon United States searched for Heating Pad for Neck and Shoulder 3.6M times last year and spent an estimated $7.4M. The top 5 brands take 58% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -31.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.4M a year.
- Searches, last 12 months
- 3.6M
- Growth, 90 days vs prior 90
- -31.9%
- Conversion, latest week
- 6.3%
- Market size, estimated
- $7.4Ma year
- Peak month
- December3.9× the quietest month
- Top search term
- heating pad for neck and shoulders and back566K searches a year
02 · Price
A sale here is worth $32.96.
Listings sell for $32.96 on average, from $10.26 to $60.13. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At $32.96 that is $198K to $264K a year per listing.
- Average price
- $32.96inside the $15 to $100 sweet spot
- Price range
- $10.26–$60.13
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $198K–$264K
- Returns
- 3.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #122 within Hot & Cold Therapies. It carries 7,379 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 6.0%
- Average rank
- #122in Hot & Cold Therapies
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 7,379per listing
- Listings tracked
- 35
04 · Newcomers
11 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Heating Pad for Neck and Shoulder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Comfytemp Heating Pad for Neck and Shoulders and Back 2.6lb Weighted Electric Heating Pads FSA Eligible Birthday Gifts for Women Men Mom Dad HSA Large Heated Wraps - 9 Heat Settings & 11 Timers
- Price
- $32.92
- Rating
- 4.3/5
- Reviews
- 22,031
- Age
- 5y ago
RENPHO Fathers Day Dad Gifts Electric Heating Pad - 6 Heat Levels for Neck Shoulder and Back Birthday Gifts for Women Men Weighted Pad for Snug Fit ETL Certified FSA Eligible 24x33 Gray
- Price
- $40.08
- Rating
- 4.4/5
- Reviews
- 26,074
- Age
- 6y ago
Graphene-Infused Heating Pad 3X Deeper Muscle Relief Weighted Instant Heating Pads for Neck and Shoulders Heated Wrap with 6 Heat Options and 4 Auto-Off Timer Gifts for Mom Women Christmas Birthday
- Price
- $36.32
- Rating
- 4.4/5
- Reviews
- 4,052
- Age
- 2y ago
iDOO Graphene-Infused Heating Pad for Neck Shoulders and Back Birthday Gifts for Women Men Mum Dad Elderly FSA Eligible Items Only List Weighted Heat Pads for Pain Relief
- Price
- $39.83
- Rating
- 4.6/5
- Reviews
- 1,037
- Age
- 11mo ago
VAAGHANM Heating Pad: Electric Heat Pad -Weighted Instant Heating Pads for Neck and Shoulders-6 Heat Options & 6 Auto Timer Mode-Gift for Women Mom
- Price
- $29.56
- Rating
- 4.4/5
- Reviews
- 992
- Age
- 8mo ago
Trending
estimated 90-day click momentum
Neck Heating Pad Heating Pads for Neck and Shoulders and Back with 6 Heat Options 4 Auto-Off Timer Weighted Heating Pad for Back Pain Relief Gifts for Mom Women Christmas Birthday
- Price
- $35.59
- Rating
- 4.2/5
- Reviews
- 80
- Age
- 5mo ago
VAAGHANM Heating Pad: Electric Heat Pad -Weighted Instant Heating Pads for Neck and Shoulders-6 Heat Options & 6 Auto Timer Mode-Gift for Women Mom
- Price
- $29.56
- Rating
- 4.4/5
- Reviews
- 992
- Age
- 8mo ago
NIUONSIX Heating Pad for Neck Shoulders Back Pain Relief Weighted Heat Wrap for Home Office Relax 6 Heat Settings 4 Auto-Off Fathers Day Dad Gifts for Men Husband Birthday Gifts for Women Mom
- Price
- $28.81
- Rating
- 4.3/5
- Reviews
- 494
- Age
- 4mo ago
iDOO Graphene-Infused Heating Pad for Neck Shoulders and Back Birthday Gifts for Women Men Mum Dad Elderly FSA Eligible Items Only List Weighted Heat Pads for Pain Relief
- Price
- $39.83
- Rating
- 4.6/5
- Reviews
- 1,037
- Age
- 11mo ago
Ambershine 19x24 Weighted Neck & Shoulder Heating Pad 2.5lbs with 12 Temperature Settings& 4 Auto-Off Timers Pain Relief for Neck/Shoulder/Back(Light Blue)
- Price
- $25.30
- Rating
- 4.3/5
- Reviews
- 9,758
- Age
- 2y ago
Newest
by launch dateNIUONSIX Heating Pad for Neck Shoulders Back Pain Relief Weighted Heat Wrap for Home Office Relax 6 Heat Settings 4 Auto-Off Fathers Day Dad Gifts for Men Husband Birthday Gifts for Women Mom
- Price
- $28.81
- Rating
- 4.3/5
- Reviews
- 494
- Age
- 4mo ago
Neck Heating Pad Heating Pads for Neck and Shoulders and Back with 6 Heat Options 4 Auto-Off Timer Weighted Heating Pad for Back Pain Relief Gifts for Mom Women Christmas Birthday
- Price
- $35.59
- Rating
- 4.2/5
- Reviews
- 80
- Age
- 5mo ago
VAAGHANM Heating Pad: Electric Heat Pad -Weighted Instant Heating Pads for Neck and Shoulders-6 Heat Options & 6 Auto Timer Mode-Gift for Women Mom
- Price
- $29.56
- Rating
- 4.4/5
- Reviews
- 992
- Age
- 8mo ago
Graphene-Infused Instant Heating Pad with 3M Thinsulate Ergonomic Weighted Heating Pad for Neck and Shoulders and Back Heated Neck Wrap w/ 6 Heat Options 4 Auto Timer Gifts for Women Men
- Price
- $39.26
- Rating
- 4.6/5
- Reviews
- 641
- Age
- 10mo ago
Comfytemp Shoulder Heating Pad for Rotator Cuff Heating Pad for Shoulders with Brace Electric Heated Shoulders Wrap for Men Women Mom Dad 3 Heat Settings 2H Auto-Off (S/M)
- Price
- $39.63
- Rating
- 4.1/5
- Reviews
- 136
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
28 rising
Sellers
67
Est. top-5 brand share
58%
Top 20: 93%
Est. top-5 click share
49%
Top 20: 85%
Open market
37%
- Comfytemp17%
- Lenmen12%
- iDOO11%
- RENPHO11%
- VAAGHANM7%
- Sunbeam6%
Demand
Heating Pad for Neck and Shoulder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.9×
Search terms
Top Heating Pad for Neck and Shoulder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- heating pad for neck and shoulders and back566K/yr
- neck heating pad726K/yr
- shoulder heating pad685K/yr
- heating pad for neck259K/yr
- neck and shoulder heating pad250K/yr
- heating pad for neck and shoulders277K/yr
- heated neck wrap169K/yr
- neck wrap72K/yr
- heated neck pillow79K/yr
- heating pad for shoulder69K/yr
Reviews and returns
What reviews say buyers love and hate about Heating Pad for Neck and Shoulder
We read the reviews and the return reasons for every product selling here.
“Did not heat”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heating Pad for Neck and Shoulder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data