Heating Pad for Neck and Shoulder
MaybeShoppers spend an estimated $7.4M a year here. But demand is soft, at -31.9% this quarter, so Heating Pad for Neck and Shoulder is a Maybe.
- Flapen Score
- 61 / 100Top 9% of 14,768 Health & Household niches · +12 vs the category median of 4961
- Market size
- $7.4M/yr3.6M searches / yr
- 90-day growth
- -31.9%search demand this quarter
- Competition
- 49%top-5 click share · 28 brands · 67 sellers
Flapen Score
Heating Pad for Neck and Shoulder against its category
The dotted line is the Health & Household average. Past it, Heating Pad for Neck and Shoulder is stronger. Inside it, weaker.
Market
The Heating Pad for Neck and Shoulder market on Amazon at a glance
Shoppers on Amazon United States searched for Heating Pad for Neck and Shoulder 3.6M times last year and spent an estimated $7.4M. The top 5 brands take 58% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -31.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.4M a year.
- Searches, last 12 months
- 3.6M
- Growth, 90 days vs prior 90
- -31.9%
- Conversion, latest week
- 6.3%
- Market size, estimated
- $7.4Ma year
- Peak month
- December3.9× the quietest month
- Top search term
- heating pad for neck and shoulders and back566K searches a year
02 · Price
A sale here is worth $32.96.
Listings sell for $32.96 on average, from $10.26 to $60.13. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At $32.96 that is $198K to $264K a year per listing.
- Average price
- $32.96inside the $15 to $100 sweet spot
- Price range
- $10.26–$60.13
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $198K–$264K
- Returns
- 3.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #122 within Hot & Cold Therapies. It carries 7,379 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 6.0%
- Average rank
- #122in Hot & Cold Therapies
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 7,379per listing
- Listings tracked
- 35
04 · Newcomers
11 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Heating Pad for Neck and Shoulder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
28 rising
Sellers
67
Top-5 brand share
58%
Top 20: 93%
Top-5 click share
49%
Top 20: 85%
Open market
37%
- Brand 117%
- Brand 212%
- Brand 311%
- Brand 411%
- Brand 57%
- Brand 66%
Demand
Heating Pad for Neck and Shoulder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.9×
Search terms
Top Heating Pad for Neck and Shoulder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- heating pad for neck and shoulders and back566K/yr
- neck heating pad726K/yr
- shoulder heating pad685K/yr
- heating pad for neck259K/yr
- neck and shoulder heating pad250K/yr
- heating pad for neck and shoulders277K/yr
- heated neck wrap169K/yr
- neck wrap72K/yr
- heated neck pillow79K/yr
- heating pad for shoulder69K/yr
Reviews and returns
What reviews say buyers love and hate about Heating Pad for Neck and Shoulder
We read the reviews and the return reasons for every product selling here.
“Did not heat”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heating Pad for Neck and Shoulder questions
Answered from the same tracked data.