Heating Pad for Lower Back Pain Relief
FailDemand is soft, at -26.0% this quarter, so Heating Pad for Lower Back Pain Relief is a Fail.
- Flapen Score
- 45 / 100Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 4945
- Market size
- $114K/yr47K searches / yr
- 90-day growth
- -26.0%search demand this quarter
- Competition
- 52%top-5 click share · 21 brands · 61 sellers
Flapen Score
Heating Pad for Lower Back Pain Relief against its category
The dotted line is the Health & Household average. Past it, Heating Pad for Lower Back Pain Relief is stronger. Inside it, weaker.
Market
The Heating Pad for Lower Back Pain Relief market on Amazon at a glance
Shoppers on Amazon United States searched for Heating Pad for Lower Back Pain Relief 47K times last year and spent an estimated $114K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.
- Searches, last 12 months
- 47K
- Growth, 90 days vs prior 90
- -26.0%
- Conversion, latest week
- 6.3%
- Market size, estimated
- $114Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- heating pad for lower back pain relief20K searches a year
02 · Price
A sale here is worth $38.79.
Listings sell for $38.79 on average, from $16.18 to $243.16. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $38.79 that is $4K to $10K a year per listing.
- Average price
- $38.79inside the $15 to $100 sweet spot
- Price range
- $16.18–$243.16
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$10K
- Returns
- 3.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #117 within Hot & Cold Therapies. It carries 8,972 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #117in Hot & Cold Therapies
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 8,972per listing
- Listings tracked
- 29
04 · Newcomers
11 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Heating Pad for Lower Back Pain Relief products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 rising
Sellers
61
Top-5 brand share
66%
Top 20: 99%
Top-5 click share
52%
Top 20: 92%
Open market
27%
- Brand 130%
- Brand 210%
- Brand 39%
- Brand 48%
- Brand 58%
- Brand 67%
Demand
Heating Pad for Lower Back Pain Relief search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Heating Pad for Lower Back Pain Relief search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- heating pad for lower back pain relief20K/yr
- heating pad lower back14K/yr
- low back heating pad7K/yr
- lower back heating pad for back pain6K/yr
Reviews and returns
What reviews say buyers love and hate about Heating Pad for Lower Back Pain Relief
We read the reviews and the return reasons for every product selling here.
“Barely warm”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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FAQ
Common Heating Pad for Lower Back Pain Relief questions
Answered from the same tracked data.