Heating Pad for Head

Shoppers searched for this 247K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -39.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $432K a year.

Searches, last 12 months

247K

Growth, 90 days vs prior 90

-39.7%

Conversion, latest week

5.7%

Market size, estimated

$432Ka year

Peak month

December2.7× the quietest month

Top search term

sinus mask45K searches a year

Listings sell for $30.55 on average, from $19.63 to $36.37. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $30.55 that is $15K to $23K a year per listing.

Average price

$30.55inside the $15 to $100 sweet spot

Price range

$19.63–$36.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

$15K–$23K

Returns

3.8%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #384 within Hot & Cold Therapies. It carries 358 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

6.3%

Average rank

#384in Hot & Cold Therapies

Average rating

4.21 starsAmazon United States average 4.42 stars

Average reviews

358per listing

Listings tracked

11

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

48 months