Heating Pad for Bed
FailDemand is soft, at -59.2% this quarter, so Heating Pad for Bed is a Fail.
- Flapen Score
- 43 / 100Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 4943
- Market size
- $320K/yr119K searches / yr
- 90-day growth
- -59.2%search demand this quarter
- Competition
- 47%top-5 click share · 20 brands · 35 sellers
Flapen Score
Heating Pad for Bed against its category
The dotted line is the Health & Household average. Past it, Heating Pad for Bed is stronger. Inside it, weaker.
Market
The Heating Pad for Bed market on Amazon at a glance
Shoppers on Amazon United States searched for Heating Pad for Bed 119K times last year and spent an estimated $320K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -59.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $320K a year.
- Searches, last 12 months
- 119K
- Growth, 90 days vs prior 90
- -59.2%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $320Ka year
- Peak month
- January18.6× the quietest month
- Top search term
- heating pad for bed43K searches a year
02 · Price
A sale here is worth $170.00.
Listings sell for $170.00 on average, from $16.64 to $1332.23. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $170.00 that is $0 to $17K a year per listing.
- Average price
- $170.00above the $15 to $100 sweet spot
- Price range
- $16.64–$1332.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$17K
- Returns
- 3.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #134 within Hot & Cold Therapies. It carries 6,414 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 87%
- Out of stock, average day
- 9.6%
- Average rank
- #134in Hot & Cold Therapies
- Average rating
- 4.30 starsAmazon United States average 4.42 stars
- Average reviews
- 6,414per listing
- Listings tracked
- 30
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Heating Pad for Bed products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
35
Top-5 brand share
55%
Top 20: 100%
Top-5 click share
47%
Top 20: 88%
Open market
40%
- Brand 124%
- Brand 211%
- Brand 37%
- Brand 47%
- Brand 57%
- Brand 65%
Demand
Heating Pad for Bed search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 18.6×
Search terms
Top Heating Pad for Bed search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- heating pad for bed43K/yr
- heating and cooling mattress pad15K/yr
- cooling and heating mattress pad6K/yr
- bed warmers8K/yr
- heating pad bed7K/yr
- heated and cooled mattress pad5K/yr
- heating pads for bed3K/yr
- heat pad for bed5K/yr
- smart heated mattress pad4K/yr
- wireless heated mattress pad5K/yr
Reviews and returns
What reviews say buyers love and hate about Heating Pad for Bed
We read the reviews and the return reasons for every product selling here.
“Barely warm”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heating Pad for Bed questions
Answered from the same tracked data.









