Heating Pad
MaybeShoppers spend an estimated $34.4M a year here. But demand is soft, at -26.4% this quarter, so Heating Pad is a Maybe.
- Flapen Score
- 56 / 100Top 21% of 14,768 Health & Household niches · +7 vs the category median of 4956
- Market size
- $34.4M/yr24.5M searches / yr
- 90-day growth
- -26.4%search demand this quarter
- Competition
- 60%top-5 click share · 14 brands · 50 sellers
Flapen Score
Heating Pad against its category
The dotted line is the Health & Household average. Past it, Heating Pad is stronger. Inside it, weaker.
Market
The Heating Pad market on Amazon at a glance
Shoppers on Amazon United States searched for Heating Pad 24.5M times last year and spent an estimated $34.4M. The top 5 brands take 75% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 5.3% of those searches ended in a purchase.
Shoppers searched for this 24.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34.4M a year.
- Searches, last 12 months
- 24.5M
- Growth, 90 days vs prior 90
- -26.4%
- Conversion, latest week
- 5.3%
- Market size, estimated
- $34.4Ma year
- Peak month
- December2.7× the quietest month
- Top search term
- heating pad14.6M searches a year
02 · Price
A sale here is worth $26.32.
Listings sell for $26.32 on average, from $15.44 to $40.08. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 80,000 to 100,000 of them. At $26.32 that is $2.1M to $2.6M a year per listing.
- Average price
- $26.32inside the $15 to $100 sweet spot
- Price range
- $15.44–$40.08
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 80,000–100,000
- Revenue per listing a year
- $2.1M–$2.6M
- Returns
- 3.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Hot & Cold Therapies. It carries 21,253 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #28in Hot & Cold Therapies
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 21,253per listing
- Listings tracked
- 23
04 · Newcomers
9 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Heating Pad products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
50
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
60%
Top 20: 96%
Open market
18%
- Brand 133%
- Brand 217%
- Brand 39%
- Brand 48%
- Brand 58%
- Brand 67%
Demand
Heating Pad search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Heating Pad search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- heating pad14.6M/yr
- heating pad for back2.7M/yr
- heating pad for period cramps2.1M/yr
- heating pads802K/yr
- heat pad517K/yr
- electric heating pad461K/yr
- heating pads large540K/yr
- heating pad for back pain relief338K/yr
- cordless heating pad354K/yr
- period heating pad297K/yr
Reviews and returns
What reviews say buyers love and hate about Heating Pad
We read the reviews and the return reasons for every product selling here.
“Not hot enough”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heating Pad questions
Answered from the same tracked data.