Heated Thermals for Men

Shoppers searched for this 405K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -75.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $385K a year.

Searches, last 12 months

405K

Growth, 90 days vs prior 90

-75.4%

Conversion, latest week

1.4%

Market size, estimated

$385Ka year

Peak month

December37.7× the quietest month

Top search term

heated underwear27K searches a year

Listings sell for $68.83 on average, from $13.84 to $126.09. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $68.83 that is $0 to $7K a year per listing.

Average price

$68.83inside the $15 to $100 sweet spot

Price range

$13.84–$126.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$7K

Returns

4.6%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #1,495 within Hot & Cold Therapies. It carries 1,413 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

11.0%

Average rank

#1,495in Hot & Cold Therapies

Average rating

3.98 starsAmazon United States average 4.42 stars

Average reviews

1,413per listing

Listings tracked

24

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

36 months