Heated Shoulder Wrap with Massage
MaybeThe top 5 brands take only 40% of clicks. But demand is soft, at -37.1% this quarter, so Heated Shoulder Wrap with Massage is a Maybe.
- Flapen Score
- 59 / 100Top 13% of 14,768 Health & Household niches · +10 vs the category median of 4959
- Market size
- $322K/yr156K searches / yr
- 90-day growth
- -37.1%search demand this quarter
- Competition
- 30%top-5 click share · 47 brands · 69 sellers
Flapen Score
Heated Shoulder Wrap with Massage against its category
The dotted line is the Health & Household average. Past it, Heated Shoulder Wrap with Massage is stronger. Inside it, weaker.
Market
The Heated Shoulder Wrap with Massage market on Amazon at a glance
Shoppers on Amazon United States searched for Heated Shoulder Wrap with Massage 156K times last year and spent an estimated $322K. The top 5 brands take 40% of clicks. Demand peaks in Apr–Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -37.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $322K a year.
- Searches, last 12 months
- 156K
- Growth, 90 days vs prior 90
- -37.1%
- Conversion, latest week
- 4.3%
- Market size, estimated
- $322Ka year
- Peak month
- December3.3× the quietest month
- Top search term
- shoulder heating pad cordless18K searches a year
02 · Price
A sale here is worth $48.20.
Listings sell for $48.20 on average, from $19.42 to $90.88. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $48.20 that is $0 to $5K a year per listing.
- Average price
- $48.20inside the $15 to $100 sweet spot
- Price range
- $19.42–$90.88
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 5.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.6% of listings are out of stock. The average listing ranks #357 within Hot & Cold Therapies. It carries 2,183 reviews at 4.13 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 17.6%
- Average rank
- #357in Hot & Cold Therapies
- Average rating
- 4.13 starsAmazon United States average 4.42 stars
- Average reviews
- 2,183per listing
- Listings tracked
- 69
04 · Newcomers
21 of last year's 31 launches cleared the first-year sales bar.
31 products launched here in the last 12 months. 21 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 31
- Successful launches
- 21Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Heated Shoulder Wrap with Massage products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Telepepe Cordless Shoulder Heating Pad Heated Shoulder Brace for Rotator Cuff Frozen 3 Heat Levels 3000mAh Rechargeable Battery Shoulder Wrap for Pain Relief Deep Tissue for Men Women (Black)
- Price
- $19.42
- Rating
- 3.9/5
- Reviews
- 254
- Age
- 1y ago
FAMILY HEALTH Cordless Portable Shoulder Heating Pad & Massager Heating Vibration Shoulder Wrap Shoulder Brace for Pain Relief Rotator Cuff Support for Men & Women Black
- Price
- $54.52
- Rating
- 4.0/5
- Reviews
- 632
- Age
- 1y ago
comfheat Cordless Shoulder Heating Pad with Vibration Massage for Frozen Shoulder Rotator Cuff Pain Relief 5000mAh Battery Powered Heated Shoulder Brace Wrap 1-3H Hot Compress for Men & Women
- Price
- $36.41
- Rating
- 4.0/5
- Reviews
- 360
- Age
- 1y ago
Cordless Shoulder Heating Pad with Massage FSA Eligible Items List Heated Shoulder Wrap Massager for Pain Rotator Cuff Heating Pad HSA Approved Products Only
- Price
- $56.74
- Rating
- 4.1/5
- Reviews
- 1,621
- Age
- 4y ago
Cordless Shoulder Heating Pad with Massage FSA Eligible Items List Heated Shoulder Wrap Massager for Pain Relief Deep Tissue Rotator Cuff Heating Pad HSA Approved Products Only
- Price
- $56.72
- Rating
- 4.2/5
- Reviews
- 469
- Age
- 1y ago
Trending
estimated 90-day click momentum
WNH Cordless Shoulder Heating Pad with Massage Magnetic Detachable Remote Control 5 Heat & 5 Vibration Modes 3 Auto Shut-Off Timer Adjustable Heated Shoulder Wrap for Men Women (Black)
- Price
- $90.88
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 5mo ago
Cordless Shoulder Heating Pad Shoulder Massager for Pain Relief Deep Tissue Heated Shoulder Wrap with Heat and Massage for Men Women Rotator Cuff Pain Heating Pad Grey
- Price
- $58.00
- Rating
- 4.0/5
- Reviews
- 379
- Age
- 5mo ago
Shoulder Heating Pads 333 at Home Office
- Price
- $60.13
- Rating
- 3.4/5
- Reviews
- 17
- Age
- 1y ago
GVMSOR Cordless Shoulder Heating Pad with Massage for Rotator Cuff Pain 5000mAh Battery Powered Heated Shoulder Brace Shoulder Warmer for Pain Relief
- Price
- $56.07
- Rating
- 4.0/5
- Reviews
- 48
- Age
- 1y ago
Portable Cordless Heating Pad for Neck Shoulders & Back - Rechargeable Battery Operated Heating Pad with 3 Heat Settings Ideal Gift for Mom and Dad Weighted Neck and Back Warmer (Midnight Blue)
- Price
- $58.36
- Rating
- 4.4/5
- Reviews
- 176
- Age
- 8mo ago
Newest
by launch dateCordless Shoulder Heating Pad Shoulder Massager for Pain Relief Deep Tissue Heated Shoulder Wrap with Heat and Massage for Men Women Rotator Cuff Pain Heating Pad Grey
- Price
- $58.00
- Rating
- 4.0/5
- Reviews
- 379
- Age
- 5mo ago
WNH Cordless Shoulder Heating Pad with Massage Magnetic Detachable Remote Control 5 Heat & 5 Vibration Modes 3 Auto Shut-Off Timer Adjustable Heated Shoulder Wrap for Men Women (Black)
- Price
- $90.88
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 5mo ago
Cordless Shoulder Heating Pad Shoulder Massager for Pain Relief Deep Tissue Heated Shoulder Wrap with Massage Heated Shoulder Brace for Rotator Cuff(Gray)
- Price
- $57.95
- Rating
- 4.0/5
- Reviews
- 379
- Age
- 6mo ago
Portable Cordless Heating Pad for Neck Shoulders & Back - Rechargeable Battery Operated Heating Pad with 3 Heat Settings Ideal Gift for Mom and Dad Weighted Neck and Back Warmer (Midnight Blue)
- Price
- $58.36
- Rating
- 4.4/5
- Reviews
- 176
- Age
- 8mo ago
Graphene-Infused Heating Pad with 3X Deeper Back Relief 30% Heavier Weighted Heating Pad for Neck and Shoulders and Back 25x35 Large Electric Heated Pads Surprise for Mom Women Christmas Birthday
- Price
- $43.88
- Rating
- 4.3/5
- Reviews
- 486
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.
Brands
47 falling
Sellers
69
Est. top-5 brand share
40%
Top 20: 84%
Est. top-5 click share
30%
Top 20: 66%
Open market
54%
- WoloyHeatie10%
- AFDEAL9%
- Telepepe8%
- ERHIVORA7%
- comfheat7%
- FAMILY HEALTH7%
Demand
Heated Shoulder Wrap with Massage search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Dec · busiest ÷ quietest = 3.3×
Search terms
Top Heated Shoulder Wrap with Massage search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- shoulder heating pad cordless18K/yr
- shoulder heating pads for rotator cuff pain15K/yr
- heated shoulder wrap with massage22K/yr
- cordless shoulder heating pad18K/yr
- heated shoulder brace14K/yr
- shoulder and back heating pad19K/yr
- rotator cuff heating pad9K/yr
- cordless heating pad for shoulders7K/yr
- shoulder heat and massage6K/yr
- shoulder heating pad massage5K/yr
Reviews and returns
What reviews say buyers love and hate about Heated Shoulder Wrap with Massage
We read the reviews and the return reasons for every product selling here.
“DID NOT LAST”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heated Shoulder Wrap with Massage questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data