Heated Pillow

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -41.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months

115K

Growth, 90 days vs prior 90

-41.6%

Conversion, latest week

1.4%

Market size, estimated

$69Ka year

Peak month

December7.2× the quietest month

Top search term

heated pillow64K searches a year

Listings sell for $42.20 on average, from $10.06 to $106.25. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $42.20 that is $0 to $4K a year per listing.

Average price

$42.20inside the $15 to $100 sweet spot

Price range

$10.06–$106.25

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

3.6%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #1,130 within Hot & Cold Therapies. It carries 5,490 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

18.1%

Average rank

#1,130in Hot & Cold Therapies

Average rating

4.03 starsAmazon United States average 4.42 stars

Average reviews

5,490per listing

Listings tracked

29

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

1Amazon's first-year sales bar

Average brand age

31 months