Heated Neck Stretcher
FailShoppers spend an estimated $30K a year here, so Heated Neck Stretcher is a Fail.
- Flapen Score
- 42 / 100Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 4942
- Market size
- $30K/yr18K searches / yr
- 90-day growth
- -11.7%search demand this quarter
- Competition
- 54%top-5 click share · 19 brands · 28 sellers
Flapen Score
Heated Neck Stretcher against its category
The dotted line is the Health & Household average. Past it, Heated Neck Stretcher is stronger. Inside it, weaker.
Market
The Heated Neck Stretcher market on Amazon at a glance
Shoppers on Amazon United States searched for Heated Neck Stretcher 18K times last year and spent an estimated $30K. The top 5 brands take 67% of clicks. Demand peaks in Feb–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.
- Searches, last 12 months
- 18K
- Growth, 90 days vs prior 90
- -11.7%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $30Ka year
- Peak month
- December5.8× the quietest month
- Top search term
- heated neck stretcher15K searches a year
02 · Price
A sale here is worth $58.06.
Listings sell for $58.06 on average, from $18.84 to $137.56. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $58.06 that is $0 to $6K a year per listing.
- Average price
- $58.06inside the $15 to $100 sweet spot
- Price range
- $18.84–$137.56
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 6.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 46.2% of listings are out of stock. The average listing ranks #5,820 within Occupational & Physical Therapy Aids. It carries 3,582 reviews at 4.13 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 46.2%
- Average rank
- #5,820in Occupational & Physical Therapy Aids
- Average rating
- 4.13 starsAmazon United States average 4.42 stars
- Average reviews
- 3,582per listing
- Listings tracked
- 28
04 · Newcomers
15 of last year's 24 launches cleared the first-year sales bar.
24 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 24
- Successful launches
- 15Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Heated Neck Stretcher products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
28
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
54%
Top 20: 90%
Open market
29%
- Brand 133%
- Brand 211%
- Brand 310%
- Brand 49%
- Brand 54%
- Brand 64%
Demand
Heated Neck Stretcher search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Dec · busiest ÷ quietest = 5.8×
Reviews and returns
What reviews say buyers love and hate about Heated Neck Stretcher
We read the reviews and the return reasons for every product selling here.
“pain in my neck”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heated Neck Stretcher questions
Answered from the same tracked data.