Heated Neck Pillow
MaybeThe top 5 brands take only 38% of clicks. But demand is soft, at -26.0% this quarter, so Heated Neck Pillow is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 14,768 Health & Household niches · +6 vs the category median of 4955
- Market size
- $153K/yr100K searches / yr
- 90-day growth
- -26.0%search demand this quarter
- Competition
- 33%top-5 click share · 38 brands · 71 sellers
Flapen Score
Heated Neck Pillow against its category
The dotted line is the Health & Household average. Past it, Heated Neck Pillow is stronger. Inside it, weaker.
Market
The Heated Neck Pillow market on Amazon at a glance
Shoppers on Amazon United States searched for Heated Neck Pillow 100K times last year and spent an estimated $153K. The top 5 brands take 38% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $153K a year.
- Searches, last 12 months
- 100K
- Growth, 90 days vs prior 90
- -26.0%
- Conversion, latest week
- 3.5%
- Market size, estimated
- $153Ka year
- Peak month
- December3.5× the quietest month
- Top search term
- heated neck pillow79K searches a year
02 · Price
A sale here is worth $43.16.
Listings sell for $43.16 on average, from $10.26 to $137.20. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $43.16 that is $0 to $4K a year per listing.
- Average price
- $43.16inside the $15 to $100 sweet spot
- Price range
- $10.26–$137.20
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 4.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #1,756 within Hot & Cold Therapies. It carries 2,441 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 100%
- Out of stock, average day
- 13.4%
- Average rank
- #1,756in Hot & Cold Therapies
- Average rating
- 4.19 starsAmazon United States average 4.42 stars
- Average reviews
- 2,441per listing
- Listings tracked
- 48
04 · Newcomers
19 of last year's 27 launches cleared the first-year sales bar.
27 products launched here in the last 12 months. 19 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 27
- Successful launches
- 19Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Heated Neck Pillow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
38 rising
Sellers
71
Top-5 brand share
38%
Top 20: 85%
Top-5 click share
33%
Top 20: 75%
Open market
57%
- Brand 19%
- Brand 29%
- Brand 38%
- Brand 47%
- Brand 55%
- Brand 65%
Demand
Heated Neck Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Heated Neck Pillow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- heated neck pillow79K/yr
- heated neck pillows for pain relief8K/yr
- neck pillow heated6K/yr
- neck pillow with heat7K/yr
Reviews and returns
What reviews say buyers love and hate about Heated Neck Pillow
We read the reviews and the return reasons for every product selling here.
“Does not heat well”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Leefar Glp-1 Drink Mix
$3.2M/yr+4.9%
Liposomal Glutathione
$4.6M/yr+42.3%
Nutrapure Glp1 Cutting Mix
$149K/yr+940.2%
Headstone Cleaner for Graves
$388K/yr+241.4%
Belano Pumpkin Seed Oil
$713K/yr+238.3%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heated Neck Pillow questions
Answered from the same tracked data.