Heated Floor Mat
FailDemand is soft, at -78.7% this quarter, so Heated Floor Mat is a Fail.
- Flapen Score
- 48 / 100Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 4948
- Market size
- $293K/yr304K searches / yr
- 90-day growth
- -78.7%search demand this quarter
- Competition
- 34%top-5 click share · 37 brands · 60 sellers
Flapen Score
Heated Floor Mat against its category
The dotted line is the Health & Household average. Past it, Heated Floor Mat is stronger. Inside it, weaker.
Market
The Heated Floor Mat market on Amazon at a glance
Shoppers on Amazon United States searched for Heated Floor Mat 304K times last year and spent an estimated $293K. The top 5 brands take 43% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 304K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -78.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $293K a year.
- Searches, last 12 months
- 304K
- Growth, 90 days vs prior 90
- -78.7%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $293Ka year
- Peak month
- December17.7× the quietest month
- Top search term
- heated floor mat103K searches a year
02 · Price
A sale here is worth $145.90.
Listings sell for $145.90 on average, from $18.18 to $379.29. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $145.90 that is $0 to $15K a year per listing.
- Average price
- $145.90above the $15 to $100 sweet spot
- Price range
- $18.18–$379.29
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$15K
- Returns
- 5.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #1,885 within Hot & Cold Therapies. It carries 430 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 72%
- Out of stock, average day
- 10.8%
- Average rank
- #1,885in Hot & Cold Therapies
- Average rating
- 4.21 starsAmazon United States average 4.42 stars
- Average reviews
- 430per listing
- Listings tracked
- 61
04 · Newcomers
1 of last year's 21 launches cleared the first-year sales bar.
21 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 21
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Heated Floor Mat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
WhisperHeat Heated Floor Mat Electric Tap-to-Activate Foot & Floor Warmer- Silent Energy-Efficient Underfoot Heating Mat
- Price
- $46.38
- Rating
- 4.5/5
- Reviews
- 116
- Age
- 9mo ago

Heated Floor Mat for Foot Warmer - 110V Adjustable Temperature Under Desk Electric Heater with Timer for Office Bathroom Home Heating Pad for Cold Feet
- Price
- $25.40
- Rating
- 4.4/5
- Reviews
- 88
- Age
- 10mo ago

Hodeamy Heated Floor Mat Under Desk for Foot Warmer - Wider 110V Adjustable Temperature Electric Space Heaters Heating Pad - Carbon Crystal & Energy Saving Feet Warmers for Office Home (Black Gray)
- Price
- $33.14
- Rating
- 4.3/5
- Reviews
- 594
- Age
- 4y ago

GarveeHome Wired Heated Floor Mat 4x6 ft Electric Heated Rug Gaming Rug with 3 Heat Levels & Auto Off Soft Plush Heating Carpet Foot Warmer for Living Room Bedroom Office Playroom Game Room Grey
- Price
- $80.48
- Rating
- 3.6/5
- Reviews
- 50
- Age
- 7mo ago

NujorWarm Graphene Electric Heating Carpet Soft Plush Heated Area Rug Heater Floor Mat with Timer Fast Warm Up for Home Office Study Playroom 120V 1000W 4.6x6.6Ft WS
- Price
- $288.33
- Rating
- 4.5/5
- Reviews
- 71
- Age
- 2y ago
Trending
estimated 90-day click momentum
19.7x21.7in Heated Floor Mat - Foot Warmer Under Desk 110V Electric Heating Pad with 3 Timers & 10 Adjustable Temperatures for Winter Home Office (Brown)
- Price
- $24.44
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 8mo ago

AHSDBG Large Heated Floor Mat Portable Infrared Heating Carpet Heated Area Rugs Radiant Floor Heater Heated Yoga Mat Heated Foot Warmers Under Desk (79x39in/200x100cm)
- Price
- $191.47
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 1y ago

39 * 63 Electric Heated Floor Mat Indoor Graphene Floor Heating Mat Foot Warmer with Timer Fast Heating Heated Rug Suitable for RV Living Room Bedroom 110V
- Price
- $127.73
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 7mo ago

VEVOR Floor Heating Mat 30 Sq.ft Electric Radiant in-Floor Heated Warm System with Digital Floor Sensing Thermostat Includes Installation Monitor Adhesive Back for Easy Installation on The Floor
- Price
- $103.01
- Rating
- 4.1/5
- Reviews
- 97
- Age
- 3y ago

Heated Floor Mat for Foot Warmer - 110V Adjustable Temperature Under Desk Electric Heater with Timer for Office Bathroom Home Heating Pad for Cold Feet
- Price
- $25.40
- Rating
- 4.4/5
- Reviews
- 88
- Age
- 10mo ago
Newest
by launch date
GarveeHome Wired Heated Floor Mat 4x6 ft Electric Heated Rug Gaming Rug with 3 Heat Levels & Auto Off Soft Plush Heating Carpet Foot Warmer for Living Room Bedroom Office Playroom Game Room Grey
- Price
- $80.48
- Rating
- 3.6/5
- Reviews
- 50
- Age
- 7mo ago

GarveeHome Wired Heated Floor Mat 4x6 ft Electric Heated Rug Gaming Rug with 3 Heat Levels & Auto Off Soft Plush Heating Carpet Foot Warmer for Living Room Bedroom Office Playroom Game Room White
- Price
- $74.75
- Rating
- 3.6/5
- Reviews
- 50
- Age
- 7mo ago

39 * 63 Electric Heated Floor Mat Indoor Graphene Floor Heating Mat Foot Warmer with Timer Fast Heating Heated Rug Suitable for RV Living Room Bedroom 110V
- Price
- $127.73
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 7mo ago

19.7x21.7in Heated Floor Mat - Foot Warmer Under Desk 110V Electric Heating Pad with 3 Timers & 10 Adjustable Temperatures for Winter Home Office (Brown)
- Price
- $24.44
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 8mo ago

GarveeHome Wireless Heated Floor Mat 8x10 ft Heated Rug Gaming Rug with 6 Heat Levels & 10H Auto Off Soft Plush Heating Carpet Foot Warmer for Living Room Bedroom Office Playroom Grey
- Price
- $145.12
- Rating
- 1.7/5
- Reviews
- 5
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.
Brands
37 rising
Sellers
60
Est. top-5 brand share
43%
Top 20: 85%
Est. top-5 click share
34%
Top 20: 69%
Open market
51%
- GarveeHome13%
- WHISPERHEAT9%
- DenGraph7%
- Hodeamy7%
- NujorWarm7%
- LuxHeat6%
Demand
Heated Floor Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 17.7×
Search terms
Top Heated Floor Mat search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- heated floor mat103K/yr
- heated rug56K/yr
- heated carpet23K/yr
- floor heating mat14K/yr
- floor heat mat10K/yr
- heated floor mat under desk15K/yr
- heated rugs for cold floors19K/yr
- heating floor mat5K/yr
- heated floor mats6K/yr
- heated floor rug7K/yr
Reviews and returns
What reviews say buyers love and hate about Heated Floor Mat
We read the reviews and the return reasons for every product selling here.
“Takes a long time to heat up 5-10 minutes”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heated Floor Mat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









