Heated Floor Mat
FailDemand is soft, at -78.7% this quarter, so Heated Floor Mat is a Fail.
- Flapen Score
- 48 / 100Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 4948
- Market size
- $293K/yr304K searches / yr
- 90-day growth
- -78.7%search demand this quarter
- Competition
- 34%top-5 click share · 37 brands · 60 sellers
Flapen Score
Heated Floor Mat against its category
The dotted line is the Health & Household average. Past it, Heated Floor Mat is stronger. Inside it, weaker.
Market
The Heated Floor Mat market on Amazon at a glance
Shoppers on Amazon United States searched for Heated Floor Mat 304K times last year and spent an estimated $293K. The top 5 brands take 43% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 304K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -78.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $293K a year.
- Searches, last 12 months
- 304K
- Growth, 90 days vs prior 90
- -78.7%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $293Ka year
- Peak month
- December17.7× the quietest month
- Top search term
- heated floor mat103K searches a year
02 · Price
A sale here is worth $145.90.
Listings sell for $145.90 on average, from $18.18 to $379.29. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $145.90 that is $0 to $15K a year per listing.
- Average price
- $145.90above the $15 to $100 sweet spot
- Price range
- $18.18–$379.29
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$15K
- Returns
- 5.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #1,885 within Hot & Cold Therapies. It carries 430 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 72%
- Out of stock, average day
- 10.8%
- Average rank
- #1,885in Hot & Cold Therapies
- Average rating
- 4.21 starsAmazon United States average 4.42 stars
- Average reviews
- 430per listing
- Listings tracked
- 61
04 · Newcomers
1 of last year's 21 launches cleared the first-year sales bar.
21 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 21
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Heated Floor Mat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
37 rising
Sellers
60
Top-5 brand share
43%
Top 20: 85%
Top-5 click share
34%
Top 20: 69%
Open market
51%
- Brand 113%
- Brand 29%
- Brand 37%
- Brand 47%
- Brand 57%
- Brand 66%
Demand
Heated Floor Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 17.7×
Search terms
Top Heated Floor Mat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- heated floor mat103K/yr
- heated rug56K/yr
- heated carpet23K/yr
- floor heating mat14K/yr
- floor heat mat10K/yr
- heated floor mat under desk15K/yr
- heated rugs for cold floors19K/yr
- heating floor mat5K/yr
- heated floor mats6K/yr
- heated floor rug7K/yr
Reviews and returns
What reviews say buyers love and hate about Heated Floor Mat
We read the reviews and the return reasons for every product selling here.
“Takes a long time to heat up 5-10 minutes”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heated Floor Mat questions
Answered from the same tracked data.









