Heated Back Wrap
FailDemand is soft, at -29.6% this quarter, so Heated Back Wrap is a Fail.
- Flapen Score
- 44 / 100Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 4944
- Market size
- $77K/yr26K searches / yr
- 90-day growth
- -29.6%search demand this quarter
- Competition
- 50%top-5 click share · 17 brands · 39 sellers
Flapen Score
Heated Back Wrap against its category
The dotted line is the Health & Household average. Past it, Heated Back Wrap is stronger. Inside it, weaker.
Market
The Heated Back Wrap market on Amazon at a glance
Shoppers on Amazon United States searched for Heated Back Wrap 26K times last year and spent an estimated $77K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 6.0% of those searches ended in a purchase.
Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.
- Searches, last 12 months
- 26K
- Growth, 90 days vs prior 90
- -29.6%
- Conversion, latest week
- 6.0%
- Market size, estimated
- $77Ka year
- Peak month
- December29.8× the quietest month
- Top search term
- heated back wrap21K searches a year
02 · Price
A sale here is worth $49.62.
Listings sell for $49.62 on average, from $17.94 to $243.16. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $49.62 that is $0 to $5K a year per listing.
- Average price
- $49.62inside the $15 to $100 sweet spot
- Price range
- $17.94–$243.16
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 3.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #134 within Hot & Cold Therapies. It carries 5,401 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #134in Hot & Cold Therapies
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 5,401per listing
- Listings tracked
- 27
04 · Newcomers
9 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Heated Back Wrap products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
39
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
50%
Top 20: 93%
Open market
23%
- Brand 136%
- Brand 213%
- Brand 39%
- Brand 48%
- Brand 56%
- Brand 66%
Demand
Heated Back Wrap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 29.8×
Reviews and returns
What reviews say buyers love and hate about Heated Back Wrap
We read the reviews and the return reasons for every product selling here.
“Broke within a week”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heated Back Wrap questions
Answered from the same tracked data.