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Heated

Fail

Demand is soft, at -64.1% this quarter, so Heated is a Fail.

Flapen Score
23
23 / 100
Ranks 14,696 of 14,768 Health & Household niches · −26 vs the category median of 49
Market size
$9K/yr555K searches / yr
90-day growth
-64.1%search demand this quarter
Competition
85%top-5 click share · 9 brands · 20 sellers

Flapen Score

Heated against its category

The dotted line is the Health & Household average. Past it, Heated is stronger. Inside it, weaker.

23Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heated market on Amazon at a glance

Shoppers on Amazon United States searched for Heated 555K times last year and spent an estimated $9K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 23 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 555K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -64.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
555K
Growth, 90 days vs prior 90
-64.1%
Conversion, latest week
0.0%
Market size, estimated
$9Ka year
Peak month
December46.7× the quietest month
Top search term
heated536K searches a year

02 · Price

A sale here is worth $54.21.

Listings sell for $54.21 on average, from $16.12 to $124.90. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $54.21 that is $0 to $5K a year per listing.

Average price
$54.21inside the $15 to $100 sweet spot
Price range
$16.12–$124.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #8,153 within Hot & Cold Therapies. It carries 9,285 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.8%
Average rank
#8,153in Hot & Cold Therapies
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
9,285per listing
Listings tracked
10

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Heated products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

20

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

8%

  • Brand 138%
  • Brand 235%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (3 brands, 8%)

Demand

Heated search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 46.7×

Search terms

Top Heated search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heated536K/yr
  • heated stuff9K/yr
  • heated gifts10K/yr

Reviews and returns

What reviews say buyers love and hate about Heated

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Heating”
22%of negative reviews mention “Heating”
4.3%of orders come back
“Not hot enough”
A buyer, on “Heating”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Heated questions

Answered from the same tracked data.