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Heart Vitamins

Maybe

An estimated 0.0% of orders come back. But shoppers spend an estimated $69K a year here, so Heart Vitamins is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 14,768 Health & Household niches · +6 vs the category median of 49
Market size
$69K/yr91K searches / yr
90-day growth
+16.6%search demand this quarter
Competition
42%top-5 click share · 30 brands · 404 sellers

Flapen Score

Heart Vitamins against its category

The dotted line is the Health & Household average. Past it, Heart Vitamins is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heart Vitamins market on Amazon at a glance

Shoppers on Amazon United States searched for Heart Vitamins 91K times last year and spent an estimated $69K. The top 5 brands take 59% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
+16.6%
Conversion, latest week
2.7%
Market size, estimated
$69Ka year
Top search term
heart vitamins13K searches a year

02 · Price

A sale here is worth $27.56.

Listings sell for $27.56 on average, from $8.51 to $63.13. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $27.56 that is $0 to $3K a year per listing.

Average price
$27.56inside the $15 to $100 sweet spot
Price range
$8.51–$63.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #686 within Antioxidants. It carries 8,726 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#686in Antioxidants
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
8,726per listing
Listings tracked
41

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
81 months

Products

Top Heart Vitamins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

30 rising

Sellers

404

Top-5 brand share

59%

Top 20: 91%

Top-5 click share

42%

Top 20: 81%

Open market

36%

  • Brand 120%
  • Brand 212%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 65%

Search terms

Top Heart Vitamins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heart vitamins13K/yr
  • healthy heart supplements7K/yr
  • heart health vitamins7K/yr
  • vitamins for heart health6K/yr
  • cardiovascular health6K/yr
  • heart health supplement6K/yr
  • heart health vitamin4K/yr
  • vitamins heart health4K/yr
  • supplements for the heart4K/yr
  • vitamin heart health4K/yr

Reviews and returns

What reviews say buyers love and hate about Heart Vitamins

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Taste awful”
A buyer, on “Taste-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Heart Vitamins questions

Answered from the same tracked data.