Skip to content

Heart Straws

Fail

Demand is soft, at -72.1% this quarter, so Heart Straws is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$223K/yr323K searches / yr
90-day growth
-72.1%search demand this quarter
Competition
46%top-5 click share · 19 brands · 23 sellers

Flapen Score

Heart Straws against its category

The dotted line is the Health & Household average. Past it, Heart Straws is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heart Straws market on Amazon at a glance

Shoppers on Amazon United States searched for Heart Straws 323K times last year and spent an estimated $223K. The top 5 brands take 57% of clicks. Demand peaks in Jan–Feb. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 323K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -72.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $223K a year.

Searches, last 12 months
323K
Growth, 90 days vs prior 90
-72.1%
Conversion, latest week
6.7%
Market size, estimated
$223Ka year
Peak month
February15.6× the quietest month
Top search term
heart straws120K searches a year

02 · Price

A sale here is worth $10.35.

Listings sell for $10.35 on average, from $6.90 to $19.62. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $10.35 that is $5K to $8K a year per listing.

Average price
$10.35under the $15 to $100 sweet spot
Price range
$6.90–$19.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$5K–$8K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #443 within Disposable Drinkware. It carries 954 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
10.1%
Average rank
#443in Disposable Drinkware
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
954per listing
Listings tracked
23

04 · Newcomers

3 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
3Amazon's first-year sales bar
Average brand age
32 months

Products

Top Heart Straws products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

23

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

46%

Top 20: 96%

Open market

38%

  • Brand 119%
  • Brand 215%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Heart Straws search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 15.6×

Search terms

Top Heart Straws search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heart straws120K/yr
  • heart shaped straws37K/yr
  • pink heart straws22K/yr
  • heart straws individually wrapped7K/yr
  • shaped straws9K/yr
  • heart straw15K/yr
  • plastic heart straws9K/yr
  • heart shaped straws disposable4K/yr
  • heart shape straws6K/yr
  • heart straws disposable10K/yr

Reviews and returns

What reviews say buyers love and hate about Heart Straws

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Strength”
15%of negative reviews mention “Thickness”
1.2%of orders come back
“Not very thick”
A buyer, on “Thickness”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Heart Straws questions

Answered from the same tracked data.