Is heart straws profitable to sell on Amazon United States?

The niche generates $223K/yr across 23 tracked products. 3 of 14 products launched in the last 360 days are still selling. 90-day search growth is -72.1%. Flapen's verdict: Skip it (49/100).

How competitive is the heart straws niche?

19 brands and 23 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in heart straws?

Top complaints mined from reviews: Thickness, Size-Overall, Color. The return rate is 1.2%.

When does demand for heart straws peak?

Demand peaks in Jan–Feb; the busiest month runs 15.6× the quietest.

What does it cost to enter the heart straws niche?

Listings span $6.90–$19.62; the average listing price is $10.35 (sweet spot $15–$100). The average incumbent carries 954 reviews — the moat a new listing must climb.

heart straws

Skip it

Soft demand (-72.1% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Brand share

Great57%

top-5 brand share — no brand owns this niche

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Review moat

Good953.57

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$223K

$223K/yr · 323K searches

Avg price

Okay$10.35

avg listing price — sweet spot $15–$100

Price range

Okay$6.90–$19.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Growth

Bad-72.1%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, heart straws is a $223K/yr Amazon United States market (323K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 49/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

heart straws market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: $207K–$259K; units × avg price
Conversion rate: 6.7%
Avg BSR: #443
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 10.1%
Avg brand age: 32 months
Avg seller age: 198 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

46%

Top 20: 96%

Open market

38%

MAQIHAN19%
The best MOON15%
TCNHES9%
LEDUO7%
ECVLRTK6%
Zopeal6%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -72.1% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 15.6×

Open Trend

Top heart straws search terms

heart straws120K/yr -67.7%7.1% conv.
heart shaped straws37K/yr -52.3%4.5% conv.
pink heart straws22K/yr -28.5%9.7% conv.
heart straws individually wrapped7K/yr +32.9%6.9% conv.
shaped straws9K/yr +0.2%1.2% conv.
heart straw15K/yr -66.3%4.1% conv.
plastic heart straws9K/yr -44.7%6.0% conv.
heart shaped straws disposable4K/yr -27.0%6.6% conv.
heart shape straws6K/yr -56.3%3.7% conv.
heart straws disposable10K/yr -85.8%6.9% conv.

All search terms

Top heart straws products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

100PCS Valentines Day Heart Straws - Heart Shaped Pink Straws Plastic Disposable Drinking Straws Cute for Valentines Day Wedding Party Birthdayparty Decorations (Pink)

MAQIHAN$7.544.8★188 rev

120pcs Heart Shaped Pink Straws Disposable Drinking Cute Straw Individually Wrapped Pink Plastic Straw for Galentines Day Cocktail Birthday Party Bridal Shower Wedding Decorations

TCNHES$10.024.9★36 rev

The best MOON 100pcs Heart Shaped Pink Straws Disposable Drinking Cute Straw Individually Wrapped Pink Plastic Straw Galentines Day Cocktail Birthday Party Bridal Shower Wedding Decorations

The best MOON$12.834.8★3,673 rev

100pcs Heart Shaped Straws Pink Individually Wrapped Cute Straws Disposable Drinking Straws Cocktails & Events Bridal Shower Wedding Party Birthday party Decorations

ECVLRTK$9.954.9★42 rev

100 Pcs Heart Shaped Pink Straws Reusable Plastic Straws Individually Wrapped Pink Plastic Straw for Galentines Day Cocktail Birthday Party Bridal Shower Wedding Decorations

Gaiett$10.204.8★33 rev

Newest

by launch date

100 Pcs Heart Shaped Pink Straws Individually Wrapped Disposable Plastic Drinking Straws Cute Heart Straws for Valentines Day Galentines Day Bachelorette Bridal Shower Wedding Cocktail Party

Kyllog$9.3032 rev

2mo ago

100 PCS Heart Shaped Straws Individually Wrapped Pink Plastic Drinking Straws 23 cm Disposable Cute Straws for Valentines Day Wedding Bachelorette Birthday Party Decorations

Rovexin$9.942 rev

3mo ago

Reusable-Heart-Shaped-Straws-for-Graduation-Bachelorette-Valentines-Wedding-Galentines-Party-Favors-Decorations Dishwasher Safe Black Drinking Straw for Bridal Shower Halloween Party Supplies50PC

LEDUO$12.9133 rev

4mo ago

KTOJOY 120 PCS Heart Shaped Pink Straws Disposable Drinking Cute Straws Valentine Plastic Straws for Wedding Ceremony and Birthday Party

KTOJOY$7.410 rev

4mo ago

120pcs Heart Shaped Pink Straws Disposable Drinking Cute Straw Individually Wrapped Pink Plastic Straw for Galentines Day Cocktail Birthday Party Bridal Shower Wedding Decorations

TCNHES$10.0236 rev

5mo ago

What buyers say about heart straws

What buyers praise and complain about, mined from review topics.

What buyers love

Strength16%

“They are not flimsy”

Quality-Overall12%

“Adorable and good quality”

Color11%

“The color is pretty”

Durability8%

“did not break”

Value For Money6%

“Good value”

Recycle/Reuse5%

“They are reusable which is very nice”

Size-Overall5%

“Size is accurate”

Ease Of Cleaning5%

“its great for keeping them clean”

Shape/Style4%

“Cute heart shaped”

Design-Overall4%

“Cute design with a heart”

What buyers complain about

Thickness15%

“Not very thick”

Size-Overall15%

“just smaller than expected”

Color4%

“I'm not too keen on the color”

Ease Of Cleaning3%

“A bit hard to clean”

Quality-Overall2%

“Cheap quality, useless straws”

Value For Money2%

“I personally don't think they are worth the price of $13.99”

Material Quality1%

“I wasnt sure if they would be more silicone like or plastic”

Durability1%

“not meant to last as long as implied”

Ease Of Use1%

“I was concerned that the heart shaped opening would make it difficult to drink from”

Comfort-Overall1%

“do the job--theyre just not the most comfortable style of straw to use”

Top return reasons

Size-Overall53%

Value For Money12%

Advertised Vs Actual Product10%

Color7%

Quality-Overall5%

Thin5%

Material Quality3%

Strength1%

Thickness1%

Leak-Proof1%

Common questions

Is heart straws profitable to sell on Amazon United States?: The niche generates $223K/yr across 23 tracked products. 3 of 14 products launched in the last 360 days are still selling. 90-day search growth is -72.1%. Flapen's verdict: Skip it (49/100).
How competitive is the heart straws niche?: 19 brands and 23 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in heart straws?: Top complaints mined from reviews: Thickness, Size-Overall, Color. The return rate is 1.2%.
When does demand for heart straws peak?: Demand peaks in Jan–Feb; the busiest month runs 15.6× the quietest.
What does it cost to enter the heart straws niche?: Listings span $6.90–$19.62; the average listing price is $10.35 (sweet spot $15–$100). The average incumbent carries 954 reviews — the moat a new listing must climb.