heart shaped cups
Skip itSoft demand (-90.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$25.24avg listing price — sweet spot $15–$100
Review moat
Great122.76avg incumbent reviews — the moat a new listing must climb
Price range
Great$14.74–$48.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Okay3.6%return rate — above 5% kills the launch gate
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$9K$9K/yr · 45K searches
Growth
Bad-90.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, heart shaped cups is a $9K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 36/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
heart shaped cups market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $13K–$19K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #1,663
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 27.9%
- Avg brand age
- 26 months
- Avg seller age
- 212 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
12
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
11%
- Qeirudu24%
- Giloaou23%
- Potchen18%
- TOFLEN10%
- Ferrochef10%
- UFRITAN3%
- Open — no brand owns it (4 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -90.6% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 38.2×
Top heart shaped cups search terms
- heart cups with lids11K/yr
- heart shaped plastic cups12K/yr
- heart shaped cup6K/yr
- heart shaped cups with lids8K/yr
- heart shaped plastic cups with lids4K/yr
- heart shape plastic cups4K/yr
Top heart shaped cups products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
50 Sets Heart Shaped Plastic Cups with Straws and Lids 16 oz Disposable Clear PP Cups with Pink Heart Straws & Airtight Lids for Valentines Day Bridal Shower Birthday Wedding Party Supplies
Giloaou$27.254.5★2 rev
Ferrochef 100 Set 23 oz Heart Shaped Plastic Cups with Lids and Straws Reusable Disposable Heart Cups Plastic Drinking Cup Bulk for Wedding Anniversary Party Supplies (Clear Pink)
Ferrochef$48.034.2★12 rev
Potchen 60 Sets Heart Shaped Plastic Cups with Straws 16 oz Disposable Cups with Lid and Straws for Valentines Birthday Wedding Anniversary Party Supplies (White and Pink)
Potchen$35.714.4★34 rev
Qeirudu 50 Pack 5 oz Heart Shaped Dessert Cups with Lids and Spoons Mini Plastic Parfait Cups Graduation Shooter Cups for Appetizer Mousse Pudding
Qeirudu$14.864.4★78 rev
Qeirudu 50 Pack 5 oz Heart Shaped Dessert Cups with Lids and Spoons Mini Dessert Shooter Cups for Party Serving Parfait Cheesecake Mousse Pudding
Qeirudu$15.964.4★378 rev
Newest
by launch date50 Sets Heart Shaped Plastic Cups with Straws and Lids 16 oz Disposable Clear PP Cups with Pink Heart Straws & Airtight Lids for Valentines Day Bridal Shower Birthday Wedding Party Supplies
Giloaou$27.252 rev
Ferrochef 100 Set 23 oz Heart Shaped Plastic Cups with Lids and Straws Reusable Disposable Heart Cups Plastic Drinking Cup Bulk for Wedding Anniversary Party Supplies (Clear Pink)
Ferrochef$48.0312 rev
TOFLEN 50 Pack Heart Shaped Dessert Cups with Lids and Spoons 5 oz Mini Plastic Shooter Cups for Parfait Pudding Fruit Cheesecake Mousse Jello Yogurt Appetizer
TOFLEN$14.7455 rev
TOFLEN 5 oz Heart Shaped Dessert Cups with Lids and Spoons 300 Pcs | Serves 100 | Mini Plastic Dessert Shooter Cups for Parfait Cheesecake Mousse Appetizers Jello Shot and Puddings
TOFLEN$25.52134 rev
Qeirudu 50 Pack 5 oz Heart Shaped Dessert Cups with Lids and Spoons Mini Plastic Parfait Cups Graduation Shooter Cups for Appetizer Mousse Pudding
Qeirudu$14.8678 rev
Trending
90-day click momentum50 Sets Heart Shaped Plastic Cups with Straws and Lids 16 oz Disposable Clear PP Cups with Pink Heart Straws & Airtight Lids for Valentines Day Bridal Shower Birthday Wedding Party Supplies
Giloaou$27.254.5★
Qeirudu 100 Pack 5 oz Heart Shaped Dessert Cups with Lids and Spoons Mini Dessert Shooter Cups for Party Serving Parfait Cheesecake Mousse Pudding
Qeirudu$24.364.4★
TOFLEN 5 oz Heart Shaped Dessert Cups with Lids and Spoons 300 Pcs | Serves 100 | Mini Plastic Dessert Shooter Cups for Parfait Cheesecake Mousse Appetizers Jello Shot and Puddings
TOFLEN$25.524.1★
Homoyoyo Split Cups for Drinks 20PCS with Lids Disposable Plastic Cup Split Double Mug 2 Drinks in 1 Heart Shaped Glass for Tea Juice Smoothie Party & Couple Sharing Disposable Clear Mug (No Straws
Homoyoyo$25.142.9★
Ferrochef 100 Set 23 oz Heart Shaped Plastic Cups with Lids and Straws Reusable Disposable Heart Cups Plastic Drinking Cup Bulk for Wedding Anniversary Party Supplies (Clear Pink)
Ferrochef$48.034.2★
What buyers say about heart shaped cups
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect size”
“sturdy cups”
“In terms of quality, these cups are quite decent for the price you pay, providing good value without compromising on appearance”
“These were the most affordable”
“the containers have not broken at all”
“present delightful treats for your guests”
“the lids are easy to put on”
“They look elegant”
“holds its shape well”
“are helpful if youre preparing desserts ahead of time or transporting them somewhere”
What buyers complain about
“Some are larger”
“Not good quality the straws dont even fit in the cup”
“not leak proof”
“They're so flimsy”
“The plastic is relatively thick”
“It is very expensive to have these cups arrive broken”
“Not all durable”
“Used product”
“Waste of time and effort”
“Attempting to put them on can be somewhat frustrating because the lids collapse with even the slightest amount of pressure”
Top return reasons
Common questions
- Is heart shaped cups profitable to sell on Amazon United States?
- The niche generates $9K/yr across 17 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is -90.6%. Flapen's verdict: Skip it (36/100).
- How competitive is the heart shaped cups niche?
- 10 brands and 12 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in heart shaped cups?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Leak-Proof. The return rate is 3.6%.
- When does demand for heart shaped cups peak?
- Demand peaks in Jan–Feb; the busiest month runs 38.2× the quietest.
- What does it cost to enter the heart shaped cups niche?
- Listings span $14.74–$48.03; the average listing price is $25.24 (sweet spot $15–$100). The average incumbent carries 123 reviews — the moat a new listing must climb.