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Heart Shaped Cups

Fail

Demand is soft, at -90.6% this quarter, so Heart Shaped Cups is a Fail.

Flapen Score
36
36 / 100
Ranks 13,545 of 14,768 Health & Household niches · −13 vs the category median of 49
Market size
$9K/yr45K searches / yr
90-day growth
-90.6%search demand this quarter
Competition
60%top-5 click share · 10 brands · 12 sellers

Flapen Score

Heart Shaped Cups against its category

The dotted line is the Health & Household average. Past it, Heart Shaped Cups is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heart Shaped Cups market on Amazon at a glance

Shoppers on Amazon United States searched for Heart Shaped Cups 45K times last year and spent an estimated $9K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Feb. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -90.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-90.6%
Conversion, latest week
0.8%
Market size, estimated
$9Ka year
Peak month
February38.2× the quietest month
Top search term
heart cups with lids11K searches a year

02 · Price

A sale here is worth $25.24.

Listings sell for $25.24 on average, from $14.74 to $48.03. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $25.24 that is $0 to $3K a year per listing.

Average price
$25.24inside the $15 to $100 sweet spot
Price range
$14.74–$48.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.9% of listings are out of stock. The average listing ranks #1,663 within Disposable Drinkware. It carries 123 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
27.9%
Average rank
#1,663in Disposable Drinkware
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
123per listing
Listings tracked
17

04 · Newcomers

2 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
26 months

Products

Top Heart Shaped Cups products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

12

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

11%

  • Brand 124%
  • Brand 223%
  • Brand 318%
  • Brand 410%
  • Brand 510%
  • Brand 63%
  • Open — no brand owns it (4 brands, 11%)

Demand

Heart Shaped Cups search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 38.2×

Search terms

Top Heart Shaped Cups search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heart cups with lids11K/yr
  • heart shaped plastic cups12K/yr
  • heart shaped cup6K/yr
  • heart shaped cups with lids8K/yr
  • heart shaped plastic cups with lids4K/yr
  • heart shape plastic cups4K/yr

Reviews and returns

What reviews say buyers love and hate about Heart Shaped Cups

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
30%of negative reviews mention “Size-Overall”
3.6%of orders come back
“Some are larger”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Heart Shaped Cups questions

Answered from the same tracked data.