Is heart shaped box profitable to sell on Amazon United States?

The niche generates $177K/yr across 28 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -78.6%. Flapen's verdict: Skip it (41/100).

How competitive is the heart shaped box niche?

19 brands and 24 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in heart shaped box?

Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 2.6%.

When does demand for heart shaped box peak?

Demand peaks in Jan–Feb; the busiest month runs 15.6× the quietest.

What does it cost to enter the heart shaped box niche?

Listings span $5.72–$54.25; the average listing price is $20.89 (sweet spot $15–$100). The average incumbent carries 895 reviews — the moat a new listing must climb.

heart shaped box

Skip it

Soft demand (-78.6% this quarter) — this niche doesn't clear our bar today.

Avg price

Great$20.89

avg listing price — sweet spot $15–$100

Price range

Great$5.72–$54.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good895.25

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.6%

return rate — above 5% kills the launch gate

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Market size

Okay$177K

$177K/yr · 669K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-78.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, heart shaped box is a $177K/yr Amazon United States market (669K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 41/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

heart shaped box market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $209K–$261K; units × avg price
Conversion rate: 1.3%
Avg BSR: #923
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 23.0%
Avg brand age: 31 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

52%

Top 20: 91%

Open market

25%

WENPACK40%
Oairse21%
Glenmal4%
GLAMOUR BOUTIQUE4%
Hobby Lobby3%
Mooliwe3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -78.6% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 15.6×

Open Trend

Top heart shaped box search terms

heart shaped box197K/yr -82.5%1.1% conv.
heart box166K/yr -80.4%1.5% conv.
heart boxes51K/yr -84.6%1.2% conv.
caja de corazon para flores21K/yr -56.6%1.0% conv.
heart shaped boxes32K/yr -81.5%0.9% conv.
cajas de corazon para flores22K/yr -78.0%1.1% conv.
heart boxes for flowers16K/yr -55.5%0.9% conv.
heart shape box20K/yr -74.3%1.1% conv.
heart gift box23K/yr -81.7%0.5% conv.
caja de corazon12K/yr -58.0%0.9% conv.

All search terms

Top heart shaped box products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WENPACK Empty Heart Shaped Gift Box Strawberry Packaging (Black)

WENPACK$12.284.7★345 rev

WENPACK Empty Heart Shaped Gift Box Strawberry Packaging (Pink)

WENPACK$10.904.7★345 rev

WENPACK Empty Heart Shaped Gift Box Strawberry Packaging (White)

WENPACK$10.834.7★345 rev

Oairse Black Gift Boxes with Lids for Present Heart Shaped Flower Boxes for Arrangements Set of 4 Floral Gift Boxes for Bridesmaid Proposal Wedding Birthday Baby Showers

Oairse$18.834.4★601 rev

Oairse White Gift Boxes with Lids for Present Heart Shaped Flower Boxes for Arrangements Set of 4 Floral Gift Boxes for Bridesmaid Proposal Wedding Birthday Baby Showers

Oairse$18.824.4★601 rev

Newest

by launch date

Kafucize Heart Shaped Gift Box Empty Cardboard Packaging for Valentines Day Mothers Day Wedding Bridal Shower (White)

Kafucize$10.203 rev

4mo ago

Kafucize Heart Shaped Gift Box Empty Cardboard Packaging for Valentines Day Mothers Day Wedding Bridal Shower (Pink)

Kafucize$10.133 rev

4mo ago

FYSUIMU 6Pcs Mothers Day Pink Heart Floral Paper Box Standing Flower Packaging Box for Bouquet Arrangements Valentines Day Birthday Wedding Party Favors Supplies

FYSUIMU$10.291 rev

5mo ago

Mooliwe 6 Pack Heart Shaped Flower Gift Box Bridesmaid Groomsmen Proposal Box Treat Fillable Gift Packaging Boxes with Ribbon Cardboard for Wedding Birthday Love Favors(White)

Mooliwe$36.5510 rev

6mo ago

Qutawua Preserved Roses Heart Shape Box Valentines Day Gifts for Her Mothers Day Forever Flowers (Red 16 Roses)

Qutawua$25.89227 rev

8mo ago

What buyers say about heart shaped box

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose25%

“Beautiful gift”

Quality-Overall16%

“Premium quality”

Color8%

“True to color”

Advertised Vs Actual Product6%

“Exactly as pictured”

Smell6%

“Smells AMAZING”

Durability6%

“durable”

Size-Overall5%

“the lids fit nicely”

Value For Money4%

“Worth the money”

Design-Overall4%

“Beautifull crafted”

Strength4%

“Surprisingly sturdy”

What buyers complain about

Size-Overall38%

“Small boxes”

Smell11%

“Smells like death”

Quality-Overall10%

“Bad quality”

Advertised Vs Actual Product8%

“Size was not the same as advertised”

Value For Money5%

“Not worth the price”

Strength3%

“It's not real sturdy”

Gifting Purpose2%

“Worst valentine surprise”

Assembly/Installation1%

“Serious Assemble required”

Durability1%

“It has been sitting 2 months still alive”

Functionality-Overall1%

“it didn't work”

Top return reasons

Size-Overall77%

Advertised Vs Actual Product5%

Value For Money4%

Quality-Overall3%

Color2%

Smell2%

Gifting Purpose1%

Strength1%