Heart Plates
FailDemand is soft, at -95.6% this quarter, so Heart Plates is a Fail.
- Flapen Score
- 49 / 100Ranks 7,059 of 14,768 Health & Household niches · on the category median49
- Market size
- $159K/yr707K searches / yr
- 90-day growth
- -95.6%search demand this quarter
- Competition
- 24%top-5 click share · 54 brands · 60 sellers
Flapen Score
Heart Plates against its category
The dotted line is the Health & Household average. Past it, Heart Plates is stronger. Inside it, weaker.
Market
The Heart Plates market on Amazon at a glance
Shoppers on Amazon United States searched for Heart Plates 707K times last year and spent an estimated $159K. The top 5 brands take 32% of clicks. Demand peaks in Jan–Feb. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 707K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -95.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $159K a year.
- Searches, last 12 months
- 707K
- Growth, 90 days vs prior 90
- -95.6%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $159Ka year
- Peak month
- February44.7× the quietest month
- Top search term
- heart plates82K searches a year
02 · Price
A sale here is worth $15.96.
Listings sell for $15.96 on average, from $3.49 to $33.10. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At $15.96 that is $2K to $4K a year per listing.
- Average price
- $15.96inside the $15 to $100 sweet spot
- Price range
- $3.49–$33.10
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 4.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.9% of listings are out of stock. The average listing ranks #2,395 within Disposable Plates, Bowls & Cutlery. It carries 75 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 18.9%
- Average rank
- #2,395in Disposable Plates, Bowls & Cutlery
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 75per listing
- Listings tracked
- 86
04 · Newcomers
1 of last year's 31 launches cleared the first-year sales bar.
31 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 31
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Heart Plates products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MATICAN Heart Shaped Plates 6-Pack Pink Heart Shaped Dinner Plates Dinnerware Dishes for Valentines Birthdays Bridal Showers Baby Showers 5.87 x 5.32 x 1.18 Inches
- Price
- $9.85
- Rating
- 4.0/5
- Reviews
- 33
- Age
- 1y ago

JarThenaAMCS 30Pcs Stripe Paper Plates 9 Inch Red Pink Scalloped Disposable Dinner Plate for Valentines Day Wedding Summer Cherry Theme Party Table Decor
- Price
- $13.08
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 5mo ago

XINLTC 10 Pack Ceramic Appetizer & Dessert Plates 7.5 Inch White Heart Shape Plates for Elegant Dessert Display Lightweight Small Lunch Plate Oven Dishwasher & Microwave Safe
- Price
- $26.57
- Rating
- 4.6/5
- Reviews
- 594
- Age
- 1y ago

Keponbee 2 pcs Porcelain Big Heart-shaped Bowls White Deep Heart Plates Salad Bowl/Fruit Bowl for Desserts/Pasta/Dinner 8 inch
- Price
- $24.74
- Rating
- 4.9/5
- Reviews
- 550
- Age
- 5y ago

DELLING Heart Shaped Plates Set of 6 7.3 Inch Ceramic Dessert Salad Plates - White Dinner Plates for Appetizer Steak Snack Microwave Oven Safe Gift for Valentines Thanksgiving Christmas
- Price
- $29.11
- Rating
- 4.6/5
- Reviews
- 313
- Age
- 5y ago
Trending
estimated 90-day click momentum
JarThenaAMCS 50 Pcs Scalloped Paper Plates 7 Inch Pink Plates with Red Bow Trim Disposable Decorative Plate for Christmas Baby Bridal Shower Wedding Birthday Party Supplies
- Price
- $12.11
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 4mo ago

Zitonyang Heart Shaped Bowls 12 Set White Ceramic Valentines Day Plates Wedding & Mothers Day Gift Appetizer Salad Plates Candy & Sauce Dishes Sushi Dipping Bowls Small Serving Bowls (Pink)
- Price
- $20.65
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

JarThenaAMCS 30Pcs Stripe Paper Plates 9 Inch Red Pink Scalloped Disposable Dinner Plate for Valentines Day Wedding Summer Cherry Theme Party Table Decor
- Price
- $13.08
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 5mo ago

FYSUIMU 50 Pcs Pink Red Luncheon Napkins Disposable Paper Napkin Scalloped Decorative Dessert Dinner Hand Napkin for Valentine s Day Wedding Home Party Table Supplies Decor
- Price
- $13.03
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 8mo ago

Paris Hilton 2-Piece Heart Dish Set Ceramic Stoneware Serving Bowls for Entertaining Snacks Desserts & Dcor 8-Inch Pink
- Price
- $20.87
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 1y ago
Newest
by launch date
JarThenaAMCS 50 Pcs Scalloped Paper Plates 7 Inch Pink Plates with Red Bow Trim Disposable Decorative Plate for Christmas Baby Bridal Shower Wedding Birthday Party Supplies
- Price
- $12.11
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 4mo ago

JarThenaAMCS 30Pcs Stripe Paper Plates 9 Inch Red Pink Scalloped Disposable Dinner Plate for Valentines Day Wedding Summer Cherry Theme Party Table Decor
- Price
- $13.08
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 5mo ago

AimFun 48 Pcs Red Pink Paper Plates Valentines Day Gradient Color Party Plates 7 Inch Disposable Round Dessert Cake Plates for Baby Bridal Shower Birthday Mothers Day Party Supplies
- Price
- $13.47
- Rating
- 4.5/5
- Reviews
- 49
- Age
- 7mo ago

Diltik Pink Heart Shaped Party Plates and Napkins Set 25PCS 9 Inch Disposable Paper Plates with 25PCS Heart Napkins for Birthday Mothers Day Bridal Shower Girls Party Decorations
- Price
- $11.78
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 7mo ago

FYSUIMU 50 Pcs Pink Red Luncheon Napkins Disposable Paper Napkin Scalloped Decorative Dessert Dinner Hand Napkin for Valentine s Day Wedding Home Party Table Supplies Decor
- Price
- $13.03
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 24% of clicks, no more. An open shelf where new products get seen.
Brands
54 rising
Sellers
60
Est. top-5 brand share
32%
Top 20: 73%
Est. top-5 click share
24%
Top 20: 58%
Open market
64%
- JarThenaAMCS11%
- MATICAN7%
- Paris Hilton6%
- XINLTC4%
- Keponbee4%
- FYSUIMU4%
Demand
Heart Plates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 44.7×
Search terms
Top Heart Plates search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- heart plates82K/yr
- heart shaped plates52K/yr
- pink and red plates10K/yr
- red and pink plates7K/yr
- valentines day plates83K/yr
- valentines plates120K/yr
- heart paper plates17K/yr
- pink heart plates12K/yr
- valentines plates and napkins78K/yr
- heart shape plates12K/yr
Reviews and returns
What reviews say buyers love and hate about Heart Plates
We read the reviews and the return reasons for every product selling here.
“smaller in size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heart Plates questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









