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Heart Health Supplements

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -20.3% this quarter, so Heart Health Supplements is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 14,768 Health & Household niches · +9 vs the category median of 49
Market size
$406K/yr328K searches / yr
90-day growth
-20.3%search demand this quarter
Competition
41%top-5 click share · 34 brands · 385 sellers

Flapen Score

Heart Health Supplements against its category

The dotted line is the Health & Household average. Past it, Heart Health Supplements is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heart Health Supplements market on Amazon at a glance

Shoppers on Amazon United States searched for Heart Health Supplements 328K times last year and spent an estimated $406K. The top 5 brands take 59% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 328K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $406K a year.

Searches, last 12 months
328K
Growth, 90 days vs prior 90
-20.3%
Conversion, latest week
4.2%
Market size, estimated
$406Ka year
Peak month
January1.4× the quietest month
Top search term
heart health supplements108K searches a year

02 · Price

A sale here is worth $29.73.

Listings sell for $29.73 on average, from $8.51 to $98.19. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $29.73 that is $3K to $7K a year per listing.

Average price
$29.73inside the $15 to $100 sweet spot
Price range
$8.51–$98.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #556 within Antioxidants. It carries 9,222 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#556in Antioxidants
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
9,222per listing
Listings tracked
44

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
74 months

Products

Top Heart Health Supplements products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

34 rising

Sellers

385

Top-5 brand share

59%

Top 20: 88%

Top-5 click share

41%

Top 20: 76%

Open market

38%

  • Brand 117%
  • Brand 215%
  • Brand 314%
  • Brand 48%
  • Brand 55%
  • Brand 63%

Demand

Heart Health Supplements search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Heart Health Supplements search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heart health supplements108K/yr
  • heart health66K/yr
  • heart supplement23K/yr
  • heart vitamins13K/yr
  • cardiovascular supplement14K/yr
  • healthy heart supplements7K/yr
  • heart health vitamins7K/yr
  • heart support supplements5K/yr
  • vitamins for heart health6K/yr
  • top 5 supplements for heart health25K/yr

Reviews and returns

What reviews say buyers love and hate about Heart Health Supplements

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
8%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Taste awful”
A buyer, on “Taste-Overall”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Heart Health Supplements questions

Answered from the same tracked data.