heart gems
Skip itSoft demand (-71.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Great60%top-5 brand share — no brand owns this niche
Review moat
Good587.89avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.45–$23.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.34avg listing price — sweet spot $15–$100
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$5K$5K/yr · 60K searches
Growth
Bad-71.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, heart gems is a $5K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 60% of demand. Verdict: Skip it — 38/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
heart gems market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $23K–$28K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #489
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 5.7%
- Avg brand age
- 30 months
- Avg seller age
- 236 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
32 falling
Sellers
35
Top-5 brand share
60%
Top 20: 91%
Top-5 click share
47%
Top 20: 84%
Open market
34%
- Nuenen19%
- MAIBAOTA12%
- Chuangdi12%
- Niceup9%
- MYDBUYSOME8%
- Honbay6%
Demand
Weekly Amazon search volume, last 20 weeks — -71.4% search growth over the last 90 days.Top heart gems search terms
- heart rhinestones17K/yr
- heart gems22K/yr
- heart gem5K/yr
- heart shaped gems4K/yr
- rhinestone hearts4K/yr
- heart jewels3K/yr
- heart gems for crafts4K/yr
Top heart gems products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MAIBAOTA 45 mm Rose Quartz Crystals Mothers Day Birthday Gifts for Mom Women Large Heart Stone Healing Natural Reiki Gemstone Polished Heart Shaped Rocks Meditation
MAIBAOTA$9.614.5★1,622 rev
Nuenen 30 Pcs Heart Shape Crystals Stone Bulk 1.2 Inch Gemstone Heart Rocks Quartz Love Pocket Palm Spiritual Christmas presents for Women Mom Wedding Witchcraft Reiki Decoration
Nuenen$22.984.7★458 rev
Niceup 30pcs 3D Heart Diamond Gemstones for Easter Egg Fillers Diving Pool Toys 1.57in Small Crystal Acrylic Gems Heart Shape Gemstones for Mermaid Treasure Hunt Party Favors
Niceup$10.144.6★112 rev
Nuenen 72 Pcs Natural Heart Shaped Healing Crystal Stone Bulk 0.8 Inch Polished Crystal Chakra Worry Gemstones Love Reiki Palm Pocket Carved Mini Decor for Witchcraft Meditation Valentines Gift Women
Nuenen$23.744.5★528 rev
Honbay 10PCS 22mm x 23mm Flatback Heart Shaped Rhinestone White Faux Pearl Embellishments - Glue on
Honbay$5.954.6★44 rev
Newest
by launch date
200Pcs Colorful Heart Nail Charms Shiny Zircon Mini Hearts Nail Rhinestones Gems Flatback 3D Mixed Valentines Day Nail Art Charm Heart Charms for Nails Art Design Jewelry DIY Crafts Accessories
NEWSPIED$6.6012 rev
40 Pieces Heart Charms for Nails 3D Diamond Alloy Nail Heart Nail Charms Gems Rhinestones for Nails Art Supplies Women Design Valentines Day Wedding Decor
Trinkrittey$6.2313 rev
Chuangdi 516 Pcs Acrylic Rhinestone Crystal Gems Rhinestone Flat Back 18mm/12mm/10mm/6mm for Valentines Day Wedding Decoration DIY Clothes Shoes Jewelry Making Crafts(Light Color Heart)
Chuangdi$8.43586 rev
DUQGUHO 1 Inch Hearts Crystals and Healing Stones Reiki Gems Healing Crystals Amethyst Crystal Hearts Set Rose Quartz Heart Shaped Crystals Bulk Polished Gemstones Spiritual Gifts for Women 12 PCS
DUQGUHO$10.70387 rev
CHRORINE 70 Pcs Acrylic Heart Ornaments Translucent Hearts Shaped Gems Crystals for Table Scatter Decoration/Vase Fillers/Artwork in Valentine or Wedding Party- Red Pink
CHRORINE$5.5858 rev
Trending
90-day click momentum200Pcs Colorful Heart Nail Charms Shiny Zircon Mini Hearts Nail Rhinestones Gems Flatback 3D Mixed Valentines Day Nail Art Charm Heart Charms for Nails Art Design Jewelry DIY Crafts Accessories
NEWSPIED$6.603.9★
MAIBAOTA 45 mm Rose Quartz Crystals Mothers Day Birthday Gifts for Mom Women Large Heart Stone Healing Natural Reiki Gemstone Polished Heart Shaped Rocks Meditation
MAIBAOTA$9.614.5★
Nuenen 30 Pcs Heart Shape Crystals Stone Bulk 1.2 Inch Gemstone Heart Rocks Quartz Love Pocket Palm Spiritual Christmas presents for Women Mom Wedding Witchcraft Reiki Decoration
Nuenen$22.984.7★
6124Pcs Gem Stickers-Self-Adhesive Face Jewelry Stickers Acrylic Gems DIY Crafts Sparkling Heart-Shaped Rhinestone for Kids for Party & Holiday Supplies
Rasoisof$9.614.8★
40 Pieces Heart Charms for Nails 3D Diamond Alloy Nail Heart Nail Charms Gems Rhinestones for Nails Art Supplies Women Design Valentines Day Wedding Decor
Trinkrittey$6.234.5★
What buyers say about heart gems
What buyers praise and complain about, mined from review topics.What buyers love
“The colors are beautiful”
“Good Quality”
“So much fun”
“Decent price”
“as advertised”
“Makes it perfect for gift giving”
“The stickys are really strong”
“a good size”
“Easy to use”
“made really cool designs”
What buyers complain about
“These are large”
“Do not stick”
“Not enough color variation”
“Not as pictured”
“Not true stone they are resin shaped hearts”
“Cheap looking”
“Had to glue on to avoid ruining my heat press”
“Looks like plastic”
“Do n ot wash”
“also tricky to remove from the sheet at times”
Top return reasons
Common questions
- Is heart gems profitable to sell on Amazon United States?
- The niche generates $5K/yr across 37 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -71.4%. Flapen's verdict: Skip it (38/100).
- How competitive is the heart gems niche?
- 32 brands and 35 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in heart gems?
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Color. The return rate is 1.4%.
- What does it cost to enter the heart gems niche?
- Listings span $5.45–$23.74; the average listing price is $9.34 (sweet spot $15–$100). The average incumbent carries 588 reviews — the moat a new listing must climb.