Is heart profitable to sell on Amazon United States?

The niche generates $466K/yr across 6 tracked products. 90-day search growth is -53.6%. Flapen's verdict: Skip it (22/100).

How competitive is the heart niche?

5 brands and 24 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in heart?

Top complaints mined from reviews: Functionality-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 4.8%.

When does demand for heart peak?

Demand peaks in Jan–Feb; the busiest month runs 4.8× the quietest.

What does it cost to enter the heart niche?

Listings span $5.57–$247.02; the average listing price is $63.79 (sweet spot $15–$100). The average incumbent carries 14,416 reviews — the moat a new listing must climb.

heart

Skip it

Soft demand (-53.6% this quarter) — this niche doesn't clear our bar today.

Avg price

Great$63.79

avg listing price — sweet spot $15–$100

Market size

Good$466K

$466K/yr · 2.0M searches

Price range

Okay$5.57–$247.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Returns

Okay4.8%

return rate — above 5% kills the launch gate

Review moat

Bad14,416.17

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Competition

Bad97%

top-5 click share — a locked-up shelf

Growth

Bad-53.6%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, heart is a $466K/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 22/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

heart market data

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: $957K–$1.3M; units × avg price
Conversion rate: 0.4%
Avg BSR: #69
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 38 months
Avg seller age: 151 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

MAIBAOTA54%
Nuenen34%
AliveCor5%
WRNZL3%
Swarovski3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -53.6% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 4.8×

Open Trend

Top heart search terms

heart1.3M/yr -41.9%0.0% conv.
hearts247K/yr -70.0%0.1% conv.
corazon51K/yr -22.7%0.0% conv.
heart shaped81K/yr -88.2%0.0% conv.
heart gifts56K/yr -81.0%0.0% conv.
crystal heart27K/yr -40.8%0.1% conv.
glass heart29K/yr -51.9%0.1% conv.
heart stone17K/yr -36.4%0.2% conv.
crystal hearts18K/yr -51.0%0.2% conv.
heart crystals16K/yr -56.0%0.3% conv.

All search terms

Top heart products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MAIBAOTA 45 mm Rose Quartz Crystals Mothers Day Birthday Gifts for Mom Women Large Heart Stone Healing Natural Reiki Gemstone Polished Heart Shaped Rocks Meditation

MAIBAOTA$9.614.5★1,622 rev

Nuenen 30 Pcs Heart Shape Crystals Stone Bulk 1.2 Inch Gemstone Heart Rocks Quartz Love Pocket Palm Spiritual Christmas presents for Women Mom Wedding Witchcraft Reiki Decoration

Nuenen$22.984.7★458 rev

Nuenen 72 Pcs Natural Heart Shaped Healing Crystal Stone Bulk 0.8 Inch Polished Crystal Chakra Worry Gemstones Love Reiki Palm Pocket Carved Mini Decor for Witchcraft Meditation Valentines Gift Women

Nuenen$23.744.5★528 rev

KardiaMobile 1-Lead EKG Monitor Medical-Grade FDA-Cleared Personal Heart Monitor Detects Normal AFib & Arrhythmias 30 Second Results Works with Most Smartphones HSA&FSA Eligible

AliveCor$73.844.4★83,182 rev

Heart Glasses Sunglasses Pink Red Purple Hot Pink Heart Shaped Sunglasses Valentines Bachelorette Halloween Clear Plastic Rimless Fun Rave Party Favors Decorations Sun Glasses 4 Pairs Bulk Women Men

WRNZL$5.574.6★434 rev

Newest

by launch date

Swarovski Ariana Grande Heart All-Around Tennis Style Crystal Necklace in Rhodium Finish - Part of the Ariana Grande x Capsule Collection

Swarovski$247.02273 rev

1y ago

Heart Glasses Sunglasses Pink Red Purple Hot Pink Heart Shaped Sunglasses Valentines Bachelorette Halloween Clear Plastic Rimless Fun Rave Party Favors Decorations Sun Glasses 4 Pairs Bulk Women Men

WRNZL$5.57434 rev

3y ago

Nuenen 30 Pcs Heart Shape Crystals Stone Bulk 1.2 Inch Gemstone Heart Rocks Quartz Love Pocket Palm Spiritual Christmas presents for Women Mom Wedding Witchcraft Reiki Decoration

Nuenen$22.98458 rev

3y ago

Nuenen 72 Pcs Natural Heart Shaped Healing Crystal Stone Bulk 0.8 Inch Polished Crystal Chakra Worry Gemstones Love Reiki Palm Pocket Carved Mini Decor for Witchcraft Meditation Valentines Gift Women

Nuenen$23.74528 rev

4y ago

MAIBAOTA 45 mm Rose Quartz Crystals Mothers Day Birthday Gifts for Mom Women Large Heart Stone Healing Natural Reiki Gemstone Polished Heart Shaped Rocks Meditation

MAIBAOTA$9.611,622 rev

4y ago

What buyers say about heart

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use26%

“easy to operate”

Quality-Overall19%

“quality of product seems to be accurate in its readings”

Efficiency11%

“Works well”

Advertised Vs Actual Product9%

“As advertised”

Value For Money7%

“Excellent Value”

Color3%

“Pretty colors”

Software/Application2%

“The app that comes with it is also very user friendly”

Connectivity-Overall2%

“has perfect and clear instructions which helps with connection”

Size-Overall2%

“They are the perfect size”

Compatibility-Overall2%

“Pairing with your phone is straightforward”

What buyers complain about

Functionality-Overall13%

“Either reads unclassified or unreadable”

Value For Money10%

“A little pricey for what it is”

Advertised Vs Actual Product8%

“Deceiving”

Compatibility-Overall7%

“Compatibility Problems”

Ease Of Use7%

“Difficult to use”

Connectivity-Overall6%

“No connection”

Measurement/Reading Accuracy6%

“Either reads unclassified or unreadable”

Durability5%

“It stopped working”

Software/Application5%

“it was not especially easy to set up with the app”

Quality-Overall5%

“Not as good as advertised”

Top return reasons

Functionality-Overall21%

Advertised Vs Actual Product13%

Measurement/Reading Accuracy11%

Compatibility-Overall10%

Connectivity-Overall7%

Value For Money6%

Software/Application6%

Ease Of Use5%

Size-Overall5%

Defective Material/Parts3%

Common questions

Is heart profitable to sell on Amazon United States?: The niche generates $466K/yr across 6 tracked products. 90-day search growth is -53.6%. Flapen's verdict: Skip it (22/100).
How competitive is the heart niche?: 5 brands and 24 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in heart?: Top complaints mined from reviews: Functionality-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 4.8%.
When does demand for heart peak?: Demand peaks in Jan–Feb; the busiest month runs 4.8× the quietest.
What does it cost to enter the heart niche?: Listings span $5.57–$247.02; the average listing price is $63.79 (sweet spot $15–$100). The average incumbent carries 14,416 reviews — the moat a new listing must climb.