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Hearprotek Ear Plugs

Fail

The top 5 brands take 100% of clicks, so Hearprotek Ear Plugs is a Fail.

Flapen Score
38
38 / 100
Ranks 13,006 of 14,768 Health & Household niches · −11 vs the category median of 49
Market size
$19K/yr15K searches / yr
90-day growth
+11.1%search demand this quarter
Competition
97%top-5 click share · 1 brands · 3 sellers

Flapen Score

Hearprotek Ear Plugs against its category

The dotted line is the Health & Household average. Past it, Hearprotek Ear Plugs is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hearprotek Ear Plugs market on Amazon at a glance

Shoppers on Amazon United States searched for Hearprotek Ear Plugs 15K times last year and spent an estimated $19K. One brand takes every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
+11.1%
Conversion, latest week
6.9%
Market size, estimated
$19Ka year
Peak month
August1.8× the quietest month
Top search term
hearprotek12K searches a year

02 · Price

A sale here is worth $18.28.

Listings sell for $18.28 on average, from $9.17 to $27.78. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At $18.28 that is $5K to $9K a year per listing.

Average price
$18.28inside the $15 to $100 sweet spot
Price range
$9.17–$27.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #304 within Ear Care. It carries 6,802 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#304in Ear Care
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
6,802per listing
Listings tracked
6

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Hearprotek Ear Plugs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Hearprotek Ear Plugs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Prime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Reviews and returns

What reviews say buyers love and hate about Hearprotek Ear Plugs

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Size-Overall”
15%of negative reviews mention “Durability”
2.2%of orders come back
“Break easily”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hearprotek Ear Plugs questions

Answered from the same tracked data.