Is hearing aid batteries size 312 profitable to sell on Amazon United States?

The niche generates $3.9M/yr across 29 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Worth a look (67/100).

How competitive is the hearing aid batteries size 312 niche?

13 brands and 87 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in hearing aid batteries size 312?

Top complaints mined from reviews: Ease Of Use, Battery Life, Advertised Vs Actual Product. The return rate is 1.0%.

When does demand for hearing aid batteries size 312 peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the hearing aid batteries size 312 niche?

Listings span $7.41–$58.89; the average listing price is $22.48 (sweet spot $15–$100). The average incumbent carries 6,647 reviews — the moat a new listing must climb.

Hearing Aid Batteries Size 312

Worth a look

Shows a $3.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$3.9M

$3.9M/yr · 1.3M searches

Conversion

Incredible13.3%

search→purchase rate — share of searches ending in a sale

Returns

Great1.0%

return rate — above 5% kills the launch gate

Avg price

Great$22.48

avg listing price — sweet spot $15–$100

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Price range

Great$7.41–$58.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Review moat

Bad6,647.07

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.6%

90-day search growth — must beat 0% to launch

Is hearing aid batteries size 312 profitable on Amazon?

According to Flapen's Amazon United States niche tracking, hearing aid batteries size 312 is a $3.9M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 67/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

hearing aid batteries size 312 market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 200K–250K; avg 6,000–8,000/product
Revenue / yr: $4.5M–$5.6M; units × avg price
Conversion rate: 13.3%
Avg BSR: #83
Page quality: 0%
Prime: 83%
Sponsored: 79%
Out of stock: 12.7%
Avg brand age: 64 months
Avg seller age: 162 days

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

53%

Top 20: 90%

Open market

11%

DURACELL46%
Amazon Basics17%
Rayovac16%
VARTA4%
Powermax3%
Granicell3%
Open — no brand owns it (7 brands, 11%)

hearing aid batteries size 312 demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top hearing aid batteries size 312 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hearing aid batteries size 312455K/yr -5.5%13.7% conv.
312 hearing aid batteries243K/yr -10.6%13.4% conv.
hearing aid batteries199K/yr +0.3%7.0% conv.
312 hearing aid batteries easy open54K/yr +80.8%9.7% conv.
duracell 312 hearing aid batteries58K/yr -14.8%13.9% conv.
hearing aid batteries 31253K/yr -31.8%12.1% conv.
312 batteries hearing aid long lasting55K/yr -39.2%12.6% conv.
rayovac 312 hearing aid batteries33K/yr -9.1%12.8% conv.
312 batteries28K/yr +5.8%10.4% conv.
duracell hearing aid batteries size 31221K/yr -4.5%10.7% conv.

All search terms

Top hearing aid batteries size 312 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Duracell Hearing Aid Batteries Size 312 60 Count (Pack of 1) batteries

DURACELL$25.254.4★30,742 rev

Amazon Basics 60-Pack Hearing Aid Batteries Size 312 1.45 Volt Zinc Air Technology Long-Lasting 4-Year Shelf Life Mercury Free Brown Tab Child-Safe Package

Amazon Basics$16.004.0★30,336 rev

Duracell Hearing Aid Batteries Size 312 Brown 16 Count (Pack of 1) Long-lasting Power Extra-long EasyTab Install

DURACELL$11.064.0★1,495 rev

Duracell Activair Easy Tab Size 312 (40 batteries)

DURACELL$26.073.9★682 rev

Duracell Hearing Aid Batteries Brown Size 312 32 Count Pack 312A Size Hearing Aid Battery with Long-Lasting Power Extra-Long EasyTab Install for Hearing Aid Devices

DURACELL$23.004.6★902 rev

Newest

by launch date

Rayovac Extra Size 312 Hearing Aid Batteries Long-Lasting Power Zinc-Air Mercury Free 1.45V Improved Child-Resistant Packaging Recyclable 60 Count (10 Packs of 6)

Rayovac$21.086 rev

3mo ago

SONIVEX Size 312 Hearing Aid Batteries PR41 Zinc-Air Mercury Free Made in Germany 60 Count (10 Packs of 6)

SONIVEX$23.5914 rev

3mo ago

OAKDOLCHE Hearing Aid Batteries Size 312 60 Count Mercury Free Zinc Air 1.4V Long Lasting

OAKDOLCHE$17.53222 rev

8mo ago

Granicell Hearing Aid Batteries Size 312 Long Lasting Zinc-Air Batteries 1.45 Volt Easy to Open Mercury and Cadmium Free 60 Count

Granicell$21.2662 rev

10mo ago

GRANICELL Hearing Aid Batteries Size 312 Long Lasting Zinc-Air Batteries 1.45 Volt Easy to Open Mercury and Cadmium Free 80 Count

Granicell$26.4762 rev

1y ago

What reviews say buyers love and hate about hearing aid batteries size 312

What buyers praise and complain about, mined from review topics.

What buyers love

Battery Life41%

“Long lasting battery”

Value For Money11%

“Best value”

Ease Of Use10%

“easy to handle”

Quality-Overall9%

“Good, reliable product”

Advertised Vs Actual Product5%

“Just as described”

Durability4%

“Great reliable product”

Safety Standards2%

“Good for us older people who had trouble opening the child safety packages”

Size-Overall1%

“They also fit properly in the hearing aids”

Efficiency1%

“Great improvement”

Portability1%

“easy to carry”

What buyers complain about

Ease Of Use33%

“Difficult to Open”

Battery Life25%

“Bad batteries”

Advertised Vs Actual Product10%

“FALSE Advertising”

Durability5%

“Dont last”

Quality-Overall4%

“Quality is inconsistent”

Value For Money2%

“Waste of money”

Size-Overall2%

“That is much larger”

Design-Overall1%

“Dumb design”

Functionality-Overall1%

“Some batteries work and others dont”

Charging1%

“some are so poorly charged the last 10 minutes”

Top return reasons

Advertised Vs Actual Product42%

Size-Overall23%

Ease Of Use15%

Battery Life5%

Functionality-Overall2%