Healthy Protein Powder

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

+0.3%

Conversion, latest week

7.3%

Market size, estimated

$2.5Ma year

Peak month

July3.5× the quietest month

Top search term

pea protein powder416K searches a year

Listings sell for $33.41 on average, from $16.46 to $61.98. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At $33.41 that is $67K to $84K a year per listing.

Average price

$33.41inside the $15 to $100 sweet spot

Price range

$16.46–$61.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

2,000–2,500

Revenue per listing a year

$67K–$84K

Returns

0.0%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #109 within Protein. It carries 7,161 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#109in Protein

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

7,161per listing

Listings tracked

37

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

75 months