Head Massager

Shoppers searched for this 603K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

603K

Growth, 90 days vs prior 90

-3.3%

Conversion, latest week

9.9%

Market size, estimated

$1.3Ma year

Peak month

December3.9× the quietest month

Top search term

head scratcher271K searches a year

Listings sell for $21.60 on average, from $5.01 to $77.56. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At $21.60 that is $43K to $54K a year per listing.

Average price

$21.60inside the $15 to $100 sweet spot

Price range

$5.01–$77.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

2,000–2,500

Revenue per listing a year

$43K–$54K

Returns

1.9%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,338 within Massage Tools. It carries 3,995 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#1,338in Massage Tools

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

3,995per listing

Listings tracked

21

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

35 months