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Hawthorn Berry

Pass

Hawthorn Berry scores 66 out of 100, a Pass. Shoppers spend an estimated $1.1M a year here, demand is soft, at -10.8% this quarter, and an estimated 0.0% of orders come back.

Flapen Score
66
66 / 100
Top 3% of 14,768 Health & Household niches · +17 vs the category median of 49
Market size
$1.1M/yr624K searches / yr
90-day growth
-10.8%search demand this quarter
Competition
42%top-5 click share · 28 brands · 387 sellers

Flapen Score

Hawthorn Berry against its category

The dotted line is the Health & Household average. Past it, Hawthorn Berry is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hawthorn Berry market on Amazon at a glance

Shoppers on Amazon United States searched for Hawthorn Berry 624K times last year and spent an estimated $1.1M. The top 5 brands take 45% of clicks. Demand peaks in Jan. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 624K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
624K
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
9.3%
Market size, estimated
$1.1Ma year
Peak month
January1.8× the quietest month
Top search term
hawthorne berry supplement187K searches a year

02 · Price

A sale here is worth $18.27.

Listings sell for $18.27 on average, from $7.97 to $40.97. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At $18.27 that is $18K to $23K a year per listing.

Average price
$18.27inside the $15 to $100 sweet spot
Price range
$7.97–$40.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,000–1,250
Revenue per listing a year
$18K–$23K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #710 within Hawthorn. It carries 1,847 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#710in Hawthorn
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
1,847per listing
Listings tracked
37

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top Hawthorn Berry products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

28 flat

Sellers

387

Top-5 brand share

45%

Top 20: 92%

Top-5 click share

42%

Top 20: 84%

Open market

48%

  • Brand 110%
  • Brand 29%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Hawthorn Berry search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Hawthorn Berry search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hawthorne berry supplement187K/yr
  • hawthorn berry169K/yr
  • hawthorn76K/yr
  • hawthorne berry42K/yr
  • hawthorn extract33K/yr
  • hawthorne berry extract13K/yr
  • hawthorn berries15K/yr
  • hawthorn berry supplement10K/yr
  • organic hawthorn berry13K/yr
  • hawthorn berry extract11K/yr

Reviews and returns

What reviews say buyers love and hate about Hawthorn Berry

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“DOesn't work”
A buyer, on “Functionality-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hawthorn Berry questions

Answered from the same tracked data.