Is hawthorn berry profitable to sell on Amazon United States?

The niche generates $1.1M/yr across 37 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Worth a look (66/100).

How competitive is the hawthorn berry niche?

28 brands and 387 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in hawthorn berry?

Top complaints mined from reviews: Functionality-Overall, Blood Pressure, Value For Money. The return rate is 0.0%.

When does demand for hawthorn berry peak?

Demand peaks in Jan; the busiest month runs 1.8× the quietest.

What does it cost to enter the hawthorn berry niche?

Listings span $7.97–$40.97; the average listing price is $18.27 (sweet spot $15–$100). The average incumbent carries 1,847 reviews — the moat a new listing must climb.

hawthorn berry

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Brand share

Great45%

top-5 brand share — no brand owns this niche

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Avg price

Great$18.27

avg listing price — sweet spot $15–$100

Market size

Great$1.1M

$1.1M/yr · 624K searches

Price range

Great$7.97–$40.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,847.32

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-10.8%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, hawthorn berry is a $1.1M/yr Amazon United States market (624K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Jan. Verdict: Worth a look — 66/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

hawthorn berry market data

Units sold / yr: 50K–60K; avg 1,000–1,250/product
Revenue / yr: $914K–$1.1M; units × avg price
Conversion rate: 9.3%
Avg BSR: #710
Page quality: 0%
Prime: 100%
Sponsored: 76%
Out of stock: 5.0%
Avg brand age: 66 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

28 flat

Sellers

387

Top-5 brand share

45%

Top 20: 92%

Top-5 click share

42%

Top 20: 84%

Open market

48%

Natures Craft10%
NOW Foods9%
Herbal Roots9%
Swanson8%
Zhivana Organics7%
Zazzee7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.8×

Open Trend

Top hawthorn berry search terms

hawthorne berry supplement187K/yr -6.5%10.3% conv.
hawthorn berry169K/yr -19.2%6.9% conv.
hawthorn76K/yr -8.3%5.7% conv.
hawthorne berry42K/yr -3.3%7.1% conv.
hawthorn extract33K/yr -12.6%6.9% conv.
hawthorne berry extract13K/yr +21.0%8.3% conv.
hawthorn berries15K/yr +3.0%4.9% conv.
hawthorn berry supplement10K/yr +42.5%7.4% conv.
organic hawthorn berry13K/yr -13.6%6.0% conv.
hawthorn berry extract11K/yr +1.1%7.0% conv.

All search terms

Top hawthorn berry products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

High Strength Hawthorn Berry Capsules - Pure Antioxidant Hawthorn Berry Supplement with Leaf & Flower Extract 4:1 for Healthy Heart & Digestion - Energy Support for Men & Women - 120 Count Pack

Natures Craft$18.514.6★2,265 rev

Herbal Roots Organic Hawthorn Berry Capsules | Extra Strength 1 200mg per Serving | 60 Vegan Capsules

Herbal Roots$25.604.7★1,018 rev

Swanson Hawthorn Berry Full Spectrum Circulation Support Supplement for Heart-Health-Conscious Adults with Antioxidant Flavonoids (250 Capsules 565 mg Each)

Swanson$14.604.6★4,393 rev

NOW Foods Supplements Hawthorn Berry 540 mg Free Radical Scavenger* Herbal Supplement 100 Veg Capsules

NOW Foods$7.974.6★1,005 rev

Zazzee USDA Organic Hawthorn Berry 20:1 Extract 2% Vitexin 150 Capsules

Zazzee$24.464.7★661 rev

Newest

by launch date

Organic Hawthorn Berries - 1lb (16oz) - Herbal Tea - 100% USDA Certified Organic - EarthWise Aromatics

EarthWise Aromatics$14.9729 rev

7mo ago

SODGHYTR Dried Hawthorn Berry Slices 10.6oz/300g Fruit Tea Premium Seedless

SODGHYTR$13.4129 rev

10mo ago

Cure wid Pure Organic Hawthorn Berry Tea 16oz | Non-GMO Caffeine-Free Hawthorne Berry Tea | Resealable Eco-Friendly Bag | Dried Hawthorn Berries For Heart Health High Blood Pressure Support & Wellness

Cure wid Pure$15.1526 rev

1y ago

Wild & Organic Hawthorn Berry Tincture 600 mg - Liquid Hawthorne Berry Supplement for Overall Support - Vegan Sugar & Alcohol-Free Fruit Extract Drops - 4 fl oz

Wild & Organic$23.72286 rev

1y ago

Organic Hawthorn Berries 8oz. - Hawthorne Tea Loose Leaf for Heart Health

Zhivana Organics$10.97952 rev

1y ago

What buyers say about hawthorn berry

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Always consistent in quality”

Taste-Overall13%

“Delicious and healthy”

Blood Pressure9%

“Helps with blood pressure”

Heart Health7%

“Great for heart health”

Advertised Vs Actual Product5%

“As advertised”

Value For Money5%

“Worth it”

Vitamin2%

“supplement is working well”

Ingredients-Overall2%

“Love the ingredients”

Nutritional Content2%

“Lots of benefits”

Efficiency2%

“Works Amazingly well”

What buyers complain about

Functionality-Overall9%

“DOesn't work”

Blood Pressure6%

“I really didnt see any difference in my blood pressure unfortunately”

Value For Money5%

“Waste of money”

Side Effects5%

“It started to scare me”

Quality-Overall4%

“Quality. Not worth it did not feel anything”

Dosage3%

“Too strong of a dose”

Taste-Overall3%

“Has no taste”

Heart Health3%

“This product is very bad It gives me a fast heart rate is scary”

Flavor3%

“The flavor is rather bland”

Advertised Vs Actual Product3%

“Does not do what seller advertised”

Top return reasons

Flavor22%

Taste-Overall11%

Joint Pain11%

Ease Of Use11%

Advertised Vs Actual Product11%

Thickness11%

Functionality-Overall11%

Value For Money11%

Common questions

Is hawthorn berry profitable to sell on Amazon United States?: The niche generates $1.1M/yr across 37 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Worth a look (66/100).
How competitive is the hawthorn berry niche?: 28 brands and 387 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 45% of demand.
What do buyers complain about in hawthorn berry?: Top complaints mined from reviews: Functionality-Overall, Blood Pressure, Value For Money. The return rate is 0.0%.
When does demand for hawthorn berry peak?: Demand peaks in Jan; the busiest month runs 1.8× the quietest.
What does it cost to enter the hawthorn berry niche?: Listings span $7.97–$40.97; the average listing price is $18.27 (sweet spot $15–$100). The average incumbent carries 1,847 reviews — the moat a new listing must climb.

hawthorn berry

hawthorn berry market data

Competition & brand share

Demand & seasonality

Top hawthorn berry search terms

Top hawthorn berry products on Amazon

Top sellers

Newest

Trending

What buyers say about hawthorn berry

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Health & Household