hawaii candle
Worth a lookShows low returns (0.2%), but a deep review moat (13,951 avg reviews) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.33avg listing price — sweet spot $15–$100
Growth
Good+29.9%90-day search growth — must beat 0% to launch
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.30–$25.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$87K$87K/yr · 52K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad13,950.89avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, hawaii candle is a $87K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
hawaii candle market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $77K–$92K
- units × avg price
- Conversion rate
- 10.8%
- Avg BSR
- #345
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 74%
- Out of stock
- 6.2%
- Avg brand age
- 50 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
125
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
52%
Top 20: 92%
Open market
7%
- Glade73%
- Febreze12%
- Soy and Sass3%
- POPPILOT2%
- Air Wick2%
- Park Scents2%
- Open — no brand owns it (6 brands, 7%)
Demand
Weekly Amazon search volume, last 14 weeks — +29.9% search growth over the last 90 days.Top hawaii candle search terms
- glade hawaiian breeze17K/yr
- hawaiian breeze air freshener6K/yr
- hawaiian candle7K/yr
- hawaiian breeze7K/yr
- hawaii candle8K/yr
- hawaiian air freshener4K/yr
- hawaiian candles3K/yr
Top hawaii candle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Hawaiian Breeze 6.7 Fl Oz 10 Count
Glade$19.434.7★18,984 rev
Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Hawaiian Breeze 3.35 Fl Oz 5 Count
Glade$11.614.7★69,886 rev
Glade Automatic Spray Air Freshener Refill Scented Air Freshener for Home and Bathroom Hawaiian Breeze 6.2 Oz 3 Count
Glade$15.274.7★40,086 rev
Glade Air Freshener Room Spray Hawaiian Breeze Scent Odor Fighting to Deliver Long Lasting Freshness 7.3 Oz 6 Count
Glade$8.764.4★776 rev
Glade PlugIns Refills Air Freshener Starter Kit Scented and Essential Oils for Home and Bathroom Hawaiian Breeze 4.02 Fl Oz 2 Warmers + 6 Refills
Glade$24.214.6★17,271 rev
Newest
by launch date
Febreze Bathroom Air Freshener Odor-Fighting Plug In Alternative Air Fresheners for Small Spaces in Home Bathroom Kitchen & Closet Pet & Litter Box Odor Fighter Hawaiian Aloha Scent 4ct
Febreze$9.9861,871 rev
Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Hawaiian Aloha 8.1oz 6ct
Febreze$22.2689 rev
Glade 1-Wick Scented Candle Jar Hawaiian Breeze Air Freshener Infused with Essential Oils 4.08 Oz 2 Count
Glade$7.0594 rev
Glade 1-Wick 2in1 Scented Candle Jar Hawaiian Breeze & Vanilla Passion Fruit Air Freshener Infused with Essential Oils 4.08 Oz 2 Count
Glade$6.25391 rev
Glade Air Freshener Room Spray Hawaiian Breeze Scent Odor Fighting to Deliver Long Lasting Freshness 7.3 Oz 6 Count
Glade$8.76776 rev
Trending
90-day click momentum
Sea Salt & Orange & Sandalwood Soy Wax Candle 7OZ - Hawaiian Gifts Hawaiian Decor Hawaii Gifts for Women Friends Family
POPPILOT$13.934.6★
Glade 1-Wick Scented Candle Jar Hawaiian Breeze Air Freshener Infused with Essential Oils 4.08 Oz 2 Count
Glade$7.054.6★
Glade 1-Wick 2in1 Scented Candle Jar Hawaiian Breeze & Vanilla Passion Fruit Air Freshener Infused with Essential Oils 4.08 Oz 3 Count
Glade$9.734.7★
Febreze Bathroom Air Freshener Odor-Fighting Plug In Alternative Air Fresheners for Small Spaces in Home Bathroom Kitchen & Closet Pet & Litter Box Odor Fighter Hawaiian Aloha Scent 4ct
Febreze$9.984.4★
Glade Air Freshener Room Spray Hawaiian Breeze Scent Odor Fighting to Deliver Long Lasting Freshness 7.3 Oz 6 Count
Glade$8.764.4★
What buyers say about hawaii candle
What buyers praise and complain about, mined from review topics.What buyers love
“Smells clean”
“Good value for the money”
“They're high quality, they've got great scent throw, they're a good size, they last longer than others, this size”
“They last a good amount of time”
“These candles provide the soft glow”
“The spray is easy to use”
“Works well as advertised”
“The cans are good size and use is pretty self explanatory and extremely easy”
“Fresh Scent”
“Makes a great gift idea”
What buyers complain about
“Disgusting Smell”
“Not worth the money”
“Not very long lasting”
“they are bigger than the normal ones”
“False advertisement”
“Too strong”
“Leaking”
“did not follow delivery instructions”
“DOESN'T WORK”
“wont fit most of my dispensers”
Top return reasons
Common questions
- Is hawaii candle profitable to sell on Amazon United States?
- The niche generates $87K/yr across 27 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +29.9%. Flapen's verdict: Worth a look (52/100).
- How competitive is the hawaii candle niche?
- 12 brands and 125 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in hawaii candle?
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.2%.
- What does it cost to enter the hawaii candle niche?
- Listings span $5.30–$25.16; the average listing price is $15.33 (sweet spot $15–$100). The average incumbent carries 13,951 reviews — the moat a new listing must climb.