Hawaii Candle

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +29.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months

52K

Growth, 90 days vs prior 90

+29.9%

Conversion, latest week

10.8%

Market size, estimated

$87Ka year

Top search term

glade hawaiian breeze17K searches a year

Listings sell for $15.33 on average, from $5.30 to $25.16. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $15.33 that is $2K to $4K a year per listing.

Average price

$15.33inside the $15 to $100 sweet spot

Price range

$5.30–$25.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

0.2%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #345 within Air Fresheners. It carries 13,951 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

6.2%

Average rank

#345in Air Fresheners

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

13,951per listing

Listings tracked

27

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

50 months