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Hatch Dupe

Fail

Demand is soft, at -38.9% this quarter, so Hatch Dupe is a Fail.

Flapen Score
38
38 / 100
Ranks 13,006 of 14,768 Health & Household niches · −11 vs the category median of 49
Market size
$467K/yr283K searches / yr
90-day growth
-38.9%search demand this quarter
Competition
71%top-5 click share · 10 brands · 21 sellers

Flapen Score

Hatch Dupe against its category

The dotted line is the Health & Household average. Past it, Hatch Dupe is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hatch Dupe market on Amazon at a glance

Shoppers on Amazon United States searched for Hatch Dupe 283K times last year and spent an estimated $467K. The top 5 brands take 85% of clicks. Demand peaks in Mar–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 283K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -38.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $467K a year.

Searches, last 12 months
283K
Growth, 90 days vs prior 90
-38.9%
Conversion, latest week
2.7%
Market size, estimated
$467Ka year
Peak month
March13.9× the quietest month
Top search term
hatch dupe48K searches a year

02 · Price

A sale here is worth $60.27.

Listings sell for $60.27 on average, from $31.23 to $153.41. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $60.27 that is $30K to $45K a year per listing.

Average price
$60.27inside the $15 to $100 sweet spot
Price range
$31.23–$153.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$30K–$45K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #178 within Sleep & Snoring. It carries 1,201 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#178in Sleep & Snoring
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
1,201per listing
Listings tracked
16

04 · Newcomers

6 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
6Amazon's first-year sales bar
Average brand age
28 months

Products

Top Hatch Dupe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

21

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

9%

  • Brand 134%
  • Brand 226%
  • Brand 312%
  • Brand 46%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (4 brands, 9%)

Demand

Hatch Dupe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Dec · busiest ÷ quietest = 13.9×

Search terms

Top Hatch Dupe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hatch dupe48K/yr
  • dreamegg sunrise alarm clock34K/yr
  • hatch alarm clock dupe23K/yr
  • housbay sunrise alarm clock12K/yr
  • hatch alarm clock alternative25K/yr
  • odokee sunrise alarm clock21K/yr
  • dream egg sunrise alarm clock19K/yr
  • hatch alarm dupe15K/yr
  • hatch dup alarm clock12K/yr
  • hatch alarm clock dup15K/yr

Reviews and returns

What reviews say buyers love and hate about Hatch Dupe

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Sleep Quality”
14%of negative reviews mention “Value For Money”
4.5%of orders come back
“not worth it”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hatch Dupe questions

Answered from the same tracked data.