Is harry potter wrapping paper profitable to sell on Amazon United States?

The niche generates $114K/yr across 29 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is +2.4%. Flapen's verdict: Worth a look (52/100).

How competitive is the harry potter wrapping paper niche?

22 brands and 42 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in harry potter wrapping paper?

Top complaints mined from reviews: Size-Overall, Strength, Durability. The return rate is 1.5%.

When does demand for harry potter wrapping paper peak?

Demand peaks in Nov–Dec; the busiest month runs 7.4× the quietest.

What does it cost to enter the harry potter wrapping paper niche?

Listings span $5.73–$23.93; the average listing price is $10.44 (sweet spot $15–$100). The average incumbent carries 517 reviews — the moat a new listing must climb.

harry potter wrapping paper

Worth a look

Shows low returns (1.5%), but strong incumbent ratings (4.7★) keeps it on the watch list.

Returns

Great1.5%

return rate — above 5% kills the launch gate

Brand share

Great58%

top-5 brand share — no brand owns this niche

Review moat

Good517.45

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$5.73–$23.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$10.44

avg listing price — sweet spot $15–$100

Growth

Okay+2.4%

90-day search growth — must beat 0% to launch

Market size

Okay$114K

$114K/yr · 163K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, harry potter wrapping paper is a $114K/yr Amazon United States market (163K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

harry potter wrapping paper market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $84K–$104K; units × avg price
Conversion rate: 6.7%
Avg BSR: #1,541
Page quality: 0%
Prime: 97%
Sponsored: 79%
Out of stock: 10.0%
Avg brand age: 33 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 rising

Sellers

Top-5 brand share

58%

Top 20: 98%

Top-5 click share

43%

Top 20: 92%

Open market

37%

American Greetings17%
Hallmark16%
Keluna10%
Pineraap8%
lopmou6%
Danilo Promotions LTD5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 7.4×

Open Trend

Top harry potter wrapping paper search terms

harry potter wrapping paper96K/yr +3.3%6.3% conv.
harry potter wrapping paper birthday15K/yr +0.3%8.5% conv.
harry potter gift wrap12K/yr -30.2%6.7% conv.
harry potter gift wrapping paper6K/yr +45.1%6.2% conv.
wrapping paper harry potter4K/yr +27.8%6.3% conv.
harry potter christmas wrapping paper18K/yr +385.1%0.3% conv.
harry potter wrapping paper christmas12K/yr -40.0%1.6% conv.

All search terms

Top harry potter wrapping paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

American Greetings 105 sq. ft. Harry Potter Wrapping Paper Set with Gridlines for Birthdays Graduations and All Occasions Hogwarts House Crests Gryffindor Robe and Marauders Map (3 Rolls 30 in. x 14 ft. each)

American Greetings$15.644.8★795 rev

Keluna Magic Theme Wrapping Paper - 12 Sheets Wizard Castle Wrapping Paper for Birthday Baby Shower

Keluna$11.594.1★99 rev

Pineraap Wizard Castle Wrapping Paper Roll - 17Inch x16.4Feet - Magic Castle Theme Gift Wrap Vintage Gift Packing Paper for Fantasy Parties Birthdays Holidays

Pineraap$12.894.7★115 rev

Hallmark Harry Potter Wrapping Paper with Cut Lines on Reverse (3-Pack: 60 sq. ft. ttl; Marauders Map Hogwarts Crest) for Birthdays Graduations Christmas Valentines Day Kids Fans

Hallmark$16.064.8★3,362 rev

lopmou Witch Wrapping Paper Roll for Girls Boys - White Gift Wrap with Witch Hat Magic Broom Owl Floral Bow Design for Birthday Party Supplies DIY Craft (Total 28.5 sq.ft)

lopmou$9.894.5★15 rev

Newest

by launch date

lopmou Witch Wrapping Paper Roll for Girls Boys - White Gift Wrap with Witch Hat Magic Broom Owl Floral Bow Design for Birthday Party Supplies DIY Craft (Total 28.5 sq.ft)

lopmou$9.8915 rev

2mo ago

Liobelon Wizard Wrapping Paper Roll Vintage Magic Letter Gift Wrap with Celestial Constellation Design Dark Academia Fantasy Wrapping Paper for Book Lovers Birthdays Halloween 17 in x 16.4 ft

Liobelon$12.901 rev

2mo ago

RUSPEPA Kraft Birthday Newspaper Wrapping Paper Roll Vintage Retro Birthday Headlines with Party Cake & Gifts Design Kraft Gift Wrap for Adult Milestone Celebration Party 17 Inches x 16.4 Feet

RUSPEPA$10.02103 rev

5mo ago

Pineraap 1st Birthday Wrapping Paper Roll Magical Wizard Gift Wrap with Witch Hat Magic World 1 Year Old Gift Packing Paper for Baby Shower First Birthday 17Inch x 16.5Feet

Pineraap$12.6524 rev

7mo ago

Pineraap Wizard Castle Wrapping Paper Roll - 17Inch x16.4Feet - Magic Castle Theme Gift Wrap Vintage Gift Packing Paper for Fantasy Parties Birthdays Holidays

Pineraap$12.89115 rev

9mo ago

What buyers say about harry potter wrapping paper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall32%

“Amazing quality”

Gifting Purpose11%

“They were the perfect addition to our party decorations and gift presentation”

Color7%

“the colors are bright”

Value For Money7%

“Great value”

Advertised Vs Actual Product5%

“Just as described”

Thickness4%

“Great quality, thick, and size is perfect”

Size-Overall4%

“Just the right size”

Design-Overall3%

“the design is clearly printed”

Ease Of Use3%

“Easy to use”

Storage Capacity2%

“Great bag lots of room”

What buyers complain about

Size-Overall30%

“Really small”

Strength10%

“not sturdy”

Durability5%

“does not last”

Quality-Overall5%

“Very Low Quality”

Value For Money5%

“Quite a bit for the price”

Adhesion/Stickiness4%

“Only issue was the stick to hold it together is not strong enough”

Brightness/Shine/Glow2%

“Not shiny at all”

Leak-Proof2%

“they were already dripping wax”

Thickness2%

“Its thicker than youd expect”

Warmth2%

“not too warm or too durable”

Top return reasons

Size-Overall56%

Advertised Vs Actual Product9%

Value For Money8%

Color6%

Quality-Overall4%

Length4%

Material Quality3%

Adhesion/Stickiness2%

Weight Heavy1%

Product Condition1%

Common questions

Is harry potter wrapping paper profitable to sell on Amazon United States?: The niche generates $114K/yr across 29 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is +2.4%. Flapen's verdict: Worth a look (52/100).
How competitive is the harry potter wrapping paper niche?: 22 brands and 42 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in harry potter wrapping paper?: Top complaints mined from reviews: Size-Overall, Strength, Durability. The return rate is 1.5%.
When does demand for harry potter wrapping paper peak?: Demand peaks in Nov–Dec; the busiest month runs 7.4× the quietest.
What does it cost to enter the harry potter wrapping paper niche?: Listings span $5.73–$23.93; the average listing price is $10.44 (sweet spot $15–$100). The average incumbent carries 517 reviews — the moat a new listing must climb.