Harry Potter Wrapping Paper

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.

Searches, last 12 months

163K

Growth, 90 days vs prior 90

+2.4%

Conversion, latest week

6.7%

Market size, estimated

$114Ka year

Peak month

December7.4× the quietest month

Top search term

harry potter wrapping paper96K searches a year

Listings sell for $10.44 on average, from $5.73 to $23.93. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $10.44 that is $3K to $5K a year per listing.

Average price

$10.44under the $15 to $100 sweet spot

Price range

$5.73–$23.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

1.5%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #1,541 within Gift Wrap Paper. It carries 517 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

97%

Out of stock, average day

10.0%

Average rank

#1,541in Gift Wrap Paper

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

517per listing

Listings tracked

29

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

1Amazon's first-year sales bar

Average brand age

33 months