Is harpic toilet cleaner profitable to sell on Amazon United States?

The niche generates $246K/yr across 8 tracked products. 90-day search growth is +14.4%. Flapen's verdict: Skip it (41/100).

How competitive is the harpic toilet cleaner niche?

3 brands and 69 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in harpic toilet cleaner?

Top complaints mined from reviews: Ease Of Cleaning, Smell, Leak-Proof. The return rate is 0.1%.

When does demand for harpic toilet cleaner peak?

Demand peaks in Jan–Feb–Mar–Apr–May–Jun–Aug; the busiest month runs 7.6× the quietest.

What does it cost to enter the harpic toilet cleaner niche?

Listings span $2.48–$21.44; the average listing price is $10.64 (sweet spot $15–$100). The average incumbent carries 44,474 reviews — the moat a new listing must climb.

harpic toilet cleaner

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible18.7%

search→purchase rate — share of searches ending in a sale

Market size

Okay$246K

$246K/yr · 123K searches

Growth

Okay+14.4%

90-day search growth — must beat 0% to launch

Avg price

Okay$10.64

avg listing price — sweet spot $15–$100

Price range

Okay$2.48–$21.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad88%

top-5 click share — a locked-up shelf

Review moat

Bad44,474.13

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, harpic toilet cleaner is a $246K/yr Amazon United States market (123K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Apr–May–Jun–Aug. Verdict: Skip it — 41/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

harpic toilet cleaner market data

Units sold / yr: 25K–30K; avg 3,000–4,000/product
Revenue / yr: $266K–$319K; units × avg price
Conversion rate: 18.7%
Avg BSR: #84
Page quality: 0%
Prime: 100%
Sponsored: 25%
Out of stock: 0.0%
Avg brand age: 61 months
Avg seller age: 160 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Lysol79%
Harpic12%
Clorox9%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +14.4% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, Apr, May, Jun, Aug · busiest ÷ quietest = 7.6×

Open Trend

Top harpic toilet cleaner search terms

harpic toilet cleaner33K/yr +14.0%6.8% conv.
lysol power clinging gel28K/yr +23.9%33.0% conv.
lysol power toilet bowl cleaner20K/yr +49.0%14.7% conv.
harpic13K/yr +21.0%6.1% conv.
lysol advanced toilet bowl cleaner5K/yr +24.8%9.8% conv.
lysol advanced power clinging gel toilet bowl cleaner5K/yr +4.8%15.1% conv.
lysol power5K/yr +5.5%10.7% conv.
lysol power cleaning gel5K/yr -29.8%35.7% conv.
powerful lysol toilet bowl cleaner8K/yr -68.3%13.1% conv.
lysol power clinging gel toilet bowl cleaner2K/yr -8.3%32.7% conv.

All search terms

Top harpic toilet cleaner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lysol Toilet Bowl Cleaner Max Strength Bathroom Cleaning Supplies Toilet Bowl Cleaner Clinging Gel Home Essential Instant Stain Removal Disinfecting and Deodorizing Bleach Free 24 oz (2 ct)

Lysol$4.634.8★94,284 rev

Lysol Toilet Bowl Cleaner Max Strength Bathroom Cleaning Supplies Toilet Bowl Cleaner Clinging Gel Home Essential Instant Stain Removal Disinfecting and Deodorizing Bleach Free 24 oz (4ct)

Lysol$8.944.8★94,284 rev

Clorox Toilet Bowl Cleaner Clinging Bleach Gel Kills 99.9% of Bacteria and Viruses Ocean Mist 24 Fl Oz Pack of 2

Clorox$5.144.8★43,388 rev

Harpic Powerplus Original 500 ml

Harpic$17.634.3★11,798 rev

Lysol Toilet Bowl Cleaner Max Strength Bathroom Cleaning Supplies Toilet Bowl Cleaner Clinging Gel Home Essential Instant Stain Removal Disinfecting and Deodorizing Bleach Free 24 oz (9 ct)

Lysol$20.064.8★8,688 rev

Newest

by launch date

Lysol Power + Odor Fighting Toilet Bowl Cleaner Gel For Cleaning and Disinfecting Stain Removal Fresh Clean Scent 24oz (Pack of 2)

Lysol$4.7894,284 rev

1y ago

Harpic Power Plus

Harpic$21.44379 rev

2y ago

Lysol Toilet Bowl Cleaner Max Strength Bathroom Cleaning Supplies Toilet Bowl Cleaner Clinging Gel Home Essential Instant Stain Removal Disinfecting and Deodorizing Bleach Free 24 oz (4ct)

Lysol$8.9494,284 rev

2y ago

Lysol Toilet Bowl Cleaner Max Strength Bathroom Cleaning Supplies Toilet Bowl Cleaner Clinging Gel Home Essential Instant Stain Removal Disinfecting and Deodorizing Bleach Free 24 oz (9 ct)

Lysol$20.068,688 rev

9y ago

Harpic Powerplus Original 500 ml

Harpic$17.6311,798 rev

11y ago

What buyers say about harpic toilet cleaner

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning31%

“Cleans really well”

Quality-Overall14%

“No complaints or any issues with it”

Value For Money11%

“Great value”

Smell10%

“clean fresh scent”

Efficiency7%

“performs well”

Advertised Vs Actual Product6%

“As advertised”

Ease Of Use4%

“Easy to use”

Cleansing4%

“Cleans well”

Strength1%

“it's strong”

Brightness/Shine/Glow1%

“Shine perfect”

What buyers complain about

Ease Of Cleaning13%

“Poor cleaning product”

Smell12%

“Terrible Smell”

Leak-Proof10%

“it was leaking”

Stain Resistance8%

“The only thing that got that 'bottom' stain out”

Ease Of Use5%

“The cap is not easy to be open”

Functionality-Overall5%

“this product does nothing”

Value For Money4%

“Its a bit costly”

Advertised Vs Actual Product2%

“Only one (1) bottle showed up instead of the advertised two (2)”

Thickness2%

“thin”

Dilute/Watery1%

“It's so bad I turned the water off for it did not dilute still had to clean the toilet three or four times to get good results that I get instantly with other toilet cleaners I have used”

Top return reasons

Leak-Proof56%

Advertised Vs Actual Product9%

Functionality-Overall6%

Value For Money5%

Smell4%

Ease Of Use3%

Size-Overall2%

Stain Resistance2%

Certifications2%

Contamination1%

Common questions

Is harpic toilet cleaner profitable to sell on Amazon United States?: The niche generates $246K/yr across 8 tracked products. 90-day search growth is +14.4%. Flapen's verdict: Skip it (41/100).
How competitive is the harpic toilet cleaner niche?: 3 brands and 69 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in harpic toilet cleaner?: Top complaints mined from reviews: Ease Of Cleaning, Smell, Leak-Proof. The return rate is 0.1%.
When does demand for harpic toilet cleaner peak?: Demand peaks in Jan–Feb–Mar–Apr–May–Jun–Aug; the busiest month runs 7.6× the quietest.
What does it cost to enter the harpic toilet cleaner niche?: Listings span $2.48–$21.44; the average listing price is $10.64 (sweet spot $15–$100). The average incumbent carries 44,474 reviews — the moat a new listing must climb.