harlo
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Growth
Incredible+126.9%90-day search growth — must beat 0% to launch
Avg price
Incredible$28.65avg listing price — sweet spot $15–$100
Price range
Great$12.81–$48.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Review moat
Good1,096.73avg incumbent reviews — the moat a new listing must climb
Market size
Good$314K$314K/yr · 152K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
According to Flapen's Amazon United States niche tracking, harlo is a $314K/yr Amazon United States market (152K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 65/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
harlo market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $229K–$287K
- units × avg price
- Conversion rate
- 7.2%
- Avg BSR
- #139
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 91%
- Out of stock
- 8.8%
- Avg brand age
- 39 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
302
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
60%
Top 20: 98%
Open market
9%
- Create59%
- Wellah10%
- Ethlete8%
- Optimum Nutrition7%
- Micro Ingredients4%
- Nutricost3%
- Open — no brand owns it (6 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 90 weeks — +126.9% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 6.8×
Top harlo search terms
- create creatine electrolytes30K/yr
- creatine electrolytes20K/yr
- creatine and electrolytes13K/yr
- creatine hydration11K/yr
- create electrolytes creatine6K/yr
- creatine with electrolytes12K/yr
- creatine electrolyte packets6K/yr
- create creatine powder9K/yr
- wellah creatine and electrolytes4K/yr
- create electrolytes5K/yr
Top harlo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Create Creatine + Electrolytes Energy & Strength Watermelon
Create$47.943.9★40 rev
Create Creatine + Electrolytes Energy & Strength Variety Pack
Create$48.114.4★72 rev
Create Creatine + Electrolytes Energy & Strength Lemon Lime
Create$47.394.5★39 rev
Create Creatine Monohydrate Powder Unflavored 30 Single-Serve Packs
Create$32.654.4★112 rev
Wellah Creatine + Electrolytes Powder (Strawberry Lemonade) 30 Servings
Wellah$16.044.5★44 rev
Newest
by launch date
Micro Ingredients Creatine Hydration Powder for Women | 5g Creatine Monohydrate + Collagen + Electrolytes | with Probiotics Hyaluronic Acid & Biotin | Sugar-Free Strawberry Flavor 30 Servings
Micro Ingredients$29.842 rev
O Positiv FLO Womens Creatine + Electrolytes Drink Mix Daily Support for Womens Strength & Tone Fitness Recovery and Brain Health with Creatine Monohydrate and Electrolytes 30 Servings
O Positiv$24.9147 rev
Create Creatine + Electrolytes Energy & Strength Watermelon
Create$47.9440 rev
Create Creatine + Electrolytes Energy & Strength Variety Pack
Create$48.1172 rev
Create Creatine + Electrolytes Energy & Strength Lemon Lime
Create$47.3939 rev
Trending
90-day click momentumO Positiv FLO Womens Creatine + Electrolytes Drink Mix Daily Support for Womens Strength & Tone Fitness Recovery and Brain Health with Creatine Monohydrate and Electrolytes 30 Servings
O Positiv$24.914.4★
Micro Ingredients Creatine Hydration Powder for Women | 5g Creatine Monohydrate + Collagen + Electrolytes | with Probiotics Hyaluronic Acid & Biotin | Sugar-Free Strawberry Flavor 30 Servings
Micro Ingredients$29.844.5★
Ethlete Electrolytes + Vitamins + Creatine Powder (3-Flavors) 5g Creatine Monohydrate with Electrolytes Vitamins B6 B12 & C (Lemon Lime)
Ethlete$39.325.0★
Create Creatine + Electrolytes Energy & Strength Lemon Lime
Create$47.394.5★
Trace Minerals Creatine + Electrolytes Powder - Creatine and Mineral Hydro Pak Supports Hydration Brain Muscles and Endurance - Vegan - Tropical Watermelon - 30 Servings
Trace Minerals$22.564.6★
What buyers say about harlo
What buyers praise and complain about, mined from review topics.What buyers love
“The taste is decent overall”
“The flavor is interesting”
“Excellent product”
“It mixes well”
“Easy to take”
“What a great combination of ingredients”
“protein powder so I can honestly say that this product really does help”
“Good for the price”
“it helps with energy”
“Mix easy enough”
What buyers complain about
“Did not like the taste”
“it is disgustingly sweet to the point of being undrinkable”
“doesnt dissolve”
“flavor is really weird”
“Overpriced”
“a bit too much sodium for me”
“It gave me a really bad allergic reaction”
“they were too big”
“Artificial sweetners”
“Horrible ingredients”
Top return reasons
Common questions
- Is harlo profitable to sell on Amazon United States?
- The niche generates $314K/yr across 22 tracked products. 11 of 12 products launched in the last 360 days are still selling. 90-day search growth is +126.9%. Flapen's verdict: Worth a look (65/100).
- How competitive is the harlo niche?
- 12 brands and 302 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in harlo?
- Top complaints mined from reviews: Taste-Overall, Sweetness, Solubility. The return rate is 0.0%.
- When does demand for harlo peak?
- Demand peaks in Jun–Jul; the busiest month runs 6.8× the quietest.
- What does it cost to enter the harlo niche?
- Listings span $12.81–$48.11; the average listing price is $28.65 (sweet spot $15–$100). The average incumbent carries 1,097 reviews — the moat a new listing must climb.