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Harlo

Pass

Harlo scores 65 out of 100, a Pass. Shoppers spend an estimated $314K a year here, search demand grew +126.9% this quarter, and an estimated 0.0% of orders come back.

Flapen Score
65
65 / 100
Top 4% of 14,768 Health & Household niches · +16 vs the category median of 49
Market size
$314K/yr152K searches / yr
90-day growth
+126.9%search demand this quarter
Competition
60%top-5 click share · 12 brands · 302 sellers

Flapen Score

Harlo against its category

The dotted line is the Health & Household average. Past it, Harlo is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harlo market on Amazon at a glance

Shoppers on Amazon United States searched for Harlo 152K times last year and spent an estimated $314K. The top 5 brands take 88% of clicks. Demand peaks in Jun–Jul. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +126.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $314K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
+126.9%
Conversion, latest week
7.2%
Market size, estimated
$314Ka year
Peak month
July6.8× the quietest month
Top search term
create creatine electrolytes30K searches a year

02 · Price

A sale here is worth $28.65.

Listings sell for $28.65 on average, from $12.81 to $48.11. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $28.65 that is $7K to $14K a year per listing.

Average price
$28.65inside the $15 to $100 sweet spot
Price range
$12.81–$48.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$7K–$14K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #139 within Amino Acids. It carries 1,097 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
95%
Out of stock, average day
8.8%
Average rank
#139in Amino Acids
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
1,097per listing
Listings tracked
22

04 · Newcomers

11 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
11Amazon's first-year sales bar
Average brand age
39 months

Products

Top Harlo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

302

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

60%

Top 20: 98%

Open market

9%

  • Brand 159%
  • Brand 210%
  • Brand 38%
  • Brand 47%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (6 brands, 9%)

Demand

Harlo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul · busiest ÷ quietest = 6.8×

Search terms

Top Harlo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • create creatine electrolytes30K/yr
  • creatine electrolytes20K/yr
  • creatine and electrolytes13K/yr
  • creatine hydration11K/yr
  • create electrolytes creatine6K/yr
  • creatine with electrolytes12K/yr
  • creatine electrolyte packets6K/yr
  • create creatine powder9K/yr
  • wellah creatine and electrolytes4K/yr
  • create electrolytes5K/yr

Reviews and returns

What reviews say buyers love and hate about Harlo

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Taste-Overall”
14%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Did not like the taste”
A buyer, on “Taste-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Harlo questions

Answered from the same tracked data.