Hardwood Floor Polish

Shoppers searched for this 777K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -48.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.

Searches, last 12 months

777K

Growth, 90 days vs prior 90

-48.4%

Conversion, latest week

9.4%

Market size, estimated

$1.7Ma year

Peak month

February2.4× the quietest month

Top search term

wood floor polish94K searches a year

Listings sell for $23.66 on average, from $7.80 to $58.55. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At $23.66 that is $59K to $71K a year per listing.

Average price

$23.66inside the $15 to $100 sweet spot

Price range

$7.80–$58.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

2,500–3,000

Revenue per listing a year

$59K–$71K

Returns

0.8%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #130 within Floor Cleaners. It carries 7,853 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

96%

Out of stock, average day

0.0%

Average rank

#130in Floor Cleaners

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

7,853per listing

Listings tracked

24

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

57 months