Hard Water Laundry Detergent

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $370K a year.

Searches, last 12 months

100K

Growth, 90 days vs prior 90

+8.8%

Conversion, latest week

16.8%

Market size, estimated

$370Ka year

Peak month

September3.0× the quietest month

Top search term

calgon water softener56K searches a year

Listings sell for $22.12 on average, from $6.01 to $40.89. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $22.12 that is $33K to $44K a year per listing.

Average price

$22.12inside the $15 to $100 sweet spot

Price range

$6.01–$40.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

1,500–2,000

Revenue per listing a year

$33K–$44K

Returns

0.3%of orders · Amazon United States median 2.1%

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #243 within Laundry. It carries 8,751 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

43%

Prime listings

100%

Out of stock, average day

0.8%

Average rank

#243in Laundry

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

8,751per listing

Listings tracked

7

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

68 months