Skip to content

Happy Hormones

Fail

The top 5 brands take 98% of clicks, so Happy Hormones is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$1.0M/yr804K searches / yr
90-day growth
-31.8%search demand this quarter
Competition
90%top-5 click share · 6 brands · 89 sellers

Flapen Score

Happy Hormones against its category

The dotted line is the Health & Household average. Past it, Happy Hormones is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Happy Hormones market on Amazon at a glance

Shoppers on Amazon United States searched for Happy Hormones 804K times last year and spent an estimated $1.0M. The top 5 brands take 98% of clicks. Demand peaks in Jul–Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 804K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -31.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months
804K
Growth, 90 days vs prior 90
-31.8%
Conversion, latest week
2.4%
Market size, estimated
$1.0Ma year
Peak month
July2.7× the quietest month
Top search term
hormone harmony165K searches a year

02 · Price

A sale here is worth $53.23.

Listings sell for $53.23 on average, from $24.17 to $109.24. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At $53.23 that is $67K to $80K a year per listing.

Average price
$53.23inside the $15 to $100 sweet spot
Price range
$24.17–$109.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
$67K–$80K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #209 within Women's Health. It carries 3,997 reviews at 3.90 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
67%
Out of stock, average day
7.7%
Average rank
#209in Women's Health
Average rating
3.90 starsAmazon United States average 4.42 stars
Average reviews
3,997per listing
Listings tracked
9

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Happy Hormones products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

89

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 169%
  • Brand 219%
  • Brand 35%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Happy Hormones search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.7×

Search terms

Top Happy Hormones search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hormone harmony165K/yr
  • happy mammoth hormone harmony260K/yr
  • happy mammoth312K/yr
  • hormone harmony happy mammoth17K/yr
  • happy hormones13K/yr
  • the happy mammoth10K/yr
  • happy hormone4K/yr
  • hormone harmony weight loss5K/yr
  • happy hormone pack3K/yr
  • hormonal harmony2K/yr

Reviews and returns

What reviews say buyers love and hate about Happy Hormones

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Hormonal Balance”
19%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Did NOT work”
A buyer, on “Functionality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Happy Hormones questions

Answered from the same tracked data.