Happy Birthday Wrapping Paper
Launch itA $1.0M/yr market growing +15.1% this quarter with returns at 1.3% — clears our launch bar.
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Market size
Great$1.0M$1.0M/yr · 1.2M searches
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good779.06avg incumbent reviews — the moat a new listing must climb
Growth
Okay+15.1%90-day search growth — must beat 0% to launch
Avg price
Okay$9.30avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$5.93–$13.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Is happy birthday wrapping paper profitable on Amazon?
According to Flapen's Amazon United States niche tracking, happy birthday wrapping paper is a $1.0M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov. Verdict: Launch it — 63/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
happy birthday wrapping paper market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 100K–125K
- avg 1,500–2,000/product
- Revenue / yr
- $930K–$1.2M
- units × avg price
- Conversion rate
- 9.3%
- Avg BSR
- #112
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.7%
- Avg brand age
- 27 months
- Avg seller age
- 175 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
23 falling
Sellers
28
Top-5 brand share
62%
Top 20: 99%
Top-5 click share
27%
Top 20: 60%
Open market
31%
- WRAPAHOLIC27%
- RUSPEPA11%
- MAYPLUSS9%
- BIOBROWN8%
- Hallmark7%
- NESCCI7%
happy birthday wrapping paper demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.1% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 2.1×
Top happy birthday wrapping paper search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- happy birthday wrapping paper222K/yr
- wrapping paper birthday girl150K/yr
- wrapping paper birthday boy129K/yr
- birthday wrapping paper girls86K/yr
- birthday wrapping paper boy92K/yr
- boy birthday wrapping paper55K/yr
- boy wrapping paper52K/yr
- girl birthday wrapping paper49K/yr
- kids birthday wrapping paper45K/yr
- boys birthday wrapping paper46K/yr
Top happy birthday wrapping paper products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NESCCI Birthday Wrapping Paper Gift Wrapping Paper Roll Kraft Wrapping Paper-17 inch X 32.8 Feet Per roll Colorful Happy Birthday Pattern For Boys Girls Perfect For Birthdays Party Baby Shower
NESCCI$7.934.6★1,308 rev
WRAPAHOLIC Reversible Birthday Wrapping Paper - Mini Roll - 17 Inch x 9.8 Feet - Rose Gold Foil and Iridescent Happy Birthday Wrapping Paper for Girls Women Baby Shower
WRAPAHOLIC$6.984.7★695 rev
BIOBROWN Kraft Wrapping Paper Roll Colorful Text Happy Birthday Design Perfect for Birthday Holiday Wrap 17 inch X 33 feet
BIOBROWN$13.534.7★1,177 rev
WRAPAHOLIC Birthday Wrapping Paper Roll - Mini Roll - 3 Rolls - 17 inch x 120 inch Per roll - Colorful Foil Birthday Design for Party Holiday Baby Shower
WRAPAHOLIC$8.924.5★3,156 rev
Ribbli Birthday Wrapping Paper Iridescent Gift Wrapping Paper Mini Roll 3 Rolls Happy Birthday Polka Dots Stripes Printed Assortment - 17 inch x 120 inch(10feet) Per Roll
Ribbli$9.944.5★1,752 rev
Newest
by launch date
Hallmark Kids Birthday Wrapping Paper Mini Rolls 3-Pack (Unicorns Rainbows on Purple Pink with White Polka Dots) for Birthday Parties Easter Baby Showers Any Occasion - 60 Sq. Ft. Total
Hallmark$9.321,860 rev
MAYPLUSS Birthday Wrapping Paper Roll Pink Metallic Holographic Happy Birthday Wrapping Paper Featuring Revesible Stripe Gift Wrap Paper for Girls Boys Kids Men 17 Inches x 33 Feet
MAYPLUSS$11.79432 rev
RUSPEPA Reversible Birthday Wrapping Paper Roll Mini Roll Safari Animals Party Design & Pink Leopard Print Gift Wrap for Girls Birthday Party Baby Shower 17 Inches x 16.4 Feet
RUSPEPA$9.83129 rev
RUSPEPA Reversible Boys Birthday Wrapping Paper Roll Mini Roll Colorful Pixel Art and Building Block Design Funny Fortnite Gift Wrap Paper for Birthday Gaming Theme Party 17 Inches x 16.4 Feet
RUSPEPA$9.80221 rev
RUSPEPA Reversible Birthday Wrapping Paper Roll Mini Roll Blue Cupcake Design and Colorful Happy Text with Stars Colorful Adorable Gift Wrap for Boys Girls Birthday Party 17 Inches x 16.4 Feet
RUSPEPA$8.95551 rev
Trending
90-day click momentumHallmark Kids Birthday Wrapping Paper Mini Rolls 3-Pack (Unicorns Rainbows on Purple Pink with White Polka Dots) for Birthday Parties Easter Baby Showers Any Occasion - 60 Sq. Ft. Total
Hallmark$9.324.7★
MAYPLUSS Birthday Wrapping Paper Roll Pink Metallic Holographic Happy Birthday Wrapping Paper Featuring Revesible Stripe Gift Wrap Paper for Girls Boys Kids Men 17 Inches x 33 Feet
MAYPLUSS$11.794.3★
RUSPEPA Reversible Birthday Wrapping Paper Roll Mini Roll Blue Cupcake Design and Colorful Happy Text with Stars Colorful Adorable Gift Wrap for Boys Girls Birthday Party 17 Inches x 16.4 Feet
RUSPEPA$8.954.5★
RUSPEPA Reversible Birthday Wrapping Paper Roll Mini Roll Safari Animals Party Design & Pink Leopard Print Gift Wrap for Girls Birthday Party Baby Shower 17 Inches x 16.4 Feet
RUSPEPA$9.834.6★
RUSPEPA Reversible Boys Birthday Wrapping Paper Roll Mini Roll Colorful Pixel Art and Building Block Design Funny Fortnite Gift Wrap Paper for Birthday Gaming Theme Party 17 Inches x 16.4 Feet
RUSPEPA$9.804.4★
What reviews say buyers love and hate about happy birthday wrapping paper
What buyers praise and complain about, mined from review topics.What buyers love
“Cute & Great Quality”
“Color is accurate”
“And its a very thick ply”
“the design is beautiful”
“Excellent Price”
“Very pretty Great gifts”
“Good sizes”
“Very sturdy and easy to cut”
“Easy to cut”
“As described”
What buyers complain about
“Too short”
“Too expensive”
“Smelled awful”
“thicker than expected”
“Tape does not stick to it”
“it's very difficult to actually make it say that on a gift”
“the manufacturer of the paper or Amazon for the lack of quality control”
“Deceptive Picture on Amazon”
“not practical”
“Not as colorful as the photo”
Top return reasons
Common happy birthday wrapping paper questions
- Is happy birthday wrapping paper profitable to sell on Amazon United States?
- The niche generates $1.0M/yr across 77 tracked products. 21 of 25 products launched in the last 360 days are still selling. 90-day search growth is +15.1%. Flapen's verdict: Launch it (63/100).
- How competitive is the happy birthday wrapping paper niche?
- 23 brands and 28 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in happy birthday wrapping paper?
- Top complaints mined from reviews: Size-Overall, Value For Money, Smell. The return rate is 1.3%.
- When does demand for happy birthday wrapping paper peak?
- Demand peaks in Nov; the busiest month runs 2.1× the quietest.
- What does it cost to enter the happy birthday wrapping paper niche?
- Listings span $5.93–$13.78; the average listing price is $9.30 (sweet spot $15–$100). The average incumbent carries 779 reviews — the moat a new listing must climb.