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Hanukkah Wrapping Paper

Fail

Demand is soft, at -41.1% this quarter, so Hanukkah Wrapping Paper is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$212K/yr203K searches / yr
90-day growth
-41.1%search demand this quarter
Competition
69%top-5 click share · 6 brands · 9 sellers

Flapen Score

Hanukkah Wrapping Paper against its category

The dotted line is the Health & Household average. Past it, Hanukkah Wrapping Paper is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hanukkah Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Hanukkah Wrapping Paper 203K times last year and spent an estimated $212K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -41.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $212K a year.

Searches, last 12 months
203K
Growth, 90 days vs prior 90
-41.1%
Conversion, latest week
8.8%
Market size, estimated
$212Ka year
Peak month
December487.7× the quietest month
Top search term
hanukkah wrapping paper121K searches a year

02 · Price

A sale here is worth $11.84.

Listings sell for $11.84 on average, from $5.65 to $19.01. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $11.84 that is $6K to $9K a year per listing.

Average price
$11.84under the $15 to $100 sweet spot
Price range
$5.65–$19.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #1,530 within Gift Wrap Paper. It carries 393 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
100%
Out of stock, average day
18.1%
Average rank
#1,530in Gift Wrap Paper
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
393per listing
Listings tracked
11

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Hanukkah Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

9

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Brand 140%
  • Brand 233%
  • Brand 310%
  • Brand 48%
  • Brand 55%
  • Brand 64%

Demand

Hanukkah Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 487.7×

Search terms

Top Hanukkah Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hanukkah wrapping paper121K/yr
  • jewish wrapping paper4K/yr
  • chanukah wrapping paper27K/yr
  • chanukah gift wrap3K/yr
  • hanukkah gift wrap10K/yr
  • hanukkah gift wrapping paper4K/yr
  • hannukah wrapping paper3K/yr
  • hanukkah paper4K/yr
  • wrapping paper hanukkah6K/yr
  • hanukkah wrapping paper roll15K/yr

Reviews and returns

What reviews say buyers love and hate about Hanukkah Wrapping Paper

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Quality-Overall”
63%of negative reviews mention “Adhesion/Stickiness”
1.8%of orders come back
“conventional paper did not stick”
A buyer, on “Adhesion/Stickiness”63% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Hanukkah Wrapping Paper questions

Answered from the same tracked data.