Hanukkah Wrapping Paper
Skip itSoft demand (-41.1% this quarter) — this niche doesn't clear our bar today.
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Review moat
Great393.18avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.84avg listing price — sweet spot $15–$100
Market size
Okay$212K$212K/yr · 203K searches
Price range
Okay$5.65–$19.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-41.1%90-day search growth — must beat 0% to launch
Is hanukkah wrapping paper profitable on Amazon?
According to Flapen's Amazon United States niche tracking, hanukkah wrapping paper is a $212K/yr Amazon United States market (203K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
hanukkah wrapping paper market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- $296K–$355K
- units × avg price
- Conversion rate
- 8.8%
- Avg BSR
- #1,530
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 55%
- Out of stock
- 18.1%
- Avg brand age
- 33 months
- Avg seller age
- 193 days
Competition: brands, sellers & click share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
9
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- The Dreidel Company40%
- WRAPAHOLIC33%
- LeZakaa10%
- Cherubfunz8%
- RUSPEPA5%
- Hallmark4%
hanukkah wrapping paper demand & seasonality
Weekly Amazon search volume, last 104 weeks — -41.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 487.7×
Top hanukkah wrapping paper search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- hanukkah wrapping paper121K/yr
- jewish wrapping paper4K/yr
- chanukah wrapping paper27K/yr
- chanukah gift wrap3K/yr
- hanukkah gift wrap10K/yr
- hanukkah gift wrapping paper4K/yr
- hannukah wrapping paper3K/yr
- hanukkah paper4K/yr
- wrapping paper hanukkah6K/yr
- hanukkah wrapping paper roll15K/yr
Top hanukkah wrapping paper products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WRAPAHOLIC Hanukkah Wrapping Paper Sheet - 12 Sheets the Star of David and Candles Design Folded Flat with 12 Gift Tags for Holiday Party Celebration - 19.7 Inch X 27.5 Inch Per Sheet
WRAPAHOLIC$7.014.7★1,015 rev
The Dreidel Company 2-Pack Metallic Hanukkah Stars theme Gift Wrap Design Chanukah Roll 17.5 X 180 inch 15 Ft. Roll Chanukah Wrapping Paper
The Dreidel Company$10.834.3★90 rev
The Dreidel Company 4-Pack Hanukkah Theme Gift Wrap Design Chanukah Roll 17.5 X 180 (15 Ft.) Inch Sheet Chanukah Wrapping Paper
The Dreidel Company$19.014.3★90 rev
LeZakaa Hanukkah Blue Wrapping Paper Roll Happy Hanukkah with Star of David Festive Holiday Gift Wrap for Jewish Celebration and Winter Festivities for Friends Family Kids Mini Roll 17 in x 16.4 Ft
LeZakaa$5.654.4★176 rev
Hanukkah Wrapping Paper (4 Rolls 93 sq. ft. ttl) Menorahs Dreidels Stripe and Star of David Design for Holiday Gift Wrap - Traditional Hanukkah Elements Collection - 17 Inches x 16.5 Feet Per Roll
Cherubfunz$18.724.0★16 rev
Newest
by launch dateHanukkah Wrapping Paper (4 Rolls 93 sq. ft. ttl) Menorahs Dreidels Stripe and Star of David Design for Holiday Gift Wrap - Traditional Hanukkah Elements Collection - 17 Inches x 16.5 Feet Per Roll
Cherubfunz$18.7216 rev
The Dreidel Company 2-Pack Metallic Hanukkah Stars theme Gift Wrap Design Chanukah Roll 17.5 X 180 inch 15 Ft. Roll Chanukah Wrapping Paper
The Dreidel Company$10.8390 rev
LeZakaa Hanukkah Blue Wrapping Paper Roll Happy Hanukkah with Star of David Festive Holiday Gift Wrap for Jewish Celebration and Winter Festivities for Friends Family Kids Mini Roll 17 in x 16.4 Ft
LeZakaa$5.65176 rev
RUSPEPA Reversible Hanukkah Wrapping Paper Roll Mini Roll Blue Star of David and Menorah Design Blue Gold Diagonal Stripe Pattern Gift Wrap for Family Friends Xmas Hanukkah 17 Inches x 32.8 Feet
RUSPEPA$9.7312 rev
The Dreidel Company 4-Pack Hanukkah Theme Gift Wrap Design Chanukah Roll 17.5 X 180 (15 Ft.) Inch Sheet Chanukah Wrapping Paper
The Dreidel Company$19.0190 rev
Trending
90-day click momentumThe Dreidel Company 2-Pack Metallic Hanukkah Stars theme Gift Wrap Design Chanukah Roll 17.5 X 180 inch 15 Ft. Roll Chanukah Wrapping Paper
The Dreidel Company$10.834.3★
Happy Hanukkah Gift Wrap Chanuka - Dreidel Design 17.5 IN. X 180 IN. Each (Pack of 2 Rolls)
The Dreidel Company$9.484.4★
WRAPAHOLIC Hanukkah Wrapping Paper Sheet - 12 Sheets the Star of David and Candles Design Folded Flat with 12 Gift Tags for Holiday Party Celebration - 19.7 Inch X 27.5 Inch Per Sheet
WRAPAHOLIC$7.014.7★
LeZakaa Hanukkah Blue Wrapping Paper Roll Happy Hanukkah with Star of David Festive Holiday Gift Wrap for Jewish Celebration and Winter Festivities for Friends Family Kids Mini Roll 17 in x 16.4 Ft
LeZakaa$5.654.4★
RUSPEPA Reversible Hanukkah Wrapping Paper Roll Mini Roll Blue Star of David and Menorah Design Blue Gold Diagonal Stripe Pattern Gift Wrap for Family Friends Xmas Hanukkah 17 Inches x 32.8 Feet
RUSPEPA$9.734.4★
What reviews say buyers love and hate about hanukkah wrapping paper
What buyers praise and complain about, mined from review topics.What buyers love
“The color and pattern is high quality, and there are guide lines on the back to help cut in a straight line”
“do not easily rip while wrapping which is hard to find”
“It has the perfect thickness to cut”
“The look is amazing”
“I think heavy duty would describe it”
“Very easy to use and good quality”
“I got the blue color”
What buyers complain about
“conventional paper did not stick”
“and very thin for the price”
“However, tape doesn't stick very well to the matte texture, so while it can be used to wrap a box or book, it's not very good for soft presents”
Top return reasons
Common hanukkah wrapping paper questions
- Is hanukkah wrapping paper profitable to sell on Amazon United States?
- The niche generates $212K/yr across 11 tracked products. 90-day search growth is -41.1%. Flapen's verdict: Skip it (41/100).
- How competitive is the hanukkah wrapping paper niche?
- 6 brands and 9 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in hanukkah wrapping paper?
- Top complaints mined from reviews: Adhesion/Stickiness, Thickness, Gifting Purpose. The return rate is 1.8%.
- When does demand for hanukkah wrapping paper peak?
- Demand peaks in Nov–Dec; the busiest month runs 487.7× the quietest.
- What does it cost to enter the hanukkah wrapping paper niche?
- Listings span $5.65–$19.01; the average listing price is $11.84 (sweet spot $15–$100). The average incumbent carries 393 reviews — the moat a new listing must climb.