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Hangover Hat

Fail

The top 5 products take 95% of clicks, so Hangover Hat is a Fail.

Flapen Score
34
34 / 100
Ranks 13,952 of 14,768 Health & Household niches · −15 vs the category median of 49
Market size
$88K/yr57K searches / yr
90-day growth
-34.0%search demand this quarter
Competition
95%top-5 click share · 6 brands · 11 sellers

Flapen Score

Hangover Hat against its category

The dotted line is the Health & Household average. Past it, Hangover Hat is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hangover Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Hangover Hat 57K times last year and spent an estimated $88K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 9.0% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -34.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-34.0%
Conversion, latest week
9.0%
Market size, estimated
$88Ka year
Peak month
December4.9× the quietest month
Top search term
hangover cap36K searches a year

02 · Price

A sale here is worth $17.17.

Listings sell for $17.17 on average, from $7.03 to $27.42. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $17.17 that is $9K to $13K a year per listing.

Average price
$17.17inside the $15 to $100 sweet spot
Price range
$7.03–$27.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$9K–$13K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #5,941 within Hot & Cold Therapies. It carries 13,277 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#5,941in Hot & Cold Therapies
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
13,277per listing
Listings tracked
7

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Hangover Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

11

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Brand 140%
  • Brand 231%
  • Brand 322%
  • Brand 43%
  • Brand 52%
  • Brand 62%

Demand

Hangover Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25DecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 4.9×

Search terms

Top Hangover Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hangover cap36K/yr
  • hangover hat9K/yr
  • hangover mask5K/yr
  • hangover headache cap5K/yr
  • hungover af headache cap2K/yr
  • hangover head cap416/yr

Reviews and returns

What reviews say buyers love and hate about Hangover Hat

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Smell”
1.0%of orders come back
“AWFUL smell”
A buyer, on “Smell”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hangover Hat questions

Answered from the same tracked data.